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1.
公开(公告)号:US10321202B2
公开(公告)日:2019-06-11
申请号:US15490676
申请日:2017-04-18
申请人: Google LLC
发明人: Simon M. Rowe , Alastair Peter William Maw , Nick Salvatore Arini , Iain Merrick , Ant Oztaskent , Yaroslav Volovich , Kyle Maddison , Andrew Gildfind , Raimundo Mirisola
IPC分类号: H04N7/10 , H04N7/025 , H04N21/81 , H04N21/234 , H04N21/44 , H04N21/258 , H04N21/266 , H04N21/84 , G06Q30/00 , G06Q30/02 , H04N21/233 , H04N21/2668 , H04N21/482
摘要: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing customized television advertisements. In one aspect, television advertising templates are used for generating customized television advertisements. The television advertisement templates include targeting criteria specifying targeting conditions for the television advertising template, which are conditions for selecting the television advertisement template for an advertisement availability, and content selection criteria specifying availability content associated with an advertisement availability for use in selecting variable advertisement content elements for inclusion in a customized television advertisement generated from the television advertising template. The variable advertisement content elements can include video elements, audio elements, and text elements.
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公开(公告)号:US11361048B2
公开(公告)日:2022-06-14
申请号:US16665945
申请日:2019-10-28
申请人: Google LLC
发明人: William Kunz , Andrew Gildfind , Faris Zerdoudi , Kerstin Kuehne
IPC分类号: G06F16/958 , G06F16/957 , G06F40/109 , G06F40/106
摘要: Methods, systems, and computer programs encoded on a computer storage medium, that relate to conditionally interpreting a single style definition within a same page. Methods include receiving a request to present third party content in a third party content block on a publisher-provided content page. A single style identifier and one or more attributes are obtained from the content page. Subsequently, a third party content item is selected from a content source. Using the single style identifier and the one or more attributes, a first rule is identified that specifies a set of style parameters for content selected for presentation in the third party content block from among a plurality of rules specifying different styles for a respective plurality of third party content blocks. The third party content item is formatted according to the style parameters of the first rule and provided for presentation with the third party content block.
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3.
公开(公告)号:US20190253770A1
公开(公告)日:2019-08-15
申请号:US16393291
申请日:2019-04-24
申请人: Google LLC
发明人: Simon M. Rowe , Alastair Peter William Maw , Nick Salvatore Arini , Iain Merrick , Ant Oztaskent , Yaroslav Volovich , Kyle Maddison , Andrew Gildfind , Raimundo Mirisola
IPC分类号: H04N21/81 , H04N21/482 , H04N21/2668 , H04N21/234 , H04N21/233 , G06Q30/02 , H04N21/84 , H04N21/266 , H04N21/258 , H04N21/44 , G06Q30/00
CPC分类号: H04N21/812 , G06Q30/00 , G06Q30/0251 , H04N21/233 , H04N21/234 , H04N21/23418 , H04N21/23424 , H04N21/25883 , H04N21/266 , H04N21/2668 , H04N21/44016 , H04N21/4821 , H04N21/4828 , H04N21/84
摘要: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing customized television advertisements. In one aspect, television advertising templates are used for generating customized television advertisements. The television advertisement templates include targeting criteria specifying targeting conditions for the television advertising template, which are conditions for selecting the television advertisement template for an advertisement availability, and content selection criteria specifying availability content associated with an advertisement availability for use in selecting variable advertisement content elements for inclusion in a customized television advertisement generated from the television advertising template. The variable advertisement content elements can include video elements, audio elements, and text elements.
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公开(公告)号:US10165075B1
公开(公告)日:2018-12-25
申请号:US15089233
申请日:2016-04-01
申请人: Google LLC
发明人: Andrew Gildfind
摘要: A system and method for retrieving shared content by a proxy is provided. The system and method includes a data store comprising a computer readable medium storing a program of instructions for performing the retrieving of the shared content by the proxy; a processor that executes the program of instructions; a data aggregation unit to receive information about an Internet user associated with a web browser from a first data provider and a second data provider, and to aggregate the received information; a vector creation unit to create a vector based on the aggregated received information; a proxy communication unit to transmit the vector to the proxy, and to receive a short term cookie based on the vector from the proxy; and a shared content receiving unit to receive shared content from an online shared content network based on the short term cookie.
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公开(公告)号:US20180035156A1
公开(公告)日:2018-02-01
申请号:US15727254
申请日:2017-10-06
申请人: Google LLC
IPC分类号: H04N21/422 , H04N21/442 , H04N21/63 , H04H60/33 , H04N21/4363 , H04H60/45
CPC分类号: H04N21/422 , H04H60/33 , H04H60/45 , H04N21/43637 , H04N21/44218 , H04N21/632
摘要: A method for conducting a media consumption study, includes at a processor of a position marker placed in a study site in a vicinity of a fixed media device; receiving a signal broadcast from a personal measurement device; determining signal information of the received broadcast signal, the signal information including identification information of the personal measurement device, and one or mora signal characteristics; comparing the one or more signal characteristics to threshold values; and based on the comparison, determining the personal measurement device is in proximity to the fixed media device.
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公开(公告)号:US10178426B2
公开(公告)日:2019-01-08
申请号:US15727254
申请日:2017-10-06
申请人: Google LLC
IPC分类号: H04N21/4363 , H04N21/442 , H04N21/63 , H04H60/45 , H04H60/33 , H04N21/422
摘要: A method for conducting a media consumption study, includes at a processor of a position marker placed in a study site in a vicinity of a fixed media device; receiving a signal broadcast from a personal measurement device; determining signal information of the received broadcast signal, the signal information including identification information of the personal measurement device, and one or mora signal characteristics; comparing the one or more signal characteristics to threshold values; and based on the comparison, determining the personal measurement device is in proximity to the fixed media device.
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