公开(公告)号：US20190335019A1

公开(公告)日：2019-10-31

申请号：US15962502

申请日：2018-04-25

Applicant: Google LLC

Inventor： Eugene Vladimir Davydov ,  Patrick Hummel ,  Jean-Francois Crespo ,  Shaohua Sun ,  Christopher Davis Monkman ,  Derek Leslie-Cook

IPC: H04L29/06

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for determining an adjusted requirement for transmission of a given digital component. In one aspect, a system includes a damping subsystem that obtains, from an evaluation subsystem, a standard requirement for transmission of the given digital component. The damping subsystem also obtains, from a prediction subsystem, a predicted requirement for transmission of the given digital component. The damping subsystem determines whether a damping condition is met. When the damping condition is met, the damping subsystem determines the adjusted requirement based on at least the predicted requirement. When the damping condition is not met, the damping subsystem determines the adjusted requirement based on at least the standard requirement.

公开(公告)号：US10397056B2

公开(公告)日：2019-08-27

申请号：US15382231

申请日：2016-12-16

Applicant: Google LLC

Inventor： Qian Zhong ,  Aranyak Mehta ,  Patrick Hummel ,  Kshipra Uday Bhawalkar ,  Shaohua Sun ,  Gagan Aggarwal

IPC: G06F15/177 ,  H04L12/24 ,  H04N1/00 ,  G06F16/9538 ,  G06F16/95 ,  G06F16/838 ,  G06F16/14 ,  G06F16/9038 ,  G06F16/957 ,  G06Q30/02

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium. In some implementations, methods include determining multiple different configurations of multiple digital components eligible to be presented within a single digital component slot in a given electronic document being presented at a client device, selecting a particular configuration that has a highest configuration score and includes a given digital component, determining an offset factor that quantifies a negative impact of the given digital component on other digital components, optimizing a distribution amount applied to the given digital component based on the offset factor and a baseline distribution amount applied to each digital component in each of the multiple different configurations, and transmitting the given digital component to the client device based on the distribution amount for the given digital component, including causing the given digital component to be presented at the client device in the particular configuration.