Placement identification and reservation
    1.
    发明授权
    Placement identification and reservation 有权
    放置识别和预约

    公开(公告)号:US08521598B1

    公开(公告)日:2013-08-27

    申请号:US13620456

    申请日:2012-09-14

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/02 G06Q30/0242

    摘要: A reservation system receives placement inventory data from publishers that define placements that the publishers are offering for reservation. Placement queries that include targeting criteria for advertisements are received from an advertiser. Available placements that satisfy the target query from the placements defined in the placement inventory data are identified as target placements. The advertiser can reserve the placements from the publisher, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system. Discrepancies of reported performance of advertisements in the placements reported by the advertisers and the publishers can be reconciled and attributed to either the advertiser or the publisher.

    摘要翻译: 预订系统从发布商定义发布商提供预定的展示位置的收件人清单数据。 从广告客户收到包含广告定位条件的展示位置查询。 从展示位置广告资源数据中定义的展示位置满足目标查询的可用展示位置被标识为目标展示位置。 广告客户可以从发布商预留展示位置,并在预订期间修改预订。 属于广告主的广告系列的广告可以由广告商直接响应于发布者请求提供给发布者的请求以提供用于预约的广告,或者可以由预订系统或与广告服务器通信的广告服务器提供给发布者 预订系统。 广告客户和发布商报告的刊登位置报告的广告效果差异可以对帐,并归因于广告客户或发布商。

    Placement identification and reservation
    2.
    发明授权
    Placement identification and reservation 有权
    放置识别和预约

    公开(公告)号:US08335721B2

    公开(公告)日:2012-12-18

    申请号:US12243658

    申请日:2008-10-01

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/02 G06Q30/0242

    摘要: A reservation system receives placement inventory data from publishers that define placements that the publishers are offering for reservation. Placement queries that include targeting criteria for advertisements are received from an advertiser. Available placements that satisfy the target query from the placements defined in the placement inventory data are identified as target placements. The advertiser can reserve the placements from the publisher, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system. Discrepancies of reported performance of advertisements in the placements reported by the advertisers and the publishers can be reconciled and attributed to either the advertiser or the publisher.

    摘要翻译: 预订系统从发布商定义发布商提供预定的展示位置的收件人清单数据。 从广告客户收到包含广告定位条件的展示位置查询。 从展示位置广告资源数据中定义的展示位置满足目标查询的可用展示位置被标识为目标展示位置。 广告客户可以从发布商预留展示位置,并在预订期间修改预订。 属于广告主的广告系列的广告可以由广告商直接响应于发布者请求提供给发布者的请求以提供用于预约的广告,或者可以由预订系统或与广告服务器通信的广告服务器提供给发布者 预订系统。 广告客户和发布商报告的刊登位置报告的广告效果差异可以对帐,并归因于广告客户或发布商。

    PLACEMENT IDENTIFICATION AND RESERVATION
    3.
    发明申请
    PLACEMENT IDENTIFICATION AND RESERVATION 有权
    放置标识和预约

    公开(公告)号:US20100082422A1

    公开(公告)日:2010-04-01

    申请号:US12243658

    申请日:2008-10-01

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/02 G06Q30/0242

    摘要: A reservation system receives placement inventory data from publishers that define placements that the publishers are offering for reservation. Placement queries that include targeting criteria for advertisements are received from an advertiser. Available placements that satisfy the target query from the placements defined in the placement inventory data are identified as target placements. The advertiser can reserve the placements from the publisher, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system. Discrepancies of reported performance of advertisements in the placements reported by the advertisers and the publishers can be reconciled and attributed to either the advertiser or the publisher.

    摘要翻译: 预订系统从发布商定义发布商提供预定的展示位置的收件人清单数据。 从广告客户收到包含广告定位条件的展示位置查询。 从展示位置广告资源数据中定义的展示位置满足目标查询的可用展示位置被标识为目标展示位置。 广告客户可以从发布商预留展示位置,并在预订期间修改预订。 属于广告主的广告系列的广告可以由广告商直接响应于发布者请求提供给发布者的请求以提供用于预约的广告,或者可以由预订系统或与广告服务器通信的广告服务器提供给发布者 预订系统。 广告客户和发布商报告的刊登位置报告的广告效果差异可以对帐,并归因于广告客户或发布商。

    Targeting based placement identification
    4.
    发明授权
    Targeting based placement identification 有权
    基于定位的展示位置识别

    公开(公告)号:US08145530B2

    公开(公告)日:2012-03-27

    申请号:US12243757

    申请日:2008-10-01

    IPC分类号: G06Q30/00

    摘要: A reservation system can identify available placements based on targeting criteria provided by advertisers and placement inventory data provided by publishers. The reservation system can receive reservation data for the available placements from the publishers and provide the reservation data with the available placements to the advertisers. The available placements and can be ranked and presented to the advertisers based on a first precision with which the placement can satisfy the advertiser's targeting criteria. A second precision can be determined for each placement that has enabled targeting rules. In turn, the reservation system can rank and present the placements based on the first and second precisions.

    摘要翻译: 预订系统可以根据广告商提供的定位条件和发布商提供的展示位置广告资源数据来确定可用的展示位置。 预订系统可以接收来自发布商的可用展示位置的预订数据,并向广告商提供可用展示位置的预订数据。 可用的展示位置,可以根据展示位置可以满足广告客户的定位条件的第一精度进行排名并向广告客户展示。 可以为已启用定位规则的每个展示位置确定第二个精度。 反过来,预订系统可以基于第一和第二精度对展示位置进行排名和呈现。

    TARGETING BASED PLACEMENT IDENTIFICATION
    5.
    发明申请
    TARGETING BASED PLACEMENT IDENTIFICATION 有权
    基于目标的放置标识

    公开(公告)号:US20100082429A1

    公开(公告)日:2010-04-01

    申请号:US12243757

    申请日:2008-10-01

    IPC分类号: G06Q30/00

    摘要: A reservation system can identify available placements based on targeting criteria provided by advertisers and placement inventory data provided by publishers. The reservation system can receive reservation data for the available placements from the publishers and provide the reservation data with the available placements to the advertisers. The available placements and can be ranked and presented to the advertisers based on a first precision with which the placement can satisfy the advertiser's targeting criteria. A second precision can be determined for each placement that has enabled targeting rules. In turn, the reservation system can rank and present the placements based on the first and second precisions.

    摘要翻译: 预订系统可以根据广告客户提供的定位条件和发布商提供的展示位置广告资源数据来确定可用的展示位置。 预订系统可以接收来自发布商的可用展示位置的预订数据,并向广告商提供可用展示位置的预订数据。 可用的展示位置,可以根据展示位置可以满足广告客户的定位条件的第一精度进行排名并向广告客户展示。 可以为已启用定位规则的每个展示位置确定第二个精度。 反过来,预订系统可以基于第一和第二精度对展示位置进行排名和呈现。

    Enhanced privacy with fewer cookies

    公开(公告)号:US09690901B1

    公开(公告)日:2017-06-27

    申请号:US12328671

    申请日:2008-12-04

    IPC分类号: G06Q30/00 G06F17/00

    摘要: Aspects relating to client server interactions using cookies are provided. A computer-implemented method is provided that includes receiving a request from a user for a first advertisement associated with a first advertiser, the request including first cookie data, the first cookie data including a first identifier specified for a first cookie, the first cookie being associated with a first group of advertisers including the first advertiser and a third advertiser, receiving a request from the user for a second advertisement associated with a second advertiser, the request including second cookie data, the second cookie data including a second identifier specified for a second cookie, the second cookie being associated with a second group of advertisers including the second advertiser and where the advertisers of the second group of advertisers are distinct from the advertisers of the first group of advertisers.

    Endpoint selection for a call completion response
    7.
    发明授权
    Endpoint selection for a call completion response 有权
    呼叫完成响应的端点选择

    公开(公告)号:US08179899B2

    公开(公告)日:2012-05-15

    申请号:US12402460

    申请日:2009-03-11

    IPC分类号: H04L12/28 H04L12/56

    摘要: Techniques for selecting a call completion response from a group of call completion responses based on weights associated with the call completion responses, are provided. A server processes a call invitation for a callee by forwarding the call invitation to each of the callee's endpoints. Each of the callee's endpoints associates a weight to its call completion response it generates to accept or reject the call invitation. The server waits to receive the call completion responses from each of the callee's endpoints or for a predetermined period of time (i.e., a timeout), and uses the weights associated with the received call completion responses to decide which of the received call completion responses to use to complete the call invitation.

    摘要翻译: 提供了用于基于与呼叫完成响应相关联的权重从一组呼叫完成响应中选择呼叫完成响应的技术。 服务器通过将呼叫邀请转发给每个被叫者的端点来处理受理者的呼叫邀请。 被叫者的端点中的每一个将权重与其生成的呼叫完成响应相关联以接受或拒绝呼叫请求。 服务器等待接收来自被叫方端点的呼叫完成响应或预定时间段(即,超时),并且使用与所接收的呼叫完成响应相关联的权重来决定接收到的呼叫完成响应中的哪一个 用来完成通话邀请。

    Associating a telephone call with a dialog based on a computer protocol such as SIP
    8.
    发明申请
    Associating a telephone call with a dialog based on a computer protocol such as SIP 有权
    将电话呼叫与基于诸如SIP的计算机协议的对话相关联

    公开(公告)号:US20070036144A1

    公开(公告)日:2007-02-15

    申请号:US11205762

    申请日:2005-08-15

    IPC分类号: H04L12/66

    摘要: Providing non-voice capabilities relating to a phone call at a computing device includes receiving a request to begin a telephone call from a first telephone to a second telephone, wherein the requesting is performed using messaging between computing devices connected via a computer network, and wherein the messaging is part of a signaling phase dialog. The signaling phase dialog may be used in providing information associated with the identity of parties of the telephone call. Commencing a call phase dialog between the computing devices may be performed after the telephone call is established over the public switched telephone network. The call phase dialog may allow messages relating to the telephone call to be passed between the computing devices, at least while the telephone call is in progress. The dialogs and messaging may be performed using session initiation protocol (SIP) or another computer communication protocol.

    摘要翻译: 在计算设备处提供与电话呼叫相关的非语音能力包括接收从第一电话到第二电话开始电话呼叫的请求,其中使用通过计算机网络连接的计算设备之间的消息传送来执行请求,并且其中 消息传递是信令阶段对话的一部分。 信令阶段对话可用于提供与电话呼叫方的身份相关联的信息。 可以在通过公共交换电话网络建立电话呼叫之后,在计算设备之间开始呼叫阶段对话。 呼叫阶段对话可以允许至少在电话呼叫进行期间在计算设备之间传递与电话呼叫有关的消息。 可以使用会话发起协议(SIP)或另一计算机通信协议来执行对话和消息。

    Multimodal conversation
    9.
    发明申请
    Multimodal conversation 有权
    多式联运

    公开(公告)号:US20070033249A1

    公开(公告)日:2007-02-08

    申请号:US11195342

    申请日:2005-08-02

    IPC分类号: G06F15/16

    摘要: Techniques for associating one or more real-time sessions, which are each signaled separately, into one logical conversation without a centralized control, are provided. Some techniques share a conversation identifier that uniquely identifies a logical conversation across the real-time sessions that belong to the logical conversation. The conversation identifier is generated before the first real-time session belonging to the logical conversation is signaled, and distributed to the other participants in the logical conversation via the signaling channel. A called participant can use the conversation identifier for associating the previous real-time sessions belonging to the logical conversation, and for making new invitations for other real-time sessions that are associated with the same logical conversation.

    摘要翻译: 提供了用于将一个或多个实时会话相关联的技术,其分别被单独地发信号通知给一个逻辑对话而不进行集中控制。 一些技术共享一个会话标识符,用于唯一标识属于逻辑对话的实时会话中的逻辑对话。 会话标识符是在属于逻辑对话的第一实时会话发信号之前产生的,并通过信令信道分发给逻辑对话中的其他参与者。 被叫的参与者可以使用对话标识符来关联属于逻辑对话的先前的实时会话,并且用于对与相同逻辑对话关联的其他实时会话进行新的邀请。

    Associating a telephone call with a dialog based on a computer protocol such as SIP
    10.
    发明授权
    Associating a telephone call with a dialog based on a computer protocol such as SIP 有权
    将电话呼叫与基于诸如SIP的计算机协议的对话相关联

    公开(公告)号:US08155294B2

    公开(公告)日:2012-04-10

    申请号:US11205762

    申请日:2005-08-15

    IPC分类号: H04M3/42

    摘要: Providing non-voice capabilities relating to a phone call at a computing device includes receiving a request to begin a telephone call from a first telephone to a second telephone, wherein the requesting is performed using messaging between computing devices connected via a computer network, and wherein the messaging is part of a signaling phase dialog. The signaling phase dialog may be used in providing information associated with the identity of parties of the telephone call. Commencing a call phase dialog between the computing devices may be performed after the telephone call is established over the public switched telephone network. The call phase dialog may allow messages relating to the telephone call to be passed between the computing devices, at least while the telephone call is in progress. The dialogs and messaging may be performed using session initiation protocol (SIP) or another computer communication protocol.

    摘要翻译: 在计算设备处提供与电话呼叫相关的非语音能力包括接收从第一电话到第二电话开始电话呼叫的请求,其中使用通过计算机网络连接的计算设备之间的消息传送来执行请求,并且其中 消息传递是信令阶段对话的一部分。 信令阶段对话可用于提供与电话呼叫方的身份相关联的信息。 可以在通过公共交换电话网络建立电话呼叫之后,在计算设备之间开始呼叫阶段对话。 呼叫阶段对话可以允许至少在电话呼叫进行期间在计算设备之间传递与电话呼叫有关的消息。 可以使用会话发起协议(SIP)或另一计算机通信协议来执行对话和消息。