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公开(公告)号：US20160055529A1
公开(公告)日：2016-02-25
申请号：US14921304
申请日：2015-10-23
发明人： Anand N. Sankaran , Amitkumar Singh , Nishanth Madichetti , Jubish C. Parambath , Anil K. Guntupalli , Lisa A. Caputo , Govinda R. Yenda
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0255 , H04N5/44543 , H04N7/17318 , H04N21/23109 , H04N21/251 , H04N21/25891 , H04N21/44222 , H04N21/4532 , H04N21/4667 , H04N21/4668 , H04N21/47214 , H04N21/482 , H04N21/4828 , H04N21/6582 , H04N21/812 , H04N21/8405
摘要： A method, performed by a computer device, may include obtaining a viewing history, associated with a customer, from a set-top box associated with the customer, wherein the viewing history relates a particular television channel to a duration time associated with the particular television channel. The method may further include determining a keyword, associated with the customer, based on the obtained viewing history; calculating a keyword score for the keyword based on the obtained viewing history; selecting an advertisement, associated with the keyword, based on the calculated keyword score; and providing the selected advertisement to the set-top box associated with the customer, based on selecting the advertisement.
摘要翻译： 由计算机设备执行的方法可以包括从与客户相关联的机顶盒获得与客户相关联的观看历史，其中观看历史将特定电视频道与特定电视机相关联的持续时间 渠道。 该方法还可以包括基于获得的观看历史来确定与客户相关联的关键字; 基于获得的观看历史来计算关键字的关键词分数; 基于所计算的关键词得分来选择与所述关键词相关联的广告; 以及基于选择所述广告，将所选择的广告提供给与所述客户相关联的机顶盒。
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公开(公告)号：US09639856B2
公开(公告)日：2017-05-02
申请号：US14921304
申请日：2015-10-23
发明人： Anand N. Sankaran , Amitkumar Singh , Nishanth Madichetti , Jubish C. Parambath , Anil K. Guntupalli , Lisa A. Caputo , Govinda R. Yenda
IPC分类号： H04N7/10 , H04N7/025 , G06F3/00 , G06F13/00 , H04N5/445 , G06Q30/02 , H04N21/442 , H04N21/45 , H04N21/472 , H04N21/482 , H04N7/173 , H04N21/81 , H04N21/258 , H04N21/466 , H04N21/231 , H04N21/25 , H04N21/658 , H04N21/8405
CPC分类号： G06Q30/0255 , H04N5/44543 , H04N7/17318 , H04N21/23109 , H04N21/251 , H04N21/25891 , H04N21/44222 , H04N21/4532 , H04N21/4667 , H04N21/4668 , H04N21/47214 , H04N21/482 , H04N21/4828 , H04N21/6582 , H04N21/812 , H04N21/8405
摘要： A method, performed by a computer device, may include obtaining a viewing history, associated with a customer, from a set-top box associated with the customer, wherein the viewing history relates a particular television channel to a duration time associated with the particular television channel. The method may further include determining a keyword, associated with the customer, based on the obtained viewing history; calculating a keyword score for the keyword based on the obtained viewing history; selecting an advertisement, associated with the keyword, based on the calculated keyword score; and providing the selected advertisement to the set-top box associated with the customer, based on selecting the advertisement.
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