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    INVENTORY IDENTIFIERS
    2.
    发明申请
    INVENTORY IDENTIFIERS 审中-公开
    库存识别员

    公开(公告)号：US20100094708A1

    公开(公告)日：2010-04-15

    申请号：US12252325

    申请日：2008-10-15

    申请人： Venkatesh B. Natrajan ,  Margaret Shih ,  David Chaiken ,  Dirk Reinshagen ,  Matt Plummer ,  Steven Hartman ,  Scott Shifflett ,  Raymie Stata

    发明人： Venkatesh B. Natrajan ,  Margaret Shih ,  David Chaiken ,  Dirk Reinshagen ,  Matt Plummer ,  Steven Hartman ,  Scott Shifflett ,  Raymie Stata

    IPC分类号： G06Q30/00 ,  G06F7/06 ,  G06F17/30

    CPC分类号： G06Q10/087 ,  G06Q30/0257 ,  G06Q30/0277

    摘要： A system for defining objects within a database is disclosed. The system includes an inventory identification application that generates an inventory identifier. The inventory identifier being a reference saved to the database that specifies characteristics of data within an inventory unit. A publisher using the inventory identifier application defines the specific characteristics and the inventory identifier application generates code. The publishers use the generated code within a website to recall the inventory identifier that is saved in the database. The system also includes a server system that receives a request to recall the inventory identifier. The request is the result of execution of the generated code when the website is accessed by a user. The request is fulfilled by accessing the inventory identifier at the database and matching data within the inventory unit based on the stored characteristics within the inventory identifier.

    摘要翻译： 公开了一种用于定义数据库内的对象的系统。 该系统包括产生库存标识符的库存识别应用程序。 库存标识符是保存到数据库的参考，用于指定清单单元内的数据的特征。 使用清单标识符应用程序的发布者定义特定特征，并且库存标识符应用程序生成代码。 发布商使用网站中生成的代码来调用保存在数据库中的库存标识符。 该系统还包括服务器系统，其接收召回库存标识符的请求。 该请求是当用户访问网站时执行生成的代码的结果。 通过访问数据库中的库存标识符和库存单元内的库存标识符中存储的特性来匹配数据来满足请求。

    COMMON TAG FORMAT FOR AD SERVING AND INFORMATION TRACKING IN INTERNET ADVERTISING
    3.
    发明申请
    COMMON TAG FORMAT FOR AD SERVING AND INFORMATION TRACKING IN INTERNET ADVERTISING 审中-公开
    互联网广告中的广告服务和信息跟踪的通用标签格式

    公开(公告)号：US20100100415A1

    公开(公告)日：2010-04-22

    申请号：US12253420

    申请日：2008-10-17

    申请人： Matt Plummer ,  Steven Hartman ,  Scott Shifflett ,  Margaret Shih ,  Linda S. Lee

    发明人： Matt Plummer ,  Steven Hartman ,  Scott Shifflett ,  Margaret Shih ,  Linda S. Lee

    IPC分类号： G06Q30/00 ,  G06Q10/00

    CPC分类号： G06Q30/0242 ,  G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0251

    摘要： Systems, methods, and computer programs for implementing a common tag format in an Internet advertising and tracking system are provided. In one embodiment, the system includes an ad delivery system, a beacon system, and a management system. The ad delivery system serves ads to a browser visiting a publisher's web page. The beacon system collects usage data on the publisher's web site. The management system receives a service request, checks the request type of the service request, and then forwards the request to the ad delivery system, or to the beacon system, or to both, according to the request type. The service request is originated by a common tag embedded in the publisher's web page when loaded by a browser. The same common tag format is used for ad and tracking requests, thereby simplifying the management of the publisher's website and simplifying the migration process to change from just tracking a website to serving ads, merely by changing a parameter in the tag embedded in the publisher's page.

    摘要翻译： 提供了用于在因特网广告和跟踪系统中实现公共标签格式的系统，方法和计算机程序。 在一个实施例中，系统包括广告传送系统，信标系统和管理系统。 广告投放系统会向访问发布商网页的浏览器投放广告。 信标系统收集发布商网站上的使用数据。 管理系统接收服务请求，检查服务请求的请求类型，然后根据请求类型将请求转发给广告传送系统，或信标系统，或两者。 服务请求由浏览器加载时嵌入发布商网页中的公共标签发起。 相同的通用标签格式用于广告和跟踪请求，从而简化了发布商网站的管理，并简化了仅将跟踪网站更改为投放广告的迁移流程，只需更改嵌入在发布商页面中的代码中的参数即可 。

    RATE CARD YIELD MANAGEMENT
    4.
    发明申请
    RATE CARD YIELD MANAGEMENT 审中-公开
    税率管理

    公开(公告)号：US20100131360A1

    公开(公告)日：2010-05-27

    申请号：US12275654

    申请日：2008-11-21

    申请人： Scott Shifflett ,  Steven Hartman ,  Matthew Plummer ,  Kara Perry ,  Tom Furukawa ,  Jacqueline Bleth

    发明人： Scott Shifflett ,  Steven Hartman ,  Matthew Plummer ,  Kara Perry ,  Tom Furukawa ,  Jacqueline Bleth

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q10/087 ,  G06Q30/0249

    摘要： A system and method are disclosed for allowing networks and publishers to manage the rates of their inventory to optimize their yield. The yield is determined based on a set of rates which may be stored in a rate card. The rates may be established based on targeting attributes. A publisher may adjust its rates on the rate card by selecting a particular attribute and/or rate and modifying the rate by an amount or percentage. The publisher may download its rate card and then upload a modified rate card that includes the adjusted rates.

    摘要翻译： 公开了一种系统和方法，用于允许网络和发布者管理其库存率以优化其收益。 收益率是基于可以存储在价目表中的一组汇率来确定的。 费率可以基于定位属性建立。 出版商可以通过选择特定的属性和/或速率来调整其价目表上的费率，并通过一个数量或百分比来修改费率。 发行商可以下载其价目表，然后上传修改的价目表，其中包括调整后的费率。

    SYSTEM AND METHOD FOR UTILIZING NON-COMPETE ADVERTISEMENT TAGS IN AN ADVERTISEMENT SERVING SYSTEM
    5.
    发明申请
    SYSTEM AND METHOD FOR UTILIZING NON-COMPETE ADVERTISEMENT TAGS IN AN ADVERTISEMENT SERVING SYSTEM 审中-公开
    在广告服务系统中利用非竞争广告标签的系统和方法

    公开(公告)号：US20100121691A1

    公开(公告)日：2010-05-13

    申请号：US12268518

    申请日：2008-11-11

    申请人： Scott Shifflett ,  Steven Hartman ,  Matthew Plummer ,  Margaret Shih

    发明人： Scott Shifflett ,  Steven Hartman ,  Matthew Plummer ,  Margaret Shih

    IPC分类号： G06Q30/00 ,  G06Q90/00

    CPC分类号： G06Q30/0241 ,  G06Q30/02

    摘要： Generally, embodiments of the present invention provides for methods, systems and computer program products for utilizing non-compete advertisement tags in an advertisement serving system. The method according to one embodiment of the present invention comprises identifying one or more web pages that contain a first advertisement tag and selecting a given web page from the one or more web pages. A second inactive advertisement tag is then inserted into the web page, which requests an advertisement for the web page that is subsequently ignored. The method further comprises monitoring a number of impressions the web page receives using the second advertisement tag in order to determine a traffic forecast. The method further comprises setting the second advertisement tag to an active status, causing the first advertisement tag from the web page to be removed and an advertisement to be returned in response to the request by the second advertisement tag.

    摘要翻译： 通常，本发明的实施例提供了用于在广告服务系统中利用非竞争广告标签的方法，系统和计算机程序产品。 根据本发明的一个实施例的方法包括识别包含第一广告标签的一个或多个网页，并从一个或多个网页中选择给定的网页。 然后将第二不活动广告标签插入到网页中，该网页请求随后被忽略的网页的广告。 该方法还包括使用第二广告标签来监视网页接收的展示次数以便确定业务量预测。 所述方法还包括将所述第二广告标签设置为活动状态，使得所述网页中的所述第一广告标签被移除，并且响应于所述第二广告标签的请求而返回广告。