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公开(公告)号：US09110749B2
公开(公告)日：2015-08-18
申请号：US12791202
申请日：2010-06-01
CPC分类号： G06F8/61 , G06F9/44505 , G06F9/451 , G06F11/08 , H04L65/403
摘要： The present technology describes creating and delivering a digital content package in a specified input structure to a content server for processing before distribution to client devices. The technology includes receiving one or more creatives, a targeted application, and a manifest associated with the targeted application within the digital content package. The content server uses the manifest to prepare an archive file containing selected resources related to the targeted application. The archive can be optimistically served to a client device along with one or more creatives for display on the client device and linking to the targeted application. A user selection of one of the one or more creatives can cause execution of the targeted application. Accordingly, the present technology leverages the use of the digital content package created by content providers to process new content and serve it to client devices.
摘要翻译： 本技术描述了在分配给客户端设备之前，将内容服务器的指定输入结构中的数字内容包创建和传送到内容服务器进行处理。 该技术包括在数字内容包中接收一个或多个广告素材，目标应用程序和与目标应用程序相关联的清单。 内容服务器使用清单来准备包含与目标应用程序相关的所选资源的归档文件。 归档可以乐观地提供给客户端设备以及用于在客户端设备上显示并链接到目标应用的一个或多个广告素材。 一个或多个广告素材之一的用户选择可能导致执行目标应用程序。 因此，本技术利用由内容提供商创建的数字内容包来处理新内容并将其提供给客户端设备。
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公开(公告)号：US20110295937A1
公开(公告)日：2011-12-01
申请号：US12791202
申请日：2010-06-01
IPC分类号： G06F15/16 , G06F15/173
CPC分类号： G06F8/61 , G06F9/44505 , G06F9/451 , G06F11/08 , H04L65/403
摘要： The present technology describes creating and delivering a digital content package in a specified input structure to a content server for processing before distribution to client devices. The technology includes receiving one or more creatives, a targeted application, and a manifest associated with the targeted application within the digital content package. The content server uses the manifest to prepare an archive file containing selected resources related to the targeted application. The archive can be optimistically served to a client device along with one or more creatives for display on the client device and linking to the targeted application. A user selection of one of the one or more creatives can cause execution of the targeted application. Accordingly, the present technology leverages the use of the digital content package created by content providers to process new content and serve it to client devices.
摘要翻译： 本技术描述了在分配给客户端设备之前，将内容服务器的指定输入结构中的数字内容包创建和传送到内容服务器进行处理。 该技术包括在数字内容包中接收一个或多个广告素材，目标应用程序和与目标应用程序相关联的清单。 内容服务器使用清单来准备包含与目标应用程序相关的所选资源的归档文件。 归档可以乐观地提供给客户端设备以及用于在客户端设备上显示并链接到目标应用的一个或多个广告素材。 一个或多个广告素材之一的用户选择可能导致执行目标应用程序。 因此，本技术利用由内容提供商创建的数字内容包来处理新内容并将其提供给客户端设备。
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公开(公告)号：US20140074959A1
公开(公告)日：2014-03-13
申请号：US13609220
申请日：2012-09-10
申请人： Thomas Alsina , Kenley Sun , Arvind S. Shenoy , Andrew Wadycki , William Bedford Turner , David Thomas Wilson , Jason James St. Pierre , Jayasurya Vadrevu
发明人： Thomas Alsina , Kenley Sun , Arvind S. Shenoy , Andrew Wadycki , William Bedford Turner , David Thomas Wilson , Jason James St. Pierre , Jayasurya Vadrevu
IPC分类号： G06F15/16 , G06F15/167
CPC分类号： H04N21/4331 , H04H20/40 , H04H60/16 , H04H60/27 , H04H60/46 , H04H60/65 , H04N21/44016 , H04N21/4532 , H04N21/458 , H04N21/812 , H04N21/85
摘要： To generate a media station, a client device can receive a candidate media item playlist and media playback rules corresponding to the media station. When a new media item is needed for the media station, the client device can apply the media playback rules to a next media item in the list of candidate media items. The playback rules can be used to determine whether the next media item is currently eligible for playback. Additionally, the client device can receive a candidate invitational content item playlist and invitational content playback rules corresponding to the media station. In response to detecting an invitational content triggering action, the client device can apply the invitational content item rules to the candidate invitational content item playlist to select at least one invitational content item to present in the media stream.
摘要翻译： 为了生成媒体站，客户端设备可以接收对应于媒体站的候选媒体项目播放列表和媒体播放规则。 当媒体站需要新的媒体项目时，客户端设备可以将媒体播放规则应用到候选媒体项目列表中的下一个媒体项目。 播放规则可用于确定下一个媒体项是否有资格播放。 此外，客户端设备可以接收与媒体站对应的候选邀请内容项目播放列表和邀请内容播放规则。 响应于检测邀请内容触发动作，客户端设备可以将邀请内容项规则应用于候选邀请内容项目播放列表，以选择要呈现在媒体流中的至少一个邀请内容项目。
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公开(公告)号：US20120254769A1
公开(公告)日：2012-10-04
申请号：US13495721
申请日：2012-06-13
CPC分类号： G06Q30/0621 , G06F17/211
摘要： The present technology presents targeted content, such as a targeted application, in multiple different configurations to correspond to multiple display orientations. In one example, a primary application having a view reserved to present the targeted application is configured to be presented in either a landscape or a portrait presentation format depending on the orientation of the display. The primary application is further configured to switch from either the landscape or portrait presentation format to the other presentation format when the orientation of the display is changed. Accordingly, the targeted application can be downloaded in multiple configurations so that the configuration that is appropriate for the displayed presentation format of the primary application can be presented with the reserved view.
摘要翻译： 本技术以多种不同的配置呈现针对性的内容，例如目标应用，以对应于多个显示方向。 在一个示例中，具有保留用于呈现目标应用的视图的主应用被配置为根据显示方向呈现为横向或纵向呈现格式。 主应用还被配置为当显示方向改变时从风景或纵向呈现格式切换到另一显示格式。 因此，可以以多种配置下载目标应用，使得可以以保留视图呈现适合于显示的主应用的呈现格式的配置。
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公开(公告)号：US09111309B2
公开(公告)日：2015-08-18
申请号：US13495721
申请日：2012-06-13
CPC分类号： G06Q30/0621 , G06F17/211
摘要： The present technology presents targeted content, such as a targeted application, in multiple different configurations to correspond to multiple display orientations. In one example, a primary application having a view reserved to present the targeted application is configured to be presented in either a landscape or a portrait presentation format depending on the orientation of the display. The primary application is further configured to switch from either the landscape or portrait presentation format to the other presentation format when the orientation of the display is changed. Accordingly, the targeted application can be downloaded in multiple configurations so that the configuration that is appropriate for the displayed presentation format of the primary application can be presented with the reserved view.
摘要翻译： 本技术以多种不同的配置呈现针对性的内容，例如目标应用，以对应于多个显示方向。 在一个示例中，具有保留用于呈现目标应用的视图的主应用被配置为根据显示方向呈现为横向或纵向呈现格式。 主应用还被配置为当显示方向改变时从风景或纵向呈现格式切换到其他呈现格式。 因此，可以以多种配置下载目标应用，使得能够以保留视图呈现适合于显示的主应用的呈现格式的配置。
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公开(公告)号：US20110246618A1
公开(公告)日：2011-10-06
申请号：US12767250
申请日：2010-04-26
CPC分类号： G06Q30/0621 , G06F17/211
摘要： The present technology presents targeted content, such as a targeted application, in multiple different configurations to correspond to multiple display orientations. In one example, a primary application having a view reserved to present the targeted application is configured to be presented in either a landscape or a portrait presentation format depending on the orientation of the display. The primary application is further configured to switch from either the landscape or portrait presentation format to the other presentation format when the orientation of the display is changed. Accordingly, the targeted application can be downloaded in multiple configurations so that the configuration that is appropriate for the displayed presentation format of the primary application can be presented with the reserved view.
摘要翻译： 本技术以多种不同的配置呈现针对性的内容，例如目标应用，以对应于多个显示方向。 在一个示例中，具有保留用于呈现目标应用的视图的主应用被配置为根据显示方向呈现为横向或纵向呈现格式。 主应用还被配置为当显示方向改变时从风景或纵向呈现格式切换到其他呈现格式。 因此，可以以多种配置下载目标应用，使得能够以保留视图呈现适合于显示的主应用的呈现格式的配置。
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公开(公告)号：US09922354B2
公开(公告)日：2018-03-20
申请号：US12767412
申请日：2010-04-26
IPC分类号： G06Q30/02 , G06Q30/06 , G06F3/0481
CPC分类号： G06Q30/06 , G06F3/0481 , G06F2203/04804 , G06Q30/02 , G06Q30/0251 , G06Q30/0253 , G06Q30/0277 , G06Q30/0641
摘要： The present technology provides a purchasing interface within an application that allows users to purchase a product from another source without leaving the application. The application offers a product for purchase, and a user, desiring to purchase the product can provide an input effective to cause a purchasing interface to be displayed. While the purchasing interface, or information presented therein, comes from the product source, which is different than the application source, it is presented in such a fashion that gives the impression to the user that they are purchasing the product directly from the application.
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8.发明授权Background process for providing targeted content within a third-party application 有权用于在第三方应用程序内提供有针对性的内容的后台进程公开(公告)号：US08615432B2
公开(公告)日：2013-12-24
申请号：US12767102
申请日：2010-04-26
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0255 , G06Q30/02
摘要： The present technology presents targeted content, such as a targeted application, within a primary application, in such a fashion that the targeted application is a separate process from the primary application. The targeted application is targeted to a specific user by compiling targeting data, generally describing aspects related to the user and information about the primary application for use by an application server, which processes the targeting data to determine suitable content. The present technology further achieves a balance between the need to protect a user's information and sharing some of this information with trusted sources for selecting targeted content to be displayed within a primary application by providing an operating system process to accept requests and compile targeting data for determined targeted content from the primary application without sharing the targeting data with the primary application.
摘要翻译： 本技术以主要应用程序中的目标应用程序（例如目标应用程序）呈现目标应用程序，使得目标应用程序是与主应用程序不同的进程。 目标应用程序通过编译定位数据来定向到特定用户，通常描述与用户有关的方面以及由应用服务器使用的主要应用程序的信息，处理目标数据以确定合适的内容。 本技术进一步实现了保护用户信息的需要与信任来源之间的一些信息共享，以便通过提供操作系统过程来接受请求并编制目标数据以确定所需要的主要应用程序来显示主要应用中的目标内容 而不与主应用程序共享定位数据。
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公开(公告)号：US20120022943A1
公开(公告)日：2012-01-26
申请号：US13249163
申请日：2011-09-29
IPC分类号： G06Q30/00
CPC分类号： G06Q30/06 , G06F3/0481 , G06F2203/04804 , G06Q30/02 , G06Q30/0251 , G06Q30/0253 , G06Q30/0277 , G06Q30/0641
摘要： The present technology provides a purchasing interface within an application that allows users to purchase a product from another source without leaving the application. The application offers a product for purchase, and a user, desiring to purchase the product can provide an input effective to cause a purchasing interface to be displayed. While the purchasing interface, or information presented therein, comes from the product source, which is different than the application source, it is presented in such a fashion that gives the impression to the user that they are purchasing the product directly from the application.
摘要翻译： 本技术在应用程序中提供了一个采购界面，允许用户从另一个来源购买产品，而不用离开应用程序。 应用程序提供购买产品，并且希望购买产品的用户可以提供有效的输入以使得显示购买界面。 虽然采购界面或其中提供的信息来自与应用程序来源不同的产品来源，但是以向用户提供直接从应用程序购买产品的印象的方式呈现。
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10.发明申请BACKGROUND PROCESS FOR PROVIDING TARGETED CONTENT WITHIN A THIRD-PARTY APPLICATION 有权在第三方应用中提供目标内容的背景过程公开(公告)号：US20110246296A1
公开(公告)日：2011-10-06
申请号：US12767102
申请日：2010-04-26
CPC分类号： G06Q30/0255 , G06Q30/02
摘要： The present technology presents targeted content, such as a targeted application, within a primary application, in such a fashion that the targeted application is a separate process from the primary application. The targeted application is targeted to a specific user by compiling targeting data, generally describing aspects related to the user and information about the primary application for use by an application server, which processes the targeting data to determine suitable content. The present technology further achieves a balance between the need to protect a user's information and sharing some of this information with trusted sources for selecting targeted content to be displayed within a primary application by providing an operating system process to accept requests and compile targeting data for determined targeted content from the primary application without sharing the targeting data with the primary application.
摘要翻译： 本技术以主要应用程序中的目标应用程序（例如目标应用程序）呈现目标应用程序，使得目标应用程序是与主应用程序不同的进程。 目标应用程序通过编译定位数据来定向到特定用户，通常描述与用户有关的方面以及由应用服务器使用的主要应用程序的信息，处理目标数据以确定合适的内容。 本技术进一步实现了保护用户信息的需要与信任来源之间的一些信息共享，以便通过提供操作系统过程来接受请求并编译目标数据以确定所需的主要应用程序来选择要在主应用程序中显示的目标内容 而不与主应用程序共享定位数据。
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