Advertisement selection
    1.
    发明授权
    Advertisement selection 有权
    广告选择

    公开(公告)号:US08656426B2

    公开(公告)日:2014-02-18

    申请号:US13138984

    申请日:2010-04-12

    IPC分类号: H04N7/10

    摘要: An end-user rendering system including an advertisement database to receive advertisements, and store the advertisements therein, a state database to store information, a decision model optimization module to receive a tree-type decision model and optimize the tree-type decision model based on at least some of the information stored in the state database, an advertisement decision module to evaluate the optimized tree-type decision model and select an advertising campaign, the selected advertising campaign having at least one advertisement, and a rendering module to render the at least one advertisement of the selected advertising campaign. Related apparatus and methods are also described.

    摘要翻译: 包括用于接收广告的广告数据库并在其中存储广告的终端用户呈现系统,用于存储信息的状态数据库,用于接收树型决策模型的决策模型优化模块,并且基于 存储在状态数据库中的至少一些信息,广告决策模块,用于评估优化的树型决策模型并选择广告活动,所选择的广告活动具有至少一个广告,以及呈现模块,用于呈现至少 所选广告活动的一个广告。 还描述了相关装置和方法。

    DETECTING PERIODIC ACTIVITY PATTERNS
    2.
    发明申请
    DETECTING PERIODIC ACTIVITY PATTERNS 有权
    检测定期活动模式

    公开(公告)号:US20120246671A1

    公开(公告)日:2012-09-27

    申请号:US13391535

    申请日:2010-06-15

    IPC分类号: H04N21/442

    CPC分类号: G06Q30/02

    摘要: A method of detecting periodic activity patterns associated with the viewing of audio video content is described. The method includes: recording activity data in an activity log; suppressing the activity log one or more times to suppress non-relevant activity data thereby producing one or more sets of suppressed activity data; passing the one or more sets of suppressed activity data through a signal processing function to convert the one or more sets of suppressed activity data to one or more frequency responses; and analysing the one or more frequency responses to detect the periodic activity patterns. Related apparatus and methods are also described.

    摘要翻译: 描述了检测与观看音频视频内容相关联的周期性活动模式的方法。 该方法包括:将活动数据记录在活动日志中; 抑制活动日志一次或多次以抑制非相关活动数据,从而产生一组或多组抑制活动数据; 通过信号处理功能传递一组或多组抑制活动数据,以将一组或多组被抑制的活动数据转换成一个或多个频率响应; 以及分析一个或多个频率响应以检测周期性活动模式。 还描述了相关装置和方法。

    User presence confidence and media content viewing estimation
    3.
    发明授权
    User presence confidence and media content viewing estimation 有权
    用户存在信心和媒体内容观看估计

    公开(公告)号:US08701134B2

    公开(公告)日:2014-04-15

    申请号:US13259308

    申请日:2010-04-27

    IPC分类号: H04N7/16

    摘要: A content viewing estimation system including a module to receive a time measurement of how long at least part of a content item was rendered by an end-user rendering unit and outputted for display to an audio-visual outputting arrangement during a time window, a module to determine user interaction with the end-user rendering unit and/or the audio-visual outputting arrangement, a module to calculate an average content item duration of a plurality of content items rendered by the end-user rendering unit during the time window, and a module to estimate viewing by the user of the at least part content item such that if user interaction was not determined during the time window then time attributed to the viewing of the at least part content item is set to the minimum of a capping limit, the time measurement, and the average content item duration. Related apparatus and methods are also described.

    摘要翻译: 一种内容观看估计系统,包括:模块,用于接收由终端用户绘制单元呈现内容项目的至少部分多久的时间测量值,并在时间窗口内输出以供视听输出装置显示;模块 确定与终端用户呈现单元和/或视听输出装置的用户交互;模块,用于计算在时间窗口期间终端用户渲染单元呈现的多个内容项的平均内容项持续时间;以及 用于估计用户对所述至少部分内容项目的观看的模块,使得如果在所述时间窗口期间未确定用户交互,则归因于所述至少部分内容项目的观看的时间被设置为限制上限的最小值, 时间测量和平均内容项持续时间。 还描述了相关装置和方法。

    ADVERTISEMENT SELECTION
    4.
    发明申请
    ADVERTISEMENT SELECTION 有权
    广告选择

    公开(公告)号:US20120072282A1

    公开(公告)日:2012-03-22

    申请号:US13138984

    申请日:2010-04-12

    IPC分类号: G06Q30/02

    摘要: An end-user rendering system including an advertisement database to receive advertisements, and store the advertisements therein, a state database to store information, a decision model optimization module to receive a tree-type decision model and optimize the tree-type decision model based on at least some of the information stored in the state database, an advertisement decision module to evaluate the optimized tree-type decision model and select an advertising campaign, the selected advertising campaign having at least one advertisement, and a rendering module to render the at least one advertisement of the selected advertising campaign. Related apparatus and methods are also described.

    摘要翻译: 包括用于接收广告的广告数据库并在其中存储广告的终端用户呈现系统,用于存储信息的状态数据库,用于接收树型决策模型的决策模型优化模块,并且基于 存储在状态数据库中的至少一些信息,广告决策模块,用于评估优化的树型决策模型并选择广告活动,所选择的广告活动具有至少一个广告,以及呈现模块,用于呈现至少 所选广告活动的一个广告。 还描述了相关装置和方法。

    Detecting periodic activity patterns
    5.
    发明授权
    Detecting periodic activity patterns 有权
    检测定期活动模式

    公开(公告)号:US08782682B2

    公开(公告)日:2014-07-15

    申请号:US13391535

    申请日:2010-06-15

    IPC分类号: H04H60/32 G06Q30/02

    CPC分类号: G06Q30/02

    摘要: A method of detecting periodic activity patterns associated with the viewing of audio video content is described. The method includes: recording activity data in an activity log; suppressing the activity log one or more times to suppress non-relevant activity data thereby producing one or more sets of suppressed activity data; passing the one or more sets of suppressed activity data through a signal processing function to convert the one or more sets of suppressed activity data to one or more frequency responses; and analyzing the one or more frequency responses to detect the periodic activity patterns. Related apparatus and methods are also described.

    摘要翻译: 描述了检测与观看音频视频内容相关联的周期性活动模式的方法。 该方法包括:将活动数据记录在活动日志中; 抑制活动日志一次或多次以抑制非相关活动数据,从而产生一组或多组抑制活动数据; 通过信号处理功能传递一组或多组抑制活动数据,以将一组或多组被抑制的活动数据转换成一个或多个频率响应; 以及分析一个或多个频率响应以检测周期性活动模式。 还描述了相关装置和方法。

    USER PRESENCE CONFIDENCE AND MEDIA CONTENT VIEWING ESTIMATION
    6.
    发明申请
    USER PRESENCE CONFIDENCE AND MEDIA CONTENT VIEWING ESTIMATION 有权
    用户存在信心和媒体内容查看估计

    公开(公告)号:US20130061256A1

    公开(公告)日:2013-03-07

    申请号:US13259308

    申请日:2010-04-27

    IPC分类号: H04N21/258

    摘要: A content viewing estimation system including a module to receive a time measurement of how long at least part of a content item was rendered by an end-user rendering unit and outputted for display to an audio-visual outputting arrangement during a time window, a module to determine user interaction with the end-user rendering unit and/or the audio-visual outputting arrangement, a module to calculate an average content item duration of a plurality of content items rendered by the end-user rendering unit during the time window, and a module to estimate viewing by the user of the at least part content item such that if user interaction was not determined during the time window then time attributed to the viewing of the at least part content item is set to the minimum of a capping limit, the time measurement, and the average content item duration. Related apparatus and methods are also described.

    摘要翻译: 一种内容观看估计系统,包括:模块,用于接收由终端用户绘制单元呈现内容项目的至少部分多久的时间测量值,并在时间窗口内输出以供视听输出装置显示;模块 确定与终端用户呈现单元和/或视听输出装置的用户交互;模块,用于计算在时间窗口期间终端用户渲染单元呈现的多个内容项的平均内容项持续时间;以及 用于估计用户对所述至少部分内容项目的观看的模块,使得如果在所述时间窗口期间未确定用户交互,则归因于所述至少部分内容项目的观看的时间被设置为限制上限的最小值, 时间测量和平均内容项持续时间。 还描述了相关装置和方法。