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    PRESENTING CONTENT PACKAGES BASED ON AUDIENCE EXCLUSION
    2.
    发明申请
    PRESENTING CONTENT PACKAGES BASED ON AUDIENCE EXCLUSION 审中-公开
    根据排除规则提供内容包

    公开(公告)号：US20110295679A1

    公开(公告)日：2011-12-01

    申请号：US12790106

    申请日：2010-05-28

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Prasad Rallabandi

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Prasad Rallabandi

    IPC分类号： G06Q30/00 ,  G06Q50/00 ,  G06Q10/00

    CPC分类号： G06Q30/0255 ,  G06Q10/10 ,  G06Q30/02 ,  G06Q30/0244 ,  G06Q30/0246 ,  G06Q30/0269 ,  H04L67/306

    摘要： The present technology maintains a profile for each user known to a content delivery system and selectively excludes delivery of certain content to some users based on past performance. The user profile includes a listing of all completed conversion actions associated with the invitational content presented to the user. When presented with a request for invitational content, the system identifies the set of all possible invitational content for the given context. Based on the user profile, the system removes from the set all invitational content for which the user has completed the associated conversion action to create a user-specific set of invitational content. The system selects an invitational content from the user-specific set of invitational content to include in the content package presented to the user.

    摘要翻译： 本技术维护内容传送系统已知的每个用户的简档，并且基于过去的性能选择性地排除某些用户的传送。 用户简档包括与呈现给用户的邀请内容相关联的所有完成的转换动作的列表。 当呈现邀请内容的请求时，系统识别给定上下文的所有可能邀请内容的集合。 基于用户简档，系统从设置中删除用户已经完成相关联的转换动作的所有邀请内容，以创建用户特定的邀请内容集合。 系统从用户特定的邀请内容集合中选择邀请内容以包括在呈现给用户的内容包中。

    AUDIENCE TARGETING BASED ON PERFORMANCE HISTORY OF INVITATIONAL CONTENT
    3.
    发明申请
    AUDIENCE TARGETING BASED ON PERFORMANCE HISTORY OF INVITATIONAL CONTENT 有权
    基于邀请内容的性能历史的听觉目标

    公开(公告)号：US20110295628A1

    公开(公告)日：2011-12-01

    申请号：US12790741

    申请日：2010-05-28

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Omar Abdala

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Omar Abdala

    IPC分类号： G06Q10/00 ,  G06Q50/00 ,  G06F15/173

    CPC分类号： G06Q30/02 ,  G06Q10/063

    摘要： Systems and methods are provided for audience targeting based on a performance history of invitational content from secondary content providers, such as advertisements. In operation, responsive to request from a user for content package, a queue of available invitational content is retrieved. Thereafter, based at least on a performance history of the available invitational content in the queue, a context of the primary content, and a performance history of invitational content previously presented to other users, the queue can be at least partially reordered to provide an adjusted queue. The invitational content for the content package can then be selected based on the adjusted queue.

    摘要翻译： 根据来自次要内容提供商（如广告）的邀请内容的演奏历史，为受众群体定位提供系统和方法。 在操作中，响应于用户对内容包的请求，检索可用邀请内容的队列。 此后，至少基于队列中的可用邀请内容的性能历史，主内容的上下文以及之前呈现给其他用户的邀请内容的性能历史，该队列可以至少部分地重新排序以提供经调整的 队列。 然后可以基于调整的队列来选择内容包的邀请内容。

    Indexing and tag generation of content for optimal delivery of invitational content
    4.
    发明授权
    Indexing and tag generation of content for optimal delivery of invitational content 有权
    内容的索引和标签生成，以便最佳地传送邀请内容

    公开(公告)号：US08751513B2

    公开(公告)日：2014-06-10

    申请号：US12873250

    申请日：2010-08-31

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Jayasurya Vadrevu

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Jayasurya Vadrevu

    IPC分类号： G06F17/30

    CPC分类号： G06F17/30221 ,  G06F17/30622 ,  G06F17/30867 ,  G06F17/30896

    摘要： The present technology is directed to improving the conversion rate of invitational content that is provided to the user of an interactive, content-receiving-and-displaying device. The content of a large number of primary-content sources is analyzed and keyword and/or other context-providing information is extracted from the primary-content sources. The keyword and/or other context-providing information is used to index the primary-content sources into an index according to a hierarchical taxonomy; the hierarchical taxonometric index is used to identify primary-content sources with which a given item of invitational content correlates; and the given item of invitational content is delivered to a user in response to the user accessing a primary-content source with which the given item of invitational content correlates.

    摘要翻译： 本技术旨在提高提供给交互式内容接收和显示设备的用户的邀请内容的转换率。 分析大量主要内容源的内容，并从主要内容源中提取关键字和/或其他上下文提供信息。 关键词和/或其他上下文提供信息用于根据分级分类法将主内容源索引到索引中; 层次分类学指数用于识别与给定项目的邀请内容相关联的主要内容源; 并且响应于用户访问给定项目的邀请内容与之相关联的主要内容源，将给定项目的邀请内容递送给用户。

    Selection and delivery of invitational content based on prediction of user intent
    6.
    发明授权
    Selection and delivery of invitational content based on prediction of user intent 有权
    基于用户意图的预测，选择和传送邀请内容

    公开(公告)号：US08640032B2

    公开(公告)日：2014-01-28

    申请号：US12873235

    申请日：2010-08-31

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Jayasurya Vadrevu ,  Omar Abdala

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Jayasurya Vadrevu ,  Omar Abdala

    IPC分类号： G06F3/01 ,  G06F15/16

    CPC分类号： G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0202 ,  G06Q30/0241 ,  G06Q30/0251

    摘要： Systems and methods are provided for delivering invitational content based on a prediction of the intent of a user. In particular, partial action sequences are identified in a journal of events associated with the user. Thereafter, the partial sequences are analyzed and scored based on their degree of proximity to completion. Based on this scoring, a queue of invitational content can then be generated, where the scoring can be used to select and order the invitational content for the user. In some configurations, the information in the journal can be used to determine future time intervals at which sequences will be completed by the user. Consequently, a queue can be adjusted to provide delivery of appropriate invitational content at these future time intervals.

    摘要翻译： 提供了系统和方法，用于基于对用户意图的预测来递送邀请内容。 特别地，在与用户相关联的事件的日志中识别部分动作序列。 此后，基于它们与完成的接近度来分析和评分部分序列。 基于此评分，可以生成邀请内容的队列，其中评分可用于为用户选择和排序邀请内容。 在某些配置中，日志中的信息可用于确定用户将完成序列的将来时间间隔。 因此，可以调整队列以在这些未来的时间间隔提供适当的邀请内容。

    Population segmentation
    7.
    发明授权
    Population segmentation 有权
    人口分割

    公开(公告)号：US08510658B2

    公开(公告)日：2013-08-13

    申请号：US12854303

    申请日：2010-08-11

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

    IPC分类号： G06F3/14

    CPC分类号： G06Q30/02

    摘要： Segments used to select content to be targeted to a user are recursively refined based on continuously derived user characteristics. Based on information gathered from new requests for targeted content and/or user interaction with previously delivered content the user is assigned to one or additional targeted segments. The targeted segments can be used to select content to be delivered to the user based on the user's assignment to the targeted segments. Accordingly, each user is grouped into one or more targeted segments and based on the user's inclusion in those segments, requests for targeted content can be served to the user.

    摘要翻译： 用于选择要定位到用户的内容的细分是基于不断导出的用户特征递归地改进的。 基于从针对性内容的新请求和/或与先前传送的内容的用户交互收集的信息，用户被分配到一个或另外的目标段。 目标片段可用于根据用户对目标片段的分配来选择要传递给用户的内容。 因此，每个用户被分组成一个或多个目标分段，并且基于用户在这些分段中的包含，可以向用户提供对目标内容的请求。

    CONTENT DELIVERY BASED ON TEMPORAL CONSIDERATIONS
    8.
    发明申请
    CONTENT DELIVERY BASED ON TEMPORAL CONSIDERATIONS 审中-公开
    内容交付基于时间考虑

    公开(公告)号：US20120054303A1

    公开(公告)日：2012-03-01

    申请号：US12873260

    申请日：2010-08-31

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Ravikiran Chittari ,  Jayasurya Vadrevu

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Ravikiran Chittari ,  Jayasurya Vadrevu

    IPC分类号： G06F15/16

    CPC分类号： G06Q30/0254 ,  G06Q30/02

    摘要： Invitational content can be served to a user taking into account temporal considerations. By using temporal considerations, such as dayparts having a relationship to the content or the user, the content delivery system can better associate content to users to increase the relevance of the content to the user, to increase the user's interest in the content, and to increase the performance of the content delivery system as judged by the meeting of system objectives.

    摘要翻译： 考虑到时间考虑，可以向用户提供邀请内容。 通过使用诸如具有与内容或用户的关系的时段的时间考虑，内容递送系统可以更好地将内容与用户相关联，以增加内容与用户的相关性，以增加用户对内容的兴趣，以及 根据系统目标的会议判断，提高内容传送系统的性能。

    POPULATION SEGMENTATION
    9.
    发明申请
    POPULATION SEGMENTATION 有权
    人口分类

    公开(公告)号：US20120042253A1

    公开(公告)日：2012-02-16

    申请号：US12854303

    申请日：2010-08-11

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

    IPC分类号： G06F3/01 ,  G06F15/16

    CPC分类号： G06Q30/02

    摘要： Segments used to select content to be targeted to a user are recursively refined based on continuously derived user characteristics. Based on information gathered from new requests for targeted content and/or user interaction with previously delivered content the user is assigned to one or additional candidate segments. The candidate segments can be used to select content to be delivered to the user based on the user's assignment to the targeted segments. Accordingly, each user is grouped into one or more targeted segments and based on the user's inclusion in those segments, requests for targeted content can be served to the user.

    摘要翻译： 用于选择要定位到用户的内容的细分是基于不断导出的用户特征递归地改进的。 基于从针对目标内容的新请求和/或与先前传送的内容的用户交互收集的信息，用户被分配到一个或另外的候选片段。 候选片段可以用于基于用户对目标片段的分配来选择要传递给用户的内容。 因此，每个用户被分组成一个或多个目标分段，并且基于用户在这些分段中的包含，可以向用户提供对目标内容的请求。

    CUSTOMIZABLE POPULATION SEGMENT ASSEMBLY
    10.
    发明申请
    CUSTOMIZABLE POPULATION SEGMENT ASSEMBLY 审中-公开
    可定制的人口分组大会

    公开(公告)号：US20120041792A1

    公开(公告)日：2012-02-16

    申请号：US12854773

    申请日：2010-08-11

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Jayasurya Vadrevu ,  Irfan Mohammed

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Jayasurya Vadrevu ,  Irfan Mohammed

    IPC分类号： G06Q30/00 ,  G06Q10/00

    CPC分类号： G06Q30/0251

    摘要： The presently described technology provides a mechanism for allowing custom targeted segments to be defined by parties outside of a content delivery system. Segments include collections of users grouped together based on common characteristics wherein targeted content is provided to a user based on her assignment to a segment. The present technology allows a content provider, as an example, to define a custom segment, thereby creating a grouping of users suited to receive the content provider's content. In some embodiments, a user interface is provided to the content provider, which includes all available characteristics, and value ranges corresponding to the characteristics. The content provider selects from among the characteristics and values corresponding to the characteristics to create a definition of a custom segment.

    摘要翻译： 目前描述的技术提供了一种用于允许定制的目标片段由内容传递系统之外的各方定义的机制。 分段包括基于共同特征分组在一起的用户的集合，其中基于她对分组的分配来向用户提供目标内容。 作为示例，本技术允许内容提供商定义自定义段，从而创建适合于接收内容提供者内容的用户分组。 在一些实施例中，将用户界面提供给内容提供商，其包括所有可用的特征以及对应于特征的值范围。 内容提供者从与特征相对应的特征和值中选择以创建定制段的定义。