公开(公告)号：US09900227B2

公开(公告)日：2018-02-20

申请号：US15351773

申请日：2016-11-15

Applicant: Google Inc.

Inventor： Lin Liao ,  Jiang Ni ,  Elizabeth L. Liebert

IPC: G06F15/173 ,  G06Q30/00 ,  H04L12/26 ,  H04L29/08 ,  G06Q30/02

CPC classification number: H04L43/08 ,  G06Q30/02 ,  H04L67/02 ,  H04L67/1097 ,  H04L67/22

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for analyzing changes in web analytics metrics. In one aspect, a method includes identifying a change in a web analytics metric for a website over a period of time, the web analytics metric being based at least in part on visitor data for the website over the period of time; computing a respective segment contribution score for each of a plurality of segments of the web analytics metric, wherein a segment contribution score for a particular segment is based at least in part on a comparison between a value of the web analytics metric and a value of the particular segment during the period of time; and identifying one or more of the plurality of segments as contributing to the change in the web analytics metric based on the respective segment contribution scores.

公开(公告)号：US20170300965A1

公开(公告)日：2017-10-19

申请号：US15638306

申请日：2017-06-29

Applicant: Google Inc.

Inventor： Poorva Arankalle ,  Brienne M. Finger ,  Lin Liao ,  Manish Gupta ,  Rajas Moonka ,  Reuven Lax ,  Jill A. Huchital

IPC: G06Q30/02 ,  H04N21/234 ,  H04N21/81 ,  H04N21/454

CPC classification number: G06Q30/0251 ,  G06Q30/02 ,  G06Q30/0275 ,  H04N21/23424 ,  H04N21/454 ,  H04N21/812

Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.

公开(公告)号：US20170070408A1

公开(公告)日：2017-03-09

申请号：US15351773

申请日：2016-11-15

Applicant: Google Inc.

Inventor： Lin Liao ,  Jiang Ni ,  Elizabeth L. Liebert

IPC: H04L12/26 ,  H04L29/08

CPC classification number: H04L43/08 ,  G06Q30/02 ,  H04L67/02 ,  H04L67/1097 ,  H04L67/22

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for analyzing changes in web analytics metrics. In one aspect, a method includes identifying a change in a web analytics metric for a website over a period of time, the web analytics metric being based at least in part on visitor data for the website over the period of time; computing a respective segment contribution score for each of a plurality of segments of the web analytics metric, wherein a segment contribution score for a particular segment is based at least in part on a comparison between a value of the web analytics metric and a value of the particular segment during the period of time; and identifying one or more of the plurality of segments as contributing to the change in the web analytics metric based on the respective segment contribution scores.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于分析网络分析度量的变化。 一方面，一种方法包括在一段时间内识别网站的网页分析度量的变化，网页分析度量至少部分地基于网站在一段时间内的访问者数据; 为所述网页分析度量的多个片段中的每一个计算相应的片段贡献分数，其中针对特定片段的片段贡献分数至少部分地基于所述网络分析度量的值与所述网络分析度量的值之间的比较 期间特定部分; 以及基于相应的分段贡献分数来识别所述多​​个分段中的一个或多个，以对所述web分析度量的变化作出贡献。

公开(公告)号：US20140143800A1

公开(公告)日：2014-05-22

申请号：US14164719

申请日：2014-01-27

Applicant: Google Inc.

Inventor： Poorva Arankalle ,  Brienne M. Finger ,  Lin Liao ,  Manish Gupta ,  Rajas Moonka ,  Reuven Lax ,  Jill A. Huchital

IPC: G06Q30/02 ,  H04N21/454 ,  H04N21/81 ,  H04N21/234

CPC classification number: G06Q30/0251 ,  G06Q30/02 ,  G06Q30/0275 ,  H04N21/23424 ,  H04N21/454 ,  H04N21/812

Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.

Abstract translation: 描述用于呈现具有媒体项的内容项的技术。 这些技术包括接收指示要呈现媒体项目的内容项目的放置偏好的用户输入。 展示位置首选项表示内容项相对于媒体项的呈现的呈现偏好。 展示位置首选项用于影响要显示内容项目的媒体项目的选择。

公开(公告)号：US10032187B2

公开(公告)日：2018-07-24

申请号：US15638306

申请日：2017-06-29

Applicant: Google Inc.

Inventor： Poorva Arankalle ,  Brienne M. Finger ,  Lin Liao ,  Manish Gupta ,  Rajas Moonka ,  Reuven Lax ,  Jill A. Huchital

IPC: G06Q30/00 ,  G06Q30/02 ,  H04N21/234 ,  H04N21/454 ,  H04N21/81

Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.

公开(公告)号：US09697536B2

公开(公告)日：2017-07-04

申请号：US14164719

申请日：2014-01-27

Applicant: Google Inc.

Inventor： Poorva Arankalle ,  Brienne M. Finger ,  Lin Liao ,  Manish Gupta ,  Rajas Moonka ,  Reuven Lax ,  Jill A. Huchital

IPC: G06Q30/00 ,  H04N7/10 ,  G06Q30/02 ,  H04N21/234 ,  H04N21/454 ,  H04N21/81

CPC classification number: G06Q30/0251 ,  G06Q30/02 ,  G06Q30/0275 ,  H04N21/23424 ,  H04N21/454 ,  H04N21/812

Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.