公开(公告)号：US20170235791A1

公开(公告)日：2017-08-17

申请号：US15584959

申请日：2017-05-02

Applicant: Google Inc.

Inventor： Manu Lakkur ,  Conrad Wai ,  Manzurur Rahman Khan ,  Shibani Sanan ,  Surojit Chatterjee ,  Paul Feng ,  Zachary Russell Bailey

IPC: G06F17/30 ,  G06F9/44 ,  G06F3/0481

Abstract: Systems and methods for providing functional extensions on a landing page of a creative. The method includes identifying, by a data processing system, a creative for serving on a computing device. The creative can be associated with a network address of a landing page. The method also includes generating, by the data processing system, an actionable object, such as a functional extension, to be rendered with content of the landing page and providing, by the data processing system, the actionable object to be rendered with the content of the landing page responsive to an action taken on the creative when served on the computing device. Examples of functional extensions include click-to-call extensions and directions extensions.

公开(公告)号：US20150234930A1

公开(公告)日：2015-08-20

申请号：US14324985

申请日：2014-07-07

Applicant: Google Inc.

Inventor： Manu Lakkur ,  Conrad Wai ,  Manzurur Rahman Khan ,  Shibani Sanan ,  Surojit Chatterjee ,  Paul Feng ,  Zachary Russsell Bailey

IPC: G06F17/30

Abstract: Systems and methods for providing functional extensions on a landing page of a creative. The method includes identifying, by a data processing system, a creative for serving on a computing device. The creative can be associated with a network address of a landing page. The method also includes generating, by the data processing system, an actionable object, such as a functional extension, to be rendered with content of the landing page and providing, by the data processing system, the actionable object to be rendered with the content of the landing page responsive to an action taken on the creative when served on the computing device. Examples of functional extensions include click-to-call extensions and directions extensions.

Abstract translation: 在广告素材的目标网页上提供功能扩展的系统和方法。 该方法包括由数据处理系统识别用于在计算设备上服务的广告素材。 广告素材可以与目标网页的网络地址相关联。 该方法还包括由数据处理系统生成要与着陆页的内容呈现的可执行对象（例如功能扩展），并且由数据处理系统提供要呈现的可操作对象， 着陆页响应于在计算设备上投放时对广告素材采取的操作。 功能扩展的示例包括点击通话扩展和说明扩展。

公开(公告)号：US20140188612A1

公开(公告)日：2014-07-03

申请号：US13731826

申请日：2012-12-31

Applicant: Google Inc.

Inventor： Linus Chou ,  Manzurur Rahman Khan

IPC: G06Q30/02

CPC classification number: G06Q30/0257

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for content presentation. One of the methods includes, receiving, from a user device, a request for sponsored content; identifying a sponsored content item responsive to the request; determining a device type associated with the user device; modifying one or more presentation parameters associated with the sponsored content item based at least in part on the device type associated with the user device; and providing the sponsored content item having the modified presentation parameters to the user device.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于内容呈现。 其中一种方法包括：从用户设备接收对赞助内容的请求; 识别响应于该请求的赞助内容项; 确定与所述用户设备相关联的设备类型; 至少部分地基于与所述用户设备相关联的设备类型来修改与所述赞助内容项目相关联的一个或多个呈现参数; 以及向所述用户设备提供具有所述修改的呈现参数的所述赞助内容项。