ATM customer marketing system
    9.
    发明授权
    ATM customer marketing system 有权
    ATM客户营销系统

    公开(公告)号:US07295993B1

    公开(公告)日:2007-11-13

    申请号:US10330796

    申请日:2002-12-27

    IPC分类号: G06Q20/00 G07G1/00 G07G1/14

    摘要: A marketing system includes a plurality of automated transaction machines (74, 76, 78, 80, 82, 84, 86). The automated transaction machines operate to carry out financial transactions with associated host computers (90, 94, 100, 104). Marketing presentations are stored on and output from the transaction machines responsive to messages exchanged with a market message server (110) which is connected to the automated transaction machines through a network (108). The connection to the automated transaction machines which provides delivery of the market presentation materials and which causes the output of presentations, is generally independent of the messages associated with authorizing financial transactions. Some described embodiments of the invention enable presenting marketing campaigns to users of the transaction machines. The marketing campaigns may include sequences of presentations that are output on a targeted basis to particular users. Other marketing campaigns may be selectively distributed to groups of machines in the system and output without regard to the identity of the user of the machine. The system also enables analysis of marketing activity and communications with other systems for exporting and importing data and marketing presentations.

    摘要翻译: 营销系统包括多个自动交易机器(74,76,78,80,82,84,86)。 自动交易机器操作以与相关联的主机(90,94,100,40)进行金融交易。 响应于与通过网络(108)连接到自动交易机器的市场消息服务器(110)交换的消息,营销演示被存储在交易机器上并从交易机器输出。 与自动交易机器的连接,其提供市场介绍材料的交付以及导致演示的输出,通常独立于与授权金融交易相关联的消息。 本发明的一些描述的实施例能够向交易机器的用户呈现营销活动。 营销活动可以包括针对特定用户输出的演示序列。 其他营销活动可以选择性地分发到系统中的机器组并输出,而不考虑机器的用户的身份。 该系统还能够分析营销活动和与其他系统的通信,以便导出和导入数据和营销演示。