公开(公告)号：US10321202B2

公开(公告)日：2019-06-11

申请号：US15490676

申请日：2017-04-18

Applicant: Google LLC

Inventor： Simon M. Rowe ,  Alastair Peter William Maw ,  Nick Salvatore Arini ,  Iain Merrick ,  Ant Oztaskent ,  Yaroslav Volovich ,  Kyle Maddison ,  Andrew Gildfind ,  Raimundo Mirisola

IPC: H04N7/10 ,  H04N7/025 ,  H04N21/81 ,  H04N21/234 ,  H04N21/44 ,  H04N21/258 ,  H04N21/266 ,  H04N21/84 ,  G06Q30/00 ,  G06Q30/02 ,  H04N21/233 ,  H04N21/2668 ,  H04N21/482

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing customized television advertisements. In one aspect, television advertising templates are used for generating customized television advertisements. The television advertisement templates include targeting criteria specifying targeting conditions for the television advertising template, which are conditions for selecting the television advertisement template for an advertisement availability, and content selection criteria specifying availability content associated with an advertisement availability for use in selecting variable advertisement content elements for inclusion in a customized television advertisement generated from the television advertising template. The variable advertisement content elements can include video elements, audio elements, and text elements.

公开(公告)号：US10114895B2

公开(公告)日：2018-10-30

申请号：US14455776

申请日：2014-08-08

Applicant: GOOGLE LLC

Inventor： Kyle Maddison ,  Roman Kirillov

IPC: H04N5/445 ,  G06F17/30 ,  H04N21/45 ,  H04N21/4782 ,  H04N21/482

Abstract: A method receives a search query from a user device during a time window and accesses a repository of streaming media related information to determine one or more streaming media programs available to the user device during the time window. The method identifies a first set of categories associated with the received search query and identifies a respective program-specific set of categories associated with each of the respective available streaming media programs. The method compares the first set of categories to each respective program-specific set of categories to infer that a first streaming media program is being displayed in proximity to the user device. The method modifies the search query based on adding search terms from the streaming media related information corresponding to the first streaming media program. The method identifies search results corresponding to the modified search query and returns the search results to the user device.

公开(公告)号：US20190253770A1

公开(公告)日：2019-08-15

申请号：US16393291

申请日：2019-04-24

Applicant: Google LLC

Inventor： Simon M. Rowe ,  Alastair Peter William Maw ,  Nick Salvatore Arini ,  Iain Merrick ,  Ant Oztaskent ,  Yaroslav Volovich ,  Kyle Maddison ,  Andrew Gildfind ,  Raimundo Mirisola

IPC: H04N21/81 ,  H04N21/482 ,  H04N21/2668 ,  H04N21/234 ,  H04N21/233 ,  G06Q30/02 ,  H04N21/84 ,  H04N21/266 ,  H04N21/258 ,  H04N21/44 ,  G06Q30/00

CPC classification number: H04N21/812 ,  G06Q30/00 ,  G06Q30/0251 ,  H04N21/233 ,  H04N21/234 ,  H04N21/23418 ,  H04N21/23424 ,  H04N21/25883 ,  H04N21/266 ,  H04N21/2668 ,  H04N21/44016 ,  H04N21/4821 ,  H04N21/4828 ,  H04N21/84

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing customized television advertisements. In one aspect, television advertising templates are used for generating customized television advertisements. The television advertisement templates include targeting criteria specifying targeting conditions for the television advertising template, which are conditions for selecting the television advertisement template for an advertisement availability, and content selection criteria specifying availability content associated with an advertisement availability for use in selecting variable advertisement content elements for inclusion in a customized television advertisement generated from the television advertising template. The variable advertisement content elements can include video elements, audio elements, and text elements.