METHODS AND APPARATUS TO DETERMINE RATINGS INFORMATION FOR ONLINE MEDIA PRESENTATIONS

    公开(公告)号:US20200226626A1

    公开(公告)日:2020-07-16

    申请号:US16829857

    申请日:2020-03-25

    Abstract: Methods and apparatus to determine ratings information for online media presentations are disclosed. An example system includes a beacon server and an impression monitor server. The beacon server is to send pingback instructions to a client device. The pingback instructions cause the client device to transmit first pingback messages to the impression monitor server at intervals designated by the pingback instructions and in response to a presentation of media via the client device. The pingback instructions further cause the client device to transmit a second pingback message to the impression monitor server in response to a skip request associated with the presentation of the media via the client device. The impression monitor server is to log impressions corresponding to the first pingback messages and the second pingback message. The impression monitor server is also to determine a duration impression for the media based on the logged impressions.

    ON-SITE MEASUREMENT OF OVER THE TOP MEDIA
    10.
    发明申请
    ON-SITE MEASUREMENT OF OVER THE TOP MEDIA 有权
    顶级媒体的现场测量

    公开(公告)号:US20170064411A1

    公开(公告)日:2017-03-02

    申请号:US15151182

    申请日:2016-05-10

    Abstract: Methods and apparatus for over the top (OTT) media measurement are disclosed herein. Example methods include comparing, with an on-site meter in communication with an OTT service provider server, household data maintained by the OTT service provider server with anonymized panelist data provided by an audience measurement entity to identify a first person predicted to be included in a first household according to the anonymized panelist data but not included in the first household according to the household data, accessing media impressions collected by the OTT service provider server and corresponding to media accessed with a first OTT device associated with the first household, and crediting, with the on-site meter, usage of the first OTT device associated with access of the media to the first person based on the media impressions and demographic data obtained from the anonymized panelist data and attributed to the first person.

    Abstract translation: 本文公开了用于顶部(OTT)介质测量的方法和装置。 示例性方法包括将与OTT服务提供商服务器通信的现场仪表与由OTT服务提供商服务器维护的家庭数据进行比较,所述家庭数据由观众测量实体提供的匿名小组成员数据,以识别预测包含在 第一家庭根据匿名的小组成员数据,但是根据家庭数据不包括在第一家庭中,访问由OTT服务提供商服务器收集的媒体印象,并且对应于与第一家庭相关联的第一OTT设备访问的媒体, 使用现场仪表,根据从匿名小组成员数据获得并归因于第一人的媒体印象和人口统计数据,将与第一人员接触媒体相关联的第一OTT设备的使用。

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