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    Digital television application protocol for interactive television
    7.
    发明授权
    Digital television application protocol for interactive television 有权
    互动电视数字电视应用协议

    公开(公告)号：US07882533B2

    公开(公告)日：2011-02-01

    申请号：US12368005

    申请日：2009-02-09

    申请人： Rachad Alao ,  Alain Delpuch ,  Vincent Dureau ,  Jose Henrard ,  Matthew Huntington ,  Waiman Lam

    发明人： Rachad Alao ,  Alain Delpuch ,  Vincent Dureau ,  Jose Henrard ,  Matthew Huntington ,  Waiman Lam

    IPC分类号： H04N7/173

    CPC分类号： H04N7/16 ,  H04L29/06027 ,  H04L51/04 ,  H04L51/066 ,  H04L65/4092 ,  H04N7/17309 ,  H04N21/2542 ,  H04N21/25875 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/437 ,  H04N21/643 ,  H04N21/64707 ,  H04N21/812 ,  H04N21/84 ,  H04N21/8543 ,  H04N21/8545

    摘要： A common communication language that can address all the applications running in a multitude of set top boxes (STBs) or client devices and application servers. The present invention, DATP protocol encapsulates a Meta language that provides a generic portable communication application programmer interface that requires light processor utilization and is well suited for a typical STB possessing limited processing power. DATP requires relatively few processing cycles compared to typical Internet communication protocols. DATP reduces the overhead of the communication protocol handler at the STB and makes the communication protocol handler common for all STBs applications. The preferred DATP protocol is portable for all STBs since it is written in a native language that interfaces with the underlying operating system of the STB. A SGW (SGW) performs as a DATP server. The SGW translates between DATP messages and standard communication protocols. SGW enables SP clients at STBs utilizing DATP to communicate with service applications using a variety of communication protocols. A content converter is provided to convert standard Web content into content suitable for display on a client-viewing device, e.g., a TV.

    摘要翻译： 一种通用的通信语言，可以解决在多台机顶盒（STB）或客户端设备和应用服务器中运行的所有应用程序。 本发明，DATP协议封装了提供通用便携式通信应用编程器接口的元语言，其需要光处理器利用并且非常适合具有有限处理能力的典型STB。 与典型的互联网通信协议相比，DATP需要相对较少的处理周期。 DATP降低了STB处通信协议处理器的开销，并使通信协议处理器对于所有STB应用程序是公用的。 首选的DATP协议对于所有STB是便携式的，因为它是用与STB的底层操作系统接口的本地语言编写的。 SGW（SGW）作为DATP服务器执行。 SGW在DATP消息和标准通信协议之间进行转换。 SGW使STB的SP客户端能够利用DATP与使用各种通信协议的服务应用程序进行通信。 提供内容转换器以将标准Web内容转换成适合于在客户端观看设备（例如TV）上显示的内容。

    Service platform suite management system
    10.
    发明授权
    Service platform suite management system 有权
    服务平台套件管理系统

    公开(公告)号：US07669212B2

    公开(公告)日：2010-02-23

    申请号：US10061136

    申请日：2002-02-01

    申请人： Rachad Alao ,  Jose Henrard ,  Alain Delpuch ,  Vincent Dureau ,  Vahid Koussari-Amin ,  Adam Benson ,  Nicholas Fishwick ,  Waiman Lam ,  Matthew Huntington

    发明人： Rachad Alao ,  Jose Henrard ,  Alain Delpuch ,  Vincent Dureau ,  Vahid Koussari-Amin ,  Adam Benson ,  Nicholas Fishwick ,  Waiman Lam ,  Matthew Huntington

    IPC分类号： H04N7/025

    CPC分类号： H04N7/17309 ,  G06Q30/0209 ,  G06Q30/0256 ,  G06Q30/0273 ,  G06Q30/0276 ,  H04L29/06027 ,  H04L51/00 ,  H04L51/04 ,  H04L65/4092 ,  H04L67/02 ,  H04L69/329 ,  H04N7/165 ,  H04N21/2343 ,  H04N21/234336 ,  H04N21/2356 ,  H04N21/2542 ,  H04N21/25825 ,  H04N21/25875 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/4312 ,  H04N21/4314 ,  H04N21/4349 ,  H04N21/437 ,  H04N21/4622 ,  H04N21/643 ,  H04N21/64707 ,  H04N21/812 ,  H04N21/84 ,  H04N21/8543 ,  H04N21/8545

    摘要： The present invention provides a method and apparatus for managing the presentation and regulation of E-Commerce, content and service providers access in an interactive television environment comprising interactions between a server, a client, and a service provider. Components are provided for managing and completing a purchase or delivery of an item offered by a service provider. A purchase transaction uses client information comprising partial client information from the client and a list of purchased items. Upon receiving partial information from the client, the server retrieves corresponding additional related information within its database and transmits this retrieved data from the server, along with the list of purchased items to complete the transaction. Business Agents are provided for logging the transaction, creating an electronic receipt, logging patches, logging error events, and viewer logging. The invention further comprises a method for measuring audience behavior and response to particular events or programs and advertisements; and a method for adaptive delivery of advertisements to a client. Advertisements are scheduled according to an agreement and manifested into campaign rules and desired run times. A profile of a viewer that resides on the client device is used as the criteria for selection of a particular advertisement from a broadcast and for polling of audience viewing habits. The present invention further monitors the integrity and connectivity of the interactive television network and service providers.

    摘要翻译： 本发明提供一种用于在包括服务器，客户端和服务提供商之间的交互的交互式电视环境中管理电子商务，内容和服务提供商访问的呈现和调节的方法和装置。 提供组件用于管理和完成由服务提供商提供的项目的购买或交付。 购买交易使用客户信息，包括客户端的部分客户信息和所购商品的列表。 在从客户端接收到部分信息时，服务器在其数据库内检索相应的附加相关信息，并将该检索到的数据与服务器一起发送，以便完成交易。 提供业务代理用于记录事务，创建电子收据，记录修补程序，记录错误事件和查看器记录。 本发明还包括一种用于测量观众行为和对特定事件或节目和广告的响应的方法; 以及用于向客户端自适应地传送广告的方法。 广告根据协议安排，并表现为活动规则和期望的运行时间。 使用驻留在客户端设备上的观众的简档作为从广播中选择特定广告并用于轮询观众观看习惯的标准。 本发明还监视交互式电视网络和服务提供商的完整性和连接性。