DIRECTED CONTENT PRESENTATION
    1.
    发明申请
    DIRECTED CONTENT PRESENTATION 审中-公开
    指导性内容介绍

    公开(公告)号:US20140188612A1

    公开(公告)日:2014-07-03

    申请号:US13731826

    申请日:2012-12-31

    Applicant: Google Inc.

    CPC classification number: G06Q30/0257

    Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for content presentation. One of the methods includes, receiving, from a user device, a request for sponsored content; identifying a sponsored content item responsive to the request; determining a device type associated with the user device; modifying one or more presentation parameters associated with the sponsored content item based at least in part on the device type associated with the user device; and providing the sponsored content item having the modified presentation parameters to the user device.

    Abstract translation: 方法,系统和装置,包括在计算机存储介质上编码的计算机程序,用于内容呈现。 其中一种方法包括:从用户设备接收对赞助内容的请求; 识别响应于该请求的赞助内容项; 确定与所述用户设备相关联的设备类型; 至少部分地基于与所述用户设备相关联的设备类型来修改与所述赞助内容项目相关联的一个或多个呈现参数; 以及向所述用户设备提供具有所述修改的呈现参数的所述赞助内容项。

    Launching applications from webpages
    2.
    发明授权
    Launching applications from webpages 有权
    从网页启动应用程序

    公开(公告)号:US09355186B2

    公开(公告)日:2016-05-31

    申请号:US13665700

    申请日:2012-10-31

    Applicant: Google Inc

    CPC classification number: G06F17/30893 G06F17/3089

    Abstract: This specification describes technologies relating to launching applications from content items in webpages. In general, one aspect of the subject matter described in this specification can be embodied in methods that include receiving a content item including a first data element that identifies an application and a second data element that identifies a product. The methods may further include displaying the content item, receiving a user selection of the content item, and, in response, automatically checking if the application is installed on a user device. The methods may further include transmitting a request, including the first data element, to a server and installing the application identified by the first data element on the user device. The methods may further include launching the application with the second data element as an input so that the first content displayed by the application relates to the product.

    Abstract translation: 本规范描述了与网页内容项目启动应用有关的技术。 通常,本说明书中描述的主题的一个方面可以体现在包括接收包括标识应用的第一数据元素和标识产品的第二数据元素的内容项的方法中。 所述方法还可以包括显示内容项目,接收内容项目的用户选择,并且作为响应,自动检查应用程序是否安装在用户设备上。 所述方法还可以包括向服务器发送包括第一数据元素的请求,并将由第一数据元标识的应用安装在用户设备上。 所述方法可以进一步包括以第二数据元素作为输入来启动应用,使得由应用显示的第一内容涉及产品。

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