公开(公告)号：US08145530B2

公开(公告)日：2012-03-27

申请号：US12243757

申请日：2008-10-01

申请人： Parag Samdadiya ,  Rama Ranganath ,  Robert F. Day ,  Venkata Rama P. Tammana ,  John W. Merrill

发明人： Parag Samdadiya ,  Rama Ranganath ,  Robert F. Day ,  Venkata Rama P. Tammana ,  John W. Merrill

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0251 ,  G06Q30/0255

摘要： A reservation system can identify available placements based on targeting criteria provided by advertisers and placement inventory data provided by publishers. The reservation system can receive reservation data for the available placements from the publishers and provide the reservation data with the available placements to the advertisers. The available placements and can be ranked and presented to the advertisers based on a first precision with which the placement can satisfy the advertiser's targeting criteria. A second precision can be determined for each placement that has enabled targeting rules. In turn, the reservation system can rank and present the placements based on the first and second precisions.

摘要翻译： 预订系统可以根据广告商提供的定位条件和发布商提供的展示位置广告资源数据来确定可用的展示位置。 预订系统可以接收来自发布商的可用展示位置的预订数据，并向广告商提供可用展示位置的预订数据。 可用的展示位置，可以根据展示位置可以满足广告客户的定位条件的第一精度进行排名并向广告客户展示。 可以为已启用定位规则的每个展示位置确定第二个精度。 反过来，预订系统可以基于第一和第二精度对展示位置进行排名和呈现。

公开(公告)号：US20100082429A1

公开(公告)日：2010-04-01

申请号：US12243757

申请日：2008-10-01

申请人： Parag Samdadiya ,  Rama Ranganath ,  Robert F. Day ,  Venkata Rama P. Tammana ,  John W. Merrill

发明人： Parag Samdadiya ,  Rama Ranganath ,  Robert F. Day ,  Venkata Rama P. Tammana ,  John W. Merrill

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0251 ,  G06Q30/0255

摘要： A reservation system can identify available placements based on targeting criteria provided by advertisers and placement inventory data provided by publishers. The reservation system can receive reservation data for the available placements from the publishers and provide the reservation data with the available placements to the advertisers. The available placements and can be ranked and presented to the advertisers based on a first precision with which the placement can satisfy the advertiser's targeting criteria. A second precision can be determined for each placement that has enabled targeting rules. In turn, the reservation system can rank and present the placements based on the first and second precisions.

摘要翻译： 预订系统可以根据广告客户提供的定位条件和发布商提供的展示位置广告资源数据来确定可用的展示位置。 预订系统可以接收来自发布商的可用展示位置的预订数据，并向广告商提供可用展示位置的预订数据。 可用的展示位置，可以根据展示位置可以满足广告客户的定位条件的第一精度进行排名并向广告客户展示。 可以为已启用定位规则的每个展示位置确定第二个精度。 反过来，预订系统可以基于第一和第二精度对展示位置进行排名和呈现。

公开(公告)号：US20100082422A1

公开(公告)日：2010-04-01

申请号：US12243658

申请日：2008-10-01

申请人： Joerg Heilig ,  Parag Samdadiya ,  Rama Ranganath

发明人： Joerg Heilig ,  Parag Samdadiya ,  Rama Ranganath

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0242

摘要： A reservation system receives placement inventory data from publishers that define placements that the publishers are offering for reservation. Placement queries that include targeting criteria for advertisements are received from an advertiser. Available placements that satisfy the target query from the placements defined in the placement inventory data are identified as target placements. The advertiser can reserve the placements from the publisher, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system. Discrepancies of reported performance of advertisements in the placements reported by the advertisers and the publishers can be reconciled and attributed to either the advertiser or the publisher.

摘要翻译： 预订系统从发布商定义发布商提供预定的展示位置的收件人清单数据。 从广告客户收到包含广告定位条件的展示位置查询。 从展示位置广告资源数据中定义的展示位置满足目标查询的可用展示位置被标识为目标展示位置。 广告客户可以从发布商预留展示位置，并在预订期间修改预订。 属于广告主的广告系列的广告可以由广告商直接响应于发布者请求提供给发布者的请求以提供用于预约的广告，或者可以由预订系统或与广告服务器通信的广告服务器提供给发布者 预订系统。 广告客户和发布商报告的刊登位置报告的广告效果差异可以对帐，并归因于广告客户或发布商。

公开(公告)号：US08521598B1

公开(公告)日：2013-08-27

申请号：US13620456

申请日：2012-09-14

申请人： Parag Samdadiya ,  Rama Ranganath ,  Joerg Heilig

发明人： Parag Samdadiya ,  Rama Ranganath ,  Joerg Heilig

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0242

摘要： A reservation system receives placement inventory data from publishers that define placements that the publishers are offering for reservation. Placement queries that include targeting criteria for advertisements are received from an advertiser. Available placements that satisfy the target query from the placements defined in the placement inventory data are identified as target placements. The advertiser can reserve the placements from the publisher, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system. Discrepancies of reported performance of advertisements in the placements reported by the advertisers and the publishers can be reconciled and attributed to either the advertiser or the publisher.

摘要翻译： 预订系统从发布商定义发布商提供预定的展示位置的收件人清单数据。 从广告客户收到包含广告定位条件的展示位置查询。 从展示位置广告资源数据中定义的展示位置满足目标查询的可用展示位置被标识为目标展示位置。 广告客户可以从发布商预留展示位置，并在预订期间修改预订。 属于广告主的广告系列的广告可以由广告商直接响应于发布者请求提供给发布者的请求以提供用于预约的广告，或者可以由预订系统或与广告服务器通信的广告服务器提供给发布者 预订系统。 广告客户和发布商报告的刊登位置报告的广告效果差异可以对帐，并归因于广告客户或发布商。

公开(公告)号：US08335721B2

公开(公告)日：2012-12-18

申请号：US12243658

申请日：2008-10-01

申请人： Parag Samdadiya ,  Rama Ranganath ,  Joerg Heilig

发明人： Parag Samdadiya ,  Rama Ranganath ,  Joerg Heilig

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0242

摘要： A reservation system receives placement inventory data from publishers that define placements that the publishers are offering for reservation. Placement queries that include targeting criteria for advertisements are received from an advertiser. Available placements that satisfy the target query from the placements defined in the placement inventory data are identified as target placements. The advertiser can reserve the placements from the publisher, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system. Discrepancies of reported performance of advertisements in the placements reported by the advertisers and the publishers can be reconciled and attributed to either the advertiser or the publisher.

摘要翻译： 预订系统从发布商定义发布商提供预定的展示位置的收件人清单数据。 从广告客户收到包含广告定位条件的展示位置查询。 从展示位置广告资源数据中定义的展示位置满足目标查询的可用展示位置被标识为目标展示位置。 广告客户可以从发布商预留展示位置，并在预订期间修改预订。 属于广告主的广告系列的广告可以由广告商直接响应于发布者请求提供给发布者的请求以提供用于预约的广告，或者可以由预订系统或与广告服务器通信的广告服务器提供给发布者 预订系统。 广告客户和发布商报告的刊登位置报告的广告效果差异可以对帐，并归因于广告客户或发布商。

公开(公告)号：US20150154632A1

公开(公告)日：2015-06-04

申请号：US11799327

申请日：2007-04-30

申请人： Deepak Jindal ,  Gokul Rajaram ,  Rama Ranganath ,  Fong Shen

发明人： Deepak Jindal ,  Gokul Rajaram ,  Rama Ranganath ,  Fong Shen

IPC分类号： G06Q30/02 ,  G06F15/16

CPC分类号： G06Q30/0246 ,  G06Q30/0277

摘要： Embodiments consistent with the present invention may be used to provide accurate view-through conversion information, even in the absence of impression cookies. A view-through conversion occurs when, first, a user is exposed to an online ad (also known as an impression event), but does not select (e.g., click on) it, but the user later visits the advertiser's Website and a “conversion” occurs within a certain period (e.g., a 30-day period).

摘要翻译： 与本发明一致的实施例可以用于提供准确的透视转换信息，即使没有印象饼干。 当首先，用户暴露于在线广告（也称为展示事件），但不选择（例如，点击）时，会进行浏览型转化，但用户稍后会访问广告客户的网站，并且会显示“ 转换“发生在一定期间内（如30天期间）。

公开(公告)号：US20120303451A1

公开(公告)日：2012-11-29

申请号：US13567833

申请日：2012-08-06

申请人： Brian Axe ,  Rama Ranganath ,  Narayanan Shivakumar

发明人： Brian Axe ,  Rama Ranganath ,  Narayanan Shivakumar

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0254 ,  G06Q30/02 ,  G06Q30/0256

摘要： A content owner partner (e.g., a Website/Web page publisher) can easily block entire broad or narrow categories of ads, and can specify objectionable ad content or targeting. Concepts may be associated with a property and ads related to those concepts may be blocked for the given property. Further, terms may be associated with a property and ads including any of the terms may be blocked for the given property.

摘要翻译： 内容所有者合作伙伴（例如，网站/网页发布商）可以轻松地封锁整个广泛或狭窄的广告类别，并可以指定令人反感的广告内容或定位。 概念可能与某个属性相关联，并且与该概念相关的广告可能会被阻止给定属性。 此外，术语可能与财产相关联，广告包括任何条款可能会被阻止给定的财产。

公开(公告)号：US08290800B2

公开(公告)日：2012-10-16

申请号：US11699745

申请日：2007-01-30

申请人： Ching Law ,  Gokul Rajaram ,  Rama Ranganath

发明人： Ching Law ,  Gokul Rajaram ,  Rama Ranganath

IPC分类号： G06Q10/00

CPC分类号： G06Q30/0201 ,  G06F17/30943 ,  G06Q30/02 ,  G06Q30/0204

摘要： A demographic attribute value of a sink online document (such as Websites or Web pages) may be determined given a set of users who have visited at least one of the source documents and the sink document, by (a) accepting a value(s) of the demographic attribute, each of which values is associated with a source online document (where each of the source online documents has a value for the demographic attribute and has been visited by at least one user of the given set), (b) determining an estimate of the demographic attribute value of each of the users of the given set using the accepted demographic attribute value of each of the source online documents visited by the user, and (c) determining the demographic attribute value of the sink online document using the determined estimate of the demographic attribute value of each of the users of the given set.

摘要翻译： 可以通过以下方式来确定接收器在线文档（诸如网站或网页）的人口统计特性值：通过以下方式确定访问了源文档和汇文件中的至少一个的一组用户：（a） 的人口统计属性，其中每个值与源在线文档相关联（其中每个源在线文档具有人口统计属性的值并且已经被给定集合的至少一个用户访问），（b）确定 使用由用户访问的每个源在线文档的接受的人口统计属性值来估计给定集合的每个用户的人口统计属性值，以及（c）使用 确定给定集合的每个用户的人口统计属性值的估计。

公开(公告)号：US08064736B2

公开(公告)日：2011-11-22

申请号：US12759677

申请日：2010-04-13

申请人： Wesley T. Chan ,  Sumit Agarwal ,  Rama Ranganath

发明人： Wesley T. Chan ,  Sumit Agarwal ,  Rama Ranganath

IPC分类号： G06K9/54 ,  G06F17/30

CPC分类号： G06Q30/0263 ,  G06Q30/02

摘要： A system and method for providing a graphical document are provided. A graphical document is processed to identify one or more ideas associated with the graphical document. The identified ideas may be used to determine concepts to associate with the first electronic document and suggest those concepts for association with the first electronic document for use in a document distribution system that distributes documents based on a price parameter associated with concepts and a performance parameter. A request for a document associated with a concept is received. Responsive to the request, the graphical document is delivered if an association between the one or more ideas and the concept is determined.

摘要翻译： 提供了一种用于提供图形文档的系统和方法。 处理图形文档以识别与图形文档相关联的一个或多个想法。 所识别的想法可以用于确定与第一电子文档相关联的概念，并且提出与第一电子文档相关联的这些概念，以便在基于与概念和性能参数相关联的价格参数分发文档的文档分发系统中使用。 接收到与概念相关联的文档的请求。 响应于该请求，如果确定了一个或多个想法和概念之间的关联，则传递图形文档。

公开(公告)号：US07673253B1

公开(公告)日：2010-03-02

申请号：US10879521

申请日：2004-06-30

申请人： Sumit Agarwal ,  Brian Axe ,  Alex Carobus ,  Shuman Ghosemajumder ,  Gokul Rajaram ,  Rama Ranganath

发明人： Sumit Agarwal ,  Brian Axe ,  Alex Carobus ,  Shuman Ghosemajumder ,  Gokul Rajaram ,  Rama Ranganath

IPC分类号： G06F3/00 ,  G06F3/048

CPC分类号： G06F17/30864 ,  G06F17/30882

摘要： A system indirectly infers concepts associated with a document. The concepts may be indirectly inferred based on information that does not include characteristics of the document, such as the characteristics that include a textual content of the document not associated with links included in the document, a domain of the document, and the document's Uniform Resource Locator (URL). The system may label the inferred concepts as useful to an audience of the document.

摘要翻译： 系统间接推断与文档相关的概念。 可以基于不包括文档特征的信息来间接推断概念，诸如包括与文档中包括的链接无关的文档的文本内容的特征，文档的领域以及文档的统一资源 定位器（URL）。 系统可以将推断的概念标记为对文档的受众有用。