Systems and methods for selecting content based on linked devices

    公开(公告)号:US10657193B2

    公开(公告)日:2020-05-19

    申请号:US15422411

    申请日:2017-02-01

    Applicant: Google Inc.

    Inventor: Jianjun Qiu

    Abstract: The present disclosure is directed to associating computing devices with each other based on computer network activity for selection of content items as part of an online content item placement campaign. A first linking factor is identified based on a connection between a first device and the computer network via a first IP address during a first time period, and based on a connection between a second device and the computer network via the first IP address during the first time period. A number of devices that connect with the computer network via the first IP address is determined. A positive match probability is generated. A second and third linking factors are monitored. A negative match probability is determined based on the second and third linking factors. The first device is linked with the second device based on the positive and negative match probabilities.

    Systems and methods for selecting content based on linked devices

    公开(公告)号:US10657192B2

    公开(公告)日:2020-05-19

    申请号:US15422288

    申请日:2017-02-01

    Applicant: Google Inc.

    Inventor: Jianjun Qiu

    Abstract: The present disclosure is directed to associating computing devices with each other based on computer network activity for selection of content items as part of an online content item placement campaign. A first linking factor is identified based on a connection between a first device and the computer network via a first IP address during a first time period, and based on a connection between a second device and the computer network via the first IP address during the first time period. A number of devices that connect with the computer network via the first IP address is determined. A positive match probability is generated. A second and third linking factors are monitored. A negative match probability is determined based on the second and third linking factors. The first device is linked with the second device based on the positive and negative match probabilities.

    Systems and methods for selecting content based on linked devices

    公开(公告)号:US10585962B2

    公开(公告)日:2020-03-10

    申请号:US15422305

    申请日:2017-02-01

    Applicant: Google Inc.

    Inventor: Jianjun Qiu

    Abstract: The present disclosure is directed to associating computing devices with each other based on computer network activity for selection of content items as part of an online content item placement campaign. A first linking factor is identified based on a connection between a first device and the computer network via a first IP address during a first time period, and based on a connection between a second device and the computer network via the first IP address during the first time period. A number of devices that connect with the computer network via the first IP address is determined. A positive match probability is generated. A second and third linking factors are monitored. A negative match probability is determined based on the second and third linking factors. The first device is linked with the second device based on the positive and negative match probabilities.

    Systems and methods for selecting content based on linked devices

    公开(公告)号:US10068027B2

    公开(公告)日:2018-09-04

    申请号:US14806268

    申请日:2015-07-22

    Applicant: Google Inc.

    Inventor: Jianjun Qiu

    Abstract: The present disclosure is directed to associating computing devices with each other based on computer network activity for selection of content items as part of an online content item placement campaign. A first linking factor is identified based on a connection between a first device and the computer network via a first IP address during a first time period, and based on a connection between a second device and the computer network via the first IP address during the first time period. A number of devices that connect with the computer network via the first IP address is determined. A positive match probability is generated. A second and third linking factors are monitored. A negative match probability is determined based on the second and third linking factors. The first device is linked with the second device based on the positive and negative match probabilities.

    SYSTEMS AND METHODS FOR SELECTING CONTENT BASED ON LINKED DEVICES

    公开(公告)号:US20170140294A1

    公开(公告)日:2017-05-18

    申请号:US15422305

    申请日:2017-02-01

    Applicant: Google Inc.

    Inventor: Jianjun Qiu

    Abstract: The present disclosure is directed to associating computing devices with each other based on computer network activity for selection of content items as part of an online content item placement campaign. A first linking factor is identified based on a connection between a first device and the computer network via a first IP address during a first time period, and based on a connection between a second device and the computer network via the first IP address during the first time period. A number of devices that connect with the computer network via the first IP address is determined. A positive match probability is generated. A second and third linking factors are monitored. A negative match probability is determined based on the second and third linking factors. The first device is linked with the second device based on the positive and negative match probabilities.

    SYSTEMS AND METHODS FOR SELECTING CONTENT BASED ON LINKED DEVICES
    8.
    发明申请
    SYSTEMS AND METHODS FOR SELECTING CONTENT BASED ON LINKED DEVICES 审中-公开
    基于连接设备选择内容的系统和方法

    公开(公告)号:US20170024484A1

    公开(公告)日:2017-01-26

    申请号:US14806268

    申请日:2015-07-22

    Applicant: Google Inc.

    Inventor: Jianjun Qiu

    Abstract: The present disclosure is directed to associating computing devices with each other based on computer network activity for selection of content items as part of an online content item placement campaign. A first linking factor is identified based on a connection between a first device and the computer network via a first IP address during a first time period, and based on a connection between a second device and the computer network via the first IP address during the first time period. A number of devices that connect with the computer network via the first IP address is determined. A positive match probability is generated. A second and third linking factors are monitored. A negative match probability is determined based on the second and third linking factors. The first device is linked with the second device based on the positive and negative match probabilities.

    Abstract translation: 本公开旨在基于计算机网络活动来彼此关联计算设备,用于作为在线内容项目布置活动的一部分来选择内容项目。 基于第一设备和计算机网络之间的连接,在第一时间段期间通过第一IP地址以及在第一时间段期间通过第一IP地址在第二设备和计算机网络之间的连接来识别第一链接因素 时间段。 确定通过第一IP地址与计算机网络连接的多个设备。 产生正匹配概率。 监测第二和第三连接因子。 基于第二和第三连接因子确定负匹配概率。 基于正和负匹配概率,第一设备与第二设备相关联。

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