公开(公告)号：US20180101526A1

公开(公告)日：2018-04-12

申请号：US15729862

申请日：2017-10-11

Applicant: Google LLC

Inventor： Uri Nadav ,  Patrick Hummel

IPC: G06F17/30 ,  G06F17/21

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing decision systems. In some implementations, methods can include receiving a component request specifying a maximum number of digital components that are capable of being presented on a particular electronic document being rendered at a client device. A ranking score for the given digital component is determined based on a maximum interaction increase factor of formatting available to be applied to the given digital component, the current eligibility value, and the historical eligibility value data. The given digital component is ranked among other available digital components based on the determined ranking score. The given digital component is selected for distribution based on the ranking score of the given digital component being included in the maximum number of highest ranked digital components. The given digital component is transmitted to a client device.

公开(公告)号：US20190335019A1

公开(公告)日：2019-10-31

申请号：US15962502

申请日：2018-04-25

Applicant: Google LLC

Inventor： Eugene Vladimir Davydov ,  Patrick Hummel ,  Jean-Francois Crespo ,  Shaohua Sun ,  Christopher Davis Monkman ,  Derek Leslie-Cook

IPC: H04L29/06

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for determining an adjusted requirement for transmission of a given digital component. In one aspect, a system includes a damping subsystem that obtains, from an evaluation subsystem, a standard requirement for transmission of the given digital component. The damping subsystem also obtains, from a prediction subsystem, a predicted requirement for transmission of the given digital component. The damping subsystem determines whether a damping condition is met. When the damping condition is met, the damping subsystem determines the adjusted requirement based on at least the predicted requirement. When the damping condition is not met, the damping subsystem determines the adjusted requirement based on at least the standard requirement.

公开(公告)号：US10397056B2

公开(公告)日：2019-08-27

申请号：US15382231

申请日：2016-12-16

Applicant: Google LLC

Inventor： Qian Zhong ,  Aranyak Mehta ,  Patrick Hummel ,  Kshipra Uday Bhawalkar ,  Shaohua Sun ,  Gagan Aggarwal

IPC: G06F15/177 ,  H04L12/24 ,  H04N1/00 ,  G06F16/9538 ,  G06F16/95 ,  G06F16/838 ,  G06F16/14 ,  G06F16/9038 ,  G06F16/957 ,  G06Q30/02

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium. In some implementations, methods include determining multiple different configurations of multiple digital components eligible to be presented within a single digital component slot in a given electronic document being presented at a client device, selecting a particular configuration that has a highest configuration score and includes a given digital component, determining an offset factor that quantifies a negative impact of the given digital component on other digital components, optimizing a distribution amount applied to the given digital component based on the offset factor and a baseline distribution amount applied to each digital component in each of the multiple different configurations, and transmitting the given digital component to the client device based on the distribution amount for the given digital component, including causing the given digital component to be presented at the client device in the particular configuration.

公开(公告)号：US10747821B2

公开(公告)日：2020-08-18

申请号：US15729862

申请日：2017-10-11

Applicant: Google LLC

Inventor： Uri Nadav ,  Patrick Hummel

IPC: G06F7/02 ,  G06F16/00 ,  G06F16/93 ,  G06F16/2457 ,  G06F40/10 ,  G06F3/0481

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing decision systems. In some implementations, methods can include receiving a component request specifying a maximum number of digital components that are capable of being presented on a particular electronic document being rendered at a client device. A ranking score for the given digital component is determined based on a maximum interaction increase factor of formatting available to be applied to the given digital component, the current eligibility value, and the historical eligibility value data. The given digital component is ranked among other available digital components based on the determined ranking score. The given digital component is selected for distribution based on the ranking score of the given digital component being included in the maximum number of highest ranked digital components. The given digital component is transmitted to a client device.

公开(公告)号：US10269045B2

公开(公告)日：2019-04-23

申请号：US14312425

申请日：2014-06-23

Applicant: Google LLC

Inventor： Patrick Hummel

IPC: G06Q30/02

Abstract: The subject matter of this specification can be embodied in, among other things, a method that includes receiving a request for content to fill a block, the request including information about a size of the block and criteria for identifying eligible content items for inclusion in the block, determining a number of content items to be included in the block, including determining amounts of dynamic resizing to apply to content items, determining an estimate of a difference in conversion rates conditional on receiving an interaction in the different configurations that perform differing amounts of dynamic resizing, and applying the estimate when determining an efficiency for a number of permutations of allocations of eligible content items, establishing a price to be charged to each content sponsor associated with a permutation that has a highest efficiency, and providing the eligible content items and charging the content sponsors based on the established prices.