公开(公告)号：US20160300102A1

公开(公告)日：2016-10-13

申请号：US15037675

申请日：2014-11-18

申请人： REALEYES OÜ

发明人： Elnar HAJIYEV ,  Martin SALO

IPC分类号： G06K9/00 ,  H04N7/18

CPC分类号： G06K9/00335 ,  G06K9/00268 ,  G06K9/00302 ,  G06Q10/0639 ,  H04N7/183

摘要： Embodiments of the invention comprise advanced techniques for automated analysis and benchmarking of media based on behavioural data, including emotional state information, collected for a plurality of computer users exposed to that media. According to embodiments, a comparative analysis can be performed relative to other media content, in which case a rapid objective assessment tool can be provided. Alternatively or additionally, the comparative analysis can be relative to the media under test itself, in which case the technique can provide immediate feedback, e.g., on whether the media has had the intended impact on its target audience. Comparative analysis can further assist to identify audience sectors where an impact (positive or negative) is observed.

摘要翻译： 本发明的实施例包括用于基于对暴露于该媒体的多个计算机用户收集的行为数据（包括情绪状态信息）的媒体的自动分析和基准测试的高级技术。 根据实施例，可以相对于其他媒体内容执行比较分析，在这种情况下可以提供快速客观评估工具。 或者或另外，比较分析可以相对于被测介质本身，在这种情况下，该技术可以提供即时反馈，例如媒体是否对其目标受众有预期的影响。 比较分析可以进一步帮助确定观察者受到影响（正或负）的行业。

公开(公告)号：US20230177532A1

公开(公告)日：2023-06-08

申请号：US17906755

申请日：2021-03-29

申请人： Realeyes OÜ

发明人： Elnar HAJIYEV ,  Martin SALO ,  Daniel TAKACS ,  Denes BOROS ,  Antoine CHASSANG

IPC分类号： G06Q30/0201 ,  G06Q30/0242

CPC分类号： G06Q30/0201 ,  G06Q30/0244

摘要： A system and method for rapidly and scalably tracking user presence at a user device. The system determines if a person is at the device, i.e. in a position in which they are capable of interacting with content displayed on the device. The ability to track user presence may be linked with an ability to measure attentiveness. The system operates bymay collecting sensor data during the output of information by the user device and by mapping the sensor data to a presence parameter to obtain presence data indicative of variation of the presence parameter over time. The presence data is synchronised with contextual attribute data to generate an effectiveness data set that links evolution over time of the presence parameter with corresponding contextual attribute data obtained during the output of information.

公开(公告)号：US20170139802A1

公开(公告)日：2017-05-18

申请号：US15322888

申请日：2015-06-30

申请人： REALEYES OÜ

发明人： Elnar HAJIYEV ,  Martin SALO

IPC分类号： G06F11/34 ,  G06F17/30 ,  G06F3/01 ,  H04L29/06 ,  G06F11/30 ,  G06F17/22

摘要： Embodiments of the invention provide a computer-implemented method of collecting computer user behavioural data during an interaction between a computer user and web-based content accessible via a computing device. A behavioural data collection activation script is provided, which may be provided within executable code of a webpage or media player executable on a webpage. The script runs during loading of the webpage or media player or upon execution of a specific operation or action within the webpage or media player. The script triggers activation of a data recording component on the computing device via a browser-based application programming interface (API), and triggers initiation of a behavioural data collection application on the computing device, which receives information from the data recording component as an input.

公开(公告)号：US20220383896A1

公开(公告)日：2022-12-01

申请号：US17774991

申请日：2020-11-10

申请人： Realeyes OÜ

发明人： Elnar HAJIYEV ,  Martin SALO

IPC分类号： G10L25/72 ,  G06V40/20 ,  G10L25/63

摘要： A system for capturing behavioural data in order to influence an interpersonal interaction. In one aspect, the system assists n the training of an entity whose role is to engage in such interpersonal interactions. In this aspect, the collected information may be used to judge performance, and/or adapt or improve approach to future interactions, In another aspect, the system may assist with a live interaction, i.e. to provide feedback in an ongoing conversation. The system comprises a wearable device having (i) a data collection device configured to capture behavioural data during the interpersonal interaction, (ii) a microphone configured to capture audio data during the interpersonal interaction, and (ill) an analysis module arranged to extract emotional state information and content data, and use that extracted data to evaluate an interaction quality metric to obtain an interaction score for the interpersonal interaction.

公开(公告)号：US20170018008A1

公开(公告)日：2017-01-19

申请号：US15123915

申请日：2015-03-05

申请人： REALEYES OÜ

发明人： Elnar HAJIYEV ,  Martin SALO

IPC分类号： G06Q30/02 ,  G06F17/30

摘要： Embodiments of the invention provide analytics in regard to behavioural data for improved computer-resource utilization, more particularly, in connection with a computer-implemented method of using behavioural data collected for a user (and in particular emotional response data obtained from facial images of the user) to generate or otherwise control ad inventory or ad display on the fly.

摘要翻译： 本发明的实施例提供关于用于改进的计算机资源利用的行为数据的分析，更具体地，结合使用针对用户收集的行为数据的计算机实现的方法（并且特别地，从用户的脸部图像获得的情绪响应数据） 用户）生成或以其他方式控制广告资源或广告显示。

公开(公告)号：US20220264183A1

公开(公告)日：2022-08-18

申请号：US17739533

申请日：2022-05-09

申请人： REALEYES OÜ

发明人： Martin SALO ,  Elnar HAJIYEV ,  Attila SCHULC

IPC分类号： H04N21/466 ,  G06N20/00 ,  H04N21/422

摘要： Disclosed herein is a method and system for collecting attentiveness information associated with a user's response to consuming a piece of media content. The attentiveness information is used to create an attentiveness-labelled behavioural data for the user's response. A computer-implemented attentiveness model may be generated by applying machine learning techniques to the a set of attentiveness-labelled behavioural data from multiple users. The system may comprise an annotation tool that facilitates human labelling of the user's response with attentiveness data. The resulting attentiveness model is therefore based on correlations indicative of attentiveness within the attentiveness-labelled behavioural data and/or physiological data that are based on real human cognition rather than a predetermined feature or combination of features.

公开(公告)号：US20210258648A1

公开(公告)日：2021-08-19

申请号：US17308682

申请日：2021-05-05

申请人： REALEYES OÜ

发明人： Martin SALO ,  Elnar HAJIYEV ,  Attila SCHULC

IPC分类号： H04N21/466 ,  G06N20/00 ,  H04N21/422

摘要： Disclosed herein is a method and system for collecting attentiveness information associated with a user's response to consuming a piece of media content. The attentiveness information is used to create an attentiveness-labelled behavioural data for the user's response. A computer-implemented attentiveness model may be generated by applying machine learning techniques to the a set of attentiveness-labelled behavioural data from multiple users. The system may comprise an annotation tool that facilitates human labelling of the user's response with attentiveness data. The resulting attentiveness model is therefore based on correlations indicative of attentiveness within the attentiveness-labelled behavioural data and/or physiological data that are based on real human cognition rather than a predetermined feature or combination of features.

公开(公告)号：US20190090031A1

公开(公告)日：2019-03-21

申请号：US16195050

申请日：2018-11-19

申请人： Realeyes OÜ

发明人： Elnar HAJIYEV ,  Martin SALO

IPC分类号： H04N21/81 ,  H04N21/25 ,  H04N21/258 ,  H04N21/442 ,  H04N21/45 ,  H04N21/422 ,  H04N21/4788 ,  H04N21/466 ,  H04N21/4415 ,  H04N21/4223

摘要： A method of initiating and controlling computer user behavioural data (e.g., emotional state information) collection and processing within the structure of a video ad response provides an analysis of video ad effectiveness as a result of interaction with the computer user. A behavioural data collection and processing module is caused to nut by the execution of a Video Ad Standard Template (VAST) compliant video ad response in a video player. The data collection and processing module may be obtained by calling a resource identifier contained in the video ad response, or by providing an executable application within the served video ad response itself. In more particular methods according to the invention, processing of collected data is managed so as to improve the efficiency of media playback at the client computer and communications with remote servers.

公开(公告)号：US20160316271A1

公开(公告)日：2016-10-27

申请号：US15029983

申请日：2014-10-15

申请人： REALEYES OÜ

发明人： Elnar HAJIYEV ,  Martin SALO

IPC分类号： H04N21/475 ,  H04N21/422 ,  H04N21/442

CPC分类号： H04N21/4758 ,  H04N21/42202 ,  H04N21/42203 ,  H04N21/4223 ,  H04N21/44209 ,  H04N21/44218 ,  H04N21/44245

摘要： Embodiments of the present method comprise activating a data recording component on the computing device to receive information relating to the environment of the computer user and executing a quality check module in the computing device operative to analyse the environment of the computer user. The quality check module performs the steps of: assessing a received signal from the data recording component against a predetermined quality metric to ascertain if an informational content of the received signal meets a predetermined minimum quality to permit computer user behavioural data to be collected therefrom, determining and executing a responsive action where the received signal does not satisfy the quality metric, and initiating a computer user behavioural data collection process to computer user collect behavioural data during the interaction between the computer user and the computing device where the received signal satisfies the quality metric.

摘要翻译： 本方法的实施例包括激活计算设备上的数据记录组件以接收与计算机用户的环境相关的信息，并且执行计算设备中的质量检查模块，其可操作以分析计算机用户的环境。 质量检查模块执行以下步骤：根据预定质量度量来评估来自数据记录组件的接收信号，以确定接收到的信号的信息内容是否满足预定的最小质量，以允许从其收集计算机用户行为数据，确定 以及执行响应动作，其中接收到的信号不满足质量度量，并且在计算机用户和计算设备之间的交互期间启动计算机用户行为数据收集过程以收集行为数据，其中所接收的信号满足质量度量 。

公开(公告)号：US20220321955A1

公开(公告)日：2022-10-06

申请号：US17633687

申请日：2020-08-12

申请人： Realeyes OÜ

发明人： Elnar HAJIYEV ,  Martin SALO

IPC分类号： H04N21/442 ,  H04N21/466 ,  H04N21/658 ,  H04N21/437 ,  H04N21/81

摘要： A system and method for rapidly and scalably tracking attentiveness. The system includes means for collecting relevant data streams from a plurality of client devices while consumers view content, means for analysing the collected data with an AI-driven module that outputs one or more attentiveness metrics indicative of real attention, and means for synchronising the collected data with the attentiveness metrics. The system provides the ability to synchronise attentiveness metrics with other data streams to make accessible the reasons that drive attention. A digital advertising campaign can be optimised using an effectiveness data set that expresses evolution over time of an attentiveness parameter. An effect on the attentiveness parameter caused by an adjustment to a target audience can be predicted and evaluated against a campaign objective, which can be updated for predictions that yield a positive effect.