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公开(公告)号：US20230029381A1
公开(公告)日：2023-01-26
申请号：US17856819
申请日：2022-07-01
发明人： Jake Dailey , Furqan Hanif , Diane Morovati Lopez , Jose Mortensen , Chris Nicotra , Christine Pierce , Matthew Vanlandeghem
IPC分类号： H04N21/258 , H04N21/81 , H04N21/2543 , H04N21/266 , H04N21/235 , G06F16/22 , G06F16/13 , G06F3/06
摘要： Methods, apparatus, systems and articles of manufacture are disclosed to generate measures of unique audiences for Internet-based media. An example apparatus disclosed herein includes at least one memory, instructions, and at least one processor. The processor to execute the instructions to: receive first HyperLogLog (HLL) data from a first server of a first database proprietor and second HyperLogLog (HLL) data from a second server of a second database proprietor, the first HLL data including obfuscated first user impression data and the second HLL data including obfuscated second user impression data; generate union HLL data based on the first HLL data from the first database proprietor and the second HLL data from the second database proprietor by performing a union of data sets of the obfuscated first user impression data represented in the first HLL data and the obfuscated second user impression data represented in the second HLL data; and determine a total number of deduplicated unique audience members based on the union HLL data generated by the vector analyzer.
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公开(公告)号：US20230336803A1
公开(公告)日：2023-10-19
申请号：US18339327
申请日：2023-06-22
发明人： Jake Dailey , Furqan Hanif , Diane Morovati Lopez , Jose Mortensen , Chris Nicotra , Christine Pierce , Matthew Vanlandeghem
IPC分类号： H04N21/258 , H04N21/81 , H04N21/2543 , H04N21/266 , H04N21/235 , G06F16/22 , G06F16/13 , G06F3/06
CPC分类号： H04N21/25866 , H04N21/812 , H04N21/25435 , H04N21/26613 , H04N21/2351 , G06F16/2255 , G06F16/137 , G06F3/0641
摘要： An example apparatus disclosed herein includes at least one memory, instructions, and at least one processor to execute the instructions to: receive first HyperLogLog (HLL) data from a first server of a first database proprietor and second HyperLogLog (HLL) data from a second server of a second database proprietor, the first HLL data including obfuscated first user impression data and the second HLL data including obfuscated second user impression data; generate union HLL data based on the first HLL data from the first database proprietor and the second HLL data from the second database proprietor by performing a union of data sets of the obfuscated first user impression data represented in the first HLL data and the obfuscated second user impression data represented in the second HLL data; and determine a total number of deduplicated unique audience members based on the union HLL data generated by the vector analyzer.
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公开(公告)号：US11729447B2
公开(公告)日：2023-08-15
申请号：US17856819
申请日：2022-07-01
发明人： Jake Dailey , Furqan Hanif , Diane Morovati Lopez , Jose Mortensen , Chris Nicotra , Christine Pierce , Matthew Vanlandeghem
IPC分类号： H04N21/258 , H04N21/266 , H04N21/81 , H04N21/2543 , H04N21/235 , G06F16/22 , G06F16/13 , G06F3/06
CPC分类号： H04N21/25866 , G06F3/0641 , G06F16/137 , G06F16/2255 , H04N21/2351 , H04N21/25435 , H04N21/26613 , H04N21/812
摘要： Methods, apparatus, systems and articles of manufacture are disclosed to generate measures of unique audiences for Internet-based media. An example apparatus disclosed herein includes at least one memory, instructions, and at least one processor. The processor to execute the instructions to: receive first HyperLogLog (HLL) data from a first server of a first database proprietor and second HyperLogLog (HLL) data from a second server of a second database proprietor, the first HLL data including obfuscated first user impression data and the second HLL data including obfuscated second user impression data; generate union HLL data based on the first HLL data from the first database proprietor and the second HLL data from the second database proprietor by performing a union of data sets of the obfuscated first user impression data represented in the first HLL data and the obfuscated second user impression data represented in the second HLL data; and determine a total number of deduplicated unique audience members based on the union HLL data generated by the vector analyzer.
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4.发明申请公开(公告)号：US20220329902A1
公开(公告)日：2022-10-13
申请号：US17717017
申请日：2022-04-08
发明人： Kelly Marie Dixon , Katherine Terfler Williams , Frank Fasinski , Emma Youmans Handzo , Khaldoon Abu-Hakmeh , Emily Neuhoff , Furqan Hanif , Edward Murphy , Jennifer Carton , Molly Poppie , Jonathan Ouegnin , Miranda Riggs , Andy Golub , Allysha Kochenour
IPC分类号： H04N21/442
摘要： Methods, apparatus, systems, and articles of manufacture are disclosed to determine digital audience reach across multiple platforms. An example apparatus includes audience data receiver circuitry to obtain first audience data from a first media platform; and processor circuitry to perform at least one of the first operations, the second operations, or the third operations to instantiate: activity analyzer circuitry to determine media activities in the first audience data; adjustment analyzer circuitry to: apply at least one adjustment factor to the first audience data based on a source of the audience data; apply a coverage factor adjustment to the first audience data; and output the adjusted first audience data as a deduplicated audience for the first media platform.
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公开(公告)号：US12096058B2
公开(公告)日：2024-09-17
申请号：US18339327
申请日：2023-06-22
发明人： Jake Dailey , Furqan Hanif , Diane Morovati Lopez , Jose Mortensen , Chris Nicotra , Christine Pierce , Matthew Vanlandeghem
IPC分类号： H04N21/258 , G06F3/06 , G06F16/13 , G06F16/22 , H04N21/235 , H04N21/2543 , H04N21/266 , H04N21/81
CPC分类号： H04N21/25866 , G06F3/0641 , G06F16/137 , G06F16/2255 , H04N21/2351 , H04N21/25435 , H04N21/26613 , H04N21/812
摘要： An example apparatus disclosed herein includes at least one memory, instructions, and at least one processor to execute the instructions to: receive first HyperLogLog (HLL) data from a first server of a first database proprietor and second HyperLogLog (HLL) data from a second server of a second database proprietor, the first HLL data including obfuscated first user impression data and the second HLL data including obfuscated second user impression data; generate union HLL data based on the first HLL data from the first database proprietor and the second HLL data from the second database proprietor by performing a union of data sets of the obfuscated first user impression data represented in the first HLL data and the obfuscated second user impression data represented in the second HLL data; and determine a total number of deduplicated unique audience members based on the union HLL data generated by the vector analyzer.
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公开(公告)号：US11381859B1
公开(公告)日：2022-07-05
申请号：US17337135
申请日：2021-06-02
发明人： Jake Dailey , Furqan Hanif , Diane Morovati Lopez , Jose Mortensen , Chris Nicotra , Christine Pierce , Matthew Vanlandeghem
IPC分类号： H04N21/258 , H04N21/266 , H04N21/254 , H04N21/2543 , H04N21/235 , G06F3/06 , G06F16/13 , G06F16/22 , H04N21/81
摘要： Methods, apparatus, systems and articles of manufacture are disclosed to generate measures of unique audiences for Internet-based media. An example apparatus disclosed herein includes at least one memory, instructions, and at least one processor. The processor to execute the instructions to: receive first HyperLogLog (HLL) data from a first server of a first database proprietor and second HyperLogLog (HLL) data from a second server of a second database proprietor, the first HLL data including obfuscated first user impression data and the second HLL data including obfuscated second user impression data; generate union HLL data based on the first HLL data from the first database proprietor and the second HLL data from the second database proprietor by performing a union of data sets of the obfuscated first user impression data represented in the first HLL data and the obfuscated second user impression data represented in the second HLL data; and determine a total number of deduplicated unique audience members based on the union HLL data generated by the vector analyzer.
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公开(公告)号：US11039190B1
公开(公告)日：2021-06-15
申请号：US16520100
申请日：2019-07-23
发明人： Jake Dailey , Furqan Hanif , Diane Morovati Lopez , Jose Mortensen , Chris Nicotra , Christine Pierce , Matthew Vanlandeghem
IPC分类号： H04N21/258 , H04N21/266 , G06F16/10 , G06F16/22 , H04N21/81 , H04N21/2543 , H04N21/235 , G06F16/13 , G06F3/06
摘要： Methods, apparatus, systems and articles of manufacture are disclosed to generate measures of unique audiences for Internet-based media. An example method disclosed herein includes a salt generator to generate a shared salt at a first database proprietor, a database proprietor interface to the shared salt to a second database proprietor, a Hyperloglog (HLL) generator to generate a first hash vector at the first database proprietor based on the shared salt and first user impression data associated with media, the first hash vector to obfuscate first personally identifiable information of first subscribers of the first database proprietor and an AME interface to send the first hash vector to a database containing a second hash vector, the second hash vector generated by the second database proprietor using second user impression data and the shared salt, the second hash vector to obfuscate second personally identifiable information of second subscribers of the second database proprietor, the first hash vector and the second hash vector to enable a third party to a deduplicate audience size corresponding to the first user impression data and the second user impression data.
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