公开(公告)号：US20190245635A1

公开(公告)日：2019-08-08

申请号：US16320552

申请日：2017-07-27

申请人： Verto Analytics Oy

发明人： Hannu VERKASALO ,  Timo SMURA ,  Matti AKSELA

IPC分类号： H04H60/31 ,  H04H60/33 ,  H04H60/37 ,  H04H60/46 ,  H04H60/51 ,  H04H60/66 ,  H04L29/08 ,  H04M15/00 ,  H04N21/442

CPC分类号： H04H60/31 ,  G06Q30/0203 ,  H04H60/33 ,  H04H60/37 ,  H04H60/375 ,  H04H60/46 ,  H04H60/51 ,  H04H60/58 ,  H04H60/59 ,  H04H60/66 ,  H04H2201/37 ,  H04L67/22 ,  H04M15/00 ,  H04M15/04 ,  H04M15/58 ,  H04N7/173 ,  H04N21/42203 ,  H04N21/44204 ,  H04N21/6125

摘要： Electronic arrangement for single-source cross-platform media measurements, comprising a communication interface arranged to receive observation data having regard to and at least partly determined at a plurality of electronic, preferably personal, devices of a number of users, at least one user of said number being associated with multiple devices of said plurality, said multiple devices belonging to mutually different technological platforms including online platforms for providing media exposure and the multiple devices comprising a usage meter to observe selected events indicative of device usage comprising media exposure, wherein the usage meter of at least one of the multiple devices being further arranged to observe user exposure to media on one or more external offline media distribution platforms, and at least one of the multiple devices being arranged to transmit observation data comprising indications of the observations towards the arrangement, at least one electronic database arranged to store the received observation data and user profile data linking the users with associated electronic devices, and an analyzer functionally connected to said database and arranged to operate on the data therein to determine at least one data file indicative of user-level media exposure metrics incorporating metrics describing the at least one user's behavior including media exposure on multiple platforms, said platforms comprising one or more offline platforms, and multi-platform usage sessions involving two or more simultaneously or sequentially utilized platforms. Related electronic device and methods are presented.

公开(公告)号：US20190236625A1

公开(公告)日：2019-08-01

申请号：US16320530

申请日：2017-07-27

申请人： Verto Analytics Oy

发明人： Hannu VERKASALO ,  Timo SMURA ,  Matti AKSELA

IPC分类号： G06Q30/02 ,  H04L29/08 ,  G06F16/23 ,  G06F16/28

CPC分类号： G06Q30/0204 ,  G06F16/00 ,  G06F16/2365 ,  G06F16/285 ,  G06Q30/0201 ,  G06Q30/0203 ,  H04L67/22 ,  H04L67/306

摘要： A method (400) for enhancing data integrity in connection with a digital panel study to be performed by an electronic arrangement preferably comprising one or more servers, wherein the method comprises obtaining data (406) having regard to a plurality of panelists, wherein one or more data points associated with each panelist characterize demographic profile, device ownership, device-level behavioral profile and/or occurrences of events or traffic involving one or more electronic devices associated with the panelist, and where there is more and less complete data associated with different panelists in terms of data points, for a certain panelist of said plurality missing a data point, determining (413), based on the obtained data, a number of other panelists that originally have corresponding data point assigned and are otherwise similar to the certain panelist in terms of a number of other data points according to a selected criterion, preferably requiring similar data point values, and completing the missing data point of the certain panelist, or modeling a virtual panelist having data points assigned similar to the other data points and a further data point, based on data of the corresponding data point of one or more of the determined other panelists. An arrangement for executing the method is presented.