摘要:
A reservation system receives placement inventory data from publishers that define placements that the publishers are offering for reservation. Placement queries that include targeting criteria for advertisements are received from an advertiser. Available placements that satisfy the target query from the placements defined in the placement inventory data are identified as target placements. The advertiser can reserve the placements from the publisher, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system. Discrepancies of reported performance of advertisements in the placements reported by the advertisers and the publishers can be reconciled and attributed to either the advertiser or the publisher.
摘要:
A reservation system receives placement inventory data from publishers that define placements that the publishers are offering for reservation. Placement queries that include targeting criteria for advertisements are received from an advertiser. Available placements that satisfy the target query from the placements defined in the placement inventory data are identified as target placements. The advertiser can reserve the placements from the publisher, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system. Discrepancies of reported performance of advertisements in the placements reported by the advertisers and the publishers can be reconciled and attributed to either the advertiser or the publisher.
摘要:
A reservation system receives placement inventory data from publishers that define placements that the publishers are offering for reservation. Placement queries that include targeting criteria for advertisements are received from an advertiser. Available placements that satisfy the target query from the placements defined in the placement inventory data are identified as target placements. The advertiser can reserve the placements from the publisher, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system. Discrepancies of reported performance of advertisements in the placements reported by the advertisers and the publishers can be reconciled and attributed to either the advertiser or the publisher.
摘要:
A reservation system can identify available placements based on targeting criteria provided by advertisers and placement inventory data provided by publishers. The reservation system can receive reservation data for the available placements from the publishers and provide the reservation data with the available placements to the advertisers. The available placements and can be ranked and presented to the advertisers based on a first precision with which the placement can satisfy the advertiser's targeting criteria. A second precision can be determined for each placement that has enabled targeting rules. In turn, the reservation system can rank and present the placements based on the first and second precisions.
摘要:
A reservation system can identify available placements based on targeting criteria provided by advertisers and placement inventory data provided by publishers. The reservation system can receive reservation data for the available placements from the publishers and provide the reservation data with the available placements to the advertisers. The available placements and can be ranked and presented to the advertisers based on a first precision with which the placement can satisfy the advertiser's targeting criteria. A second precision can be determined for each placement that has enabled targeting rules. In turn, the reservation system can rank and present the placements based on the first and second precisions.
摘要:
Aspects relating to client server interactions using cookies are provided. A computer-implemented method is provided that includes receiving a request from a user for a first advertisement associated with a first advertiser, the request including first cookie data, the first cookie data including a first identifier specified for a first cookie, the first cookie being associated with a first group of advertisers including the first advertiser and a third advertiser, receiving a request from the user for a second advertisement associated with a second advertiser, the request including second cookie data, the second cookie data including a second identifier specified for a second cookie, the second cookie being associated with a second group of advertisers including the second advertiser and where the advertisers of the second group of advertisers are distinct from the advertisers of the first group of advertisers.
摘要:
Techniques for selecting a call completion response from a group of call completion responses based on weights associated with the call completion responses, are provided. A server processes a call invitation for a callee by forwarding the call invitation to each of the callee's endpoints. Each of the callee's endpoints associates a weight to its call completion response it generates to accept or reject the call invitation. The server waits to receive the call completion responses from each of the callee's endpoints or for a predetermined period of time (i.e., a timeout), and uses the weights associated with the received call completion responses to decide which of the received call completion responses to use to complete the call invitation.
摘要:
Providing non-voice capabilities relating to a phone call at a computing device includes receiving a request to begin a telephone call from a first telephone to a second telephone, wherein the requesting is performed using messaging between computing devices connected via a computer network, and wherein the messaging is part of a signaling phase dialog. The signaling phase dialog may be used in providing information associated with the identity of parties of the telephone call. Commencing a call phase dialog between the computing devices may be performed after the telephone call is established over the public switched telephone network. The call phase dialog may allow messages relating to the telephone call to be passed between the computing devices, at least while the telephone call is in progress. The dialogs and messaging may be performed using session initiation protocol (SIP) or another computer communication protocol.
摘要:
Techniques for associating one or more real-time sessions, which are each signaled separately, into one logical conversation without a centralized control, are provided. Some techniques share a conversation identifier that uniquely identifies a logical conversation across the real-time sessions that belong to the logical conversation. The conversation identifier is generated before the first real-time session belonging to the logical conversation is signaled, and distributed to the other participants in the logical conversation via the signaling channel. A called participant can use the conversation identifier for associating the previous real-time sessions belonging to the logical conversation, and for making new invitations for other real-time sessions that are associated with the same logical conversation.
摘要:
Providing non-voice capabilities relating to a phone call at a computing device includes receiving a request to begin a telephone call from a first telephone to a second telephone, wherein the requesting is performed using messaging between computing devices connected via a computer network, and wherein the messaging is part of a signaling phase dialog. The signaling phase dialog may be used in providing information associated with the identity of parties of the telephone call. Commencing a call phase dialog between the computing devices may be performed after the telephone call is established over the public switched telephone network. The call phase dialog may allow messages relating to the telephone call to be passed between the computing devices, at least while the telephone call is in progress. The dialogs and messaging may be performed using session initiation protocol (SIP) or another computer communication protocol.