DYNAMIC PROGRAM GUIDE INFORMATION
    2.
    发明申请
    DYNAMIC PROGRAM GUIDE INFORMATION 有权
    动态程序指南信息

    公开(公告)号:US20110162008A1

    公开(公告)日:2011-06-30

    申请号:US12647877

    申请日:2009-12-28

    IPC分类号: H04N5/445 H04N7/173

    摘要: A set-top box may receive program guide information from a server. The program guide information may identify a group of programs and specify, for each program, an indicator of set-top boxes tuned to the each program or providing the each program. The set-top box may further provide, to a display and using the received program guide information, a program guide, where the program guide represents each program, in the group of programs, as a shape, and where a size of each shape corresponds to the indicator of set-top boxes tuned to the represented program or providing the represented program. The set-top box may also receive updated program guide information from the server and dynamically increase or decrease at least one shape in the program guide, based on the updated program guide information.

    摘要翻译: 机顶盒可以从服务器接收节目指南信息。 节目指南信息可以标识一组节目,并且针对每个节目指定调谐到每个节目的机顶盒的指示符或提供每个节目。 机顶盒还可以向显示器和使用所接收的节目指南信息提供节目指南,其中节目指南表示每个节目,在节目组中作为形状,并且每个形状的大小对应于 到被调谐到所表示的节目的机顶盒的指示符或提供所表示的节目。 机顶盒还可以从服务器接收更新的节目指南信息,并基于更新的节目指南信息动态地增加或减少节目指南中的至少一个形状。

    ADVERTISEMENTS WITHIN TELEVISION ADVERTISEMENTS
    3.
    发明申请
    ADVERTISEMENTS WITHIN TELEVISION ADVERTISEMENTS 审中-公开
    电视广告中的广告

    公开(公告)号:US20110078023A1

    公开(公告)日:2011-03-31

    申请号:US12570246

    申请日:2009-09-30

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/02 G06Q30/0257

    摘要: One or more devices send, over a network, an advertisement for presentation by a video client, where the advertisement includes a trigger for secondary advertising content that is presented, within a hotspot designated in the primary advertisement, as part of the primary advertisement. The one or more devices receive, via the network, a notification from the video client that a user has selected the trigger and determine, based on the notification, particular secondary advertising content to be presented to the user. The one or more devices send, over the network, instructions to the video client to retrieve the particular secondary advertising content for presentation to the user.

    摘要翻译: 一个或多个设备通过网络发送用于由视频客户端呈现的广告,其中广告包括在主广告中指定的热点内呈现的辅助广告内容的触发,作为主广告的一部分。 一个或多个设备经由网络接收来自视频客户端的用户已经选择了触发的通知,并且基于该通知确定要呈现给用户的特定辅助广告内容。 一个或多个设备通过网络将指令发送到视频客户端以检索特定的辅助广告内容以呈现给用户。