公开(公告)号：US08634520B1

公开(公告)日：2014-01-21

申请号：US13756380

申请日：2013-01-31

Applicant: Marchex, Inc.

Inventor： Amanda Morrison ,  Govind Ramanathan ,  John Busby ,  Ziad Ismail

IPC: H04M3/42 ,  H04L12/26 ,  G06F15/16

CPC classification number: H04M3/436 ,  H04M3/4878 ,  H04M2203/6072

Abstract: A call tracking system and method that uses an automated filtering function to increase accuracy of call tracking. In some embodiments, the system utilizes a spam blocking module, such as a challenge-response test (e.g., a CAPTCHA), a blacklist for callers sharing certain criteria indicative of robo-dialed or spam calls, or other similar spam filter to block unwanted calls from being routed to an advertiser. By using a spam blocking module, the amount of noise in the call tracking system can be reduced and the attribution of calls correspondingly more accurate. In some embodiments, an interactive voice response (IVR) module is utilized to reduce the noise in the system by filtering or blocking unwanted calls. By utilizing an automated filtering function, the disclosed system improves the accuracy of call tracking and allows advertisers to better track the performance of advertising campaigns that they undertake.

Abstract translation: 一种呼叫跟踪系统和方法，其使用自动过滤功能来提高呼叫跟踪的准确性。 在一些实施例中，该系统利用垃圾邮件拦截模块，例如挑战响应测试（例如，CAPTCHA），用于呼叫者共享指示robo-dialed或spam呼叫的某些标准的黑名单或其他类似的垃圾邮件过滤器来阻止不需要的 呼叫被路由到广告客户。 通过使用垃圾邮件拦截模块，可以减少呼叫跟踪系统中的噪声量，并且呼叫的归属相应更准确。 在一些实施例中，利用交互式语音响应（IVR）模块来通过过滤或阻止不需要的呼叫来减少系统中的噪声。 通过利用自动过滤功能，所公开的系统提高了呼叫跟踪的准确性，并允许广告商更好地跟踪他们承担的广告活动的表现。

公开(公告)号：US08671020B1

公开(公告)日：2014-03-11

申请号：US13756441

申请日：2013-01-31

Applicant: Marchex, Inc.

Inventor： Amanda Morrison ,  Ambrose Sterr ,  Govind Ramanathan ,  Matthew Berk ,  Ziad Ismail

IPC: G06Q30/00 ,  H04M15/00

CPC classification number: G06Q30/0255 ,  G06Q30/0241 ,  G06Q30/0251 ,  G06Q30/0271 ,  H04M15/70 ,  H04M15/705 ,  H04M15/725 ,  H04M15/80

Abstract: A call tracking system and method that uses a pooling algorithm to manage a pool of telephone numbers that are utilized in advertisements. The pooling algorithm allows adjustments to be made to the pool in order to achieve a desired degree of call tracking accuracy performed by the system. The pooling algorithm may adjust the pool in terms of size, quality, or other metric, and assign phone numbers so as to meet the desired accuracy requirements. While additional numbers in a pool may increase accuracy, fewer numbers result in lower cost, and a balance may be struck based on the requirements of an advertiser. When a phone number is to be provided for an advertising campaign, the phone number may be selected from the pool randomly, in round-robin fashion, or according to criteria related to expected accuracy.

Abstract translation: 一种呼叫跟踪系统和方法，其使用池算法来管理在广告中使用的电话号码池。 池化算法允许对池进行调整，以便实现由系统执行的期望程度的呼叫跟踪精度。 汇集算法可以根据大小，质量或其他度量来调整池，并分配电话号码以满足期望的精度要求。 虽然池中的附加数字可能会提高准确性，但较少的数字会导致更低的成本，并且可能会根据广告客户的需求而进行平衡。 当要为广告活动提供电话号码时，电话号码可以以循环方式从池中随机选择，或根据与预期准确度相关的准则来选择。