公开(公告)号：US20150220814A1

公开(公告)日：2015-08-06

申请号：US14173970

申请日：2014-02-06

申请人： Verto Analytics Oy

发明人： Hannu VERKASALO ,  Subhradeep KAYAL ,  Matias KONTTURI ,  Eric MALMI

IPC分类号： G06K9/62 ,  G06K9/78 ,  G06K9/20 ,  G06Q20/32

CPC分类号： G06Q20/322 ,  G06K9/00671 ,  G06K9/00771 ,  G06Q20/3255 ,  G06Q30/0201 ,  G06Q30/0241 ,  G06Q30/0242

摘要： Electronic system for obtaining data, via one or more digital devices, on user behavior, digital transactions, and exposure relative to digital content and services, or external exposure and associated events between the user and the environment via sensors attached to digital devices, the system being configured to collect data reflecting the content and objects that the user at least potentially perceives as rendered on one or more digital screens attached to smart devices, reconstruct the at least potentially perceived visual landscape based on the collected data, and determine the target and/or level of user attention in view of the reconstruction and associated exposure events detected therein, and to apply locally stored information about rules or fingerprints in the digital object recognition process involving the collected data and validation of the type or identity of user actions, digital content, or external objects, as reflected by the reconstruction recapturing the visual landscape.

摘要翻译： 电子系统，用于通过一个或多个数字设备获得关于用户行为，数字交易和相对于数字内容和服务的曝光的数据，或者通过附接到数字设备的传感器在用户和环境之间的外部曝光和相关事件，系统 被配置为收集反映用户至少潜在感知为在连接到智能设备的一个或多个数字屏幕上呈现的内容和对象的数据，基于所收集的数据重建至少潜在感知的视觉景观，并且确定目标和/ 鉴于其中检测到的重建和相关的曝光事件，以及将涉及规则或指纹的本地存储的信息应用于涉及所收集的数据的数字对象识别处理和用户动作的类型或身份的验证，数字内容 或外部物体，如重建视觉反射的重建 景观。

公开(公告)号：US20150100887A1

公开(公告)日：2015-04-09

申请号：US14046502

申请日：2013-10-04

申请人： Verto Analytics Oy

发明人： Hannu VERKASALO

IPC分类号： H04L29/08 ,  G06F3/0482 ,  H04L12/24

CPC分类号： H04L67/22 ,  G06F3/0482 ,  G06Q10/00 ,  H04L41/0803 ,  H04L41/22 ,  H04L67/02 ,  H04L67/10

摘要： Electronic terminal device including a processing entity for processing instructions and other data, functionally connected user interface entity, a display and user input elements, optionally a keypad or a touch-sensitive arrangement in connection with the display, a memory entity for storing the instructions and data, and a communication interface for transferring data with external entities, configured, in accordance with the instructions, to store data including a number of predetermined fingerprints, each characterizing display usage such as visual objects associated with software entities and potentially shown to the user via the display during execution of the software entity, and log data including behavioral data indicative of user engagement with the UI of the device, the logging incorporating detecting display usage, and storing indication of such detection in the memory, wherein the device is configured to determine the status of the display, and execute the logging according to the determination.

摘要翻译： 包括用于处理指令和其他数据的处理实体的电子终端设备，功能上连接的用户界面实体，显示器和用户输入元件，可选地与显示器相关联的小键盘或触敏设备，用于存储指令的存储器实体， 数据和用于与外部实体一起传送数据的通信接口，根据该指令配置以存储包括多个预定指纹的数据，每个特征化显示使用例如与软件实体相关联的可视对象，并且潜在地向用户通过 执行软件实体期间的显示，以及记录包括表示用户与设备的UI的参与的行为数据的日志数据，记录合并检测显示使用，以及将这种检测的指示存储在存储器中，其中该设备被配置为确定 显示状态，并执行记录协议 确定。

公开(公告)号：US20190245635A1

公开(公告)日：2019-08-08

申请号：US16320552

申请日：2017-07-27

申请人： Verto Analytics Oy

发明人： Hannu VERKASALO ,  Timo SMURA ,  Matti AKSELA

IPC分类号： H04H60/31 ,  H04H60/33 ,  H04H60/37 ,  H04H60/46 ,  H04H60/51 ,  H04H60/66 ,  H04L29/08 ,  H04M15/00 ,  H04N21/442

CPC分类号： H04H60/31 ,  G06Q30/0203 ,  H04H60/33 ,  H04H60/37 ,  H04H60/375 ,  H04H60/46 ,  H04H60/51 ,  H04H60/58 ,  H04H60/59 ,  H04H60/66 ,  H04H2201/37 ,  H04L67/22 ,  H04M15/00 ,  H04M15/04 ,  H04M15/58 ,  H04N7/173 ,  H04N21/42203 ,  H04N21/44204 ,  H04N21/6125

摘要： Electronic arrangement for single-source cross-platform media measurements, comprising a communication interface arranged to receive observation data having regard to and at least partly determined at a plurality of electronic, preferably personal, devices of a number of users, at least one user of said number being associated with multiple devices of said plurality, said multiple devices belonging to mutually different technological platforms including online platforms for providing media exposure and the multiple devices comprising a usage meter to observe selected events indicative of device usage comprising media exposure, wherein the usage meter of at least one of the multiple devices being further arranged to observe user exposure to media on one or more external offline media distribution platforms, and at least one of the multiple devices being arranged to transmit observation data comprising indications of the observations towards the arrangement, at least one electronic database arranged to store the received observation data and user profile data linking the users with associated electronic devices, and an analyzer functionally connected to said database and arranged to operate on the data therein to determine at least one data file indicative of user-level media exposure metrics incorporating metrics describing the at least one user's behavior including media exposure on multiple platforms, said platforms comprising one or more offline platforms, and multi-platform usage sessions involving two or more simultaneously or sequentially utilized platforms. Related electronic device and methods are presented.

公开(公告)号：US20190026212A1

公开(公告)日：2019-01-24

申请号：US16139945

申请日：2018-09-24

申请人： Verto Analytics Oy

发明人： Hannu VERKASALO

IPC分类号： G06F11/34 ,  H04L29/08

摘要： The invention concerns an electronic terminal device with a processing device, a display, a user input element, a memory entity for storing the instructions and other data, and a communication interface for transferring data with external entities, configured, to store a number of digital content fingerprints that each correspond to a usage of display content, whereby log data is generated and recorded comprising behavioral data indicative of user engagement with the electronic terminal device, matches between the stored digital content fingerprints and display content are searched for and detected, and indications of such matches are detected stored in the log data, wherein a selected control action is executed concerning the generation and recording of the log data according to a determined usage status of the UI. The invention also concerns a system for collecting and processing data provided by multiple terminals associated with a plurality of users, and related methods.

公开(公告)号：US20190236625A1

公开(公告)日：2019-08-01

申请号：US16320530

申请日：2017-07-27

申请人： Verto Analytics Oy

发明人： Hannu VERKASALO ,  Timo SMURA ,  Matti AKSELA

IPC分类号： G06Q30/02 ,  H04L29/08 ,  G06F16/23 ,  G06F16/28

CPC分类号： G06Q30/0204 ,  G06F16/00 ,  G06F16/2365 ,  G06F16/285 ,  G06Q30/0201 ,  G06Q30/0203 ,  H04L67/22 ,  H04L67/306

摘要： A method (400) for enhancing data integrity in connection with a digital panel study to be performed by an electronic arrangement preferably comprising one or more servers, wherein the method comprises obtaining data (406) having regard to a plurality of panelists, wherein one or more data points associated with each panelist characterize demographic profile, device ownership, device-level behavioral profile and/or occurrences of events or traffic involving one or more electronic devices associated with the panelist, and where there is more and less complete data associated with different panelists in terms of data points, for a certain panelist of said plurality missing a data point, determining (413), based on the obtained data, a number of other panelists that originally have corresponding data point assigned and are otherwise similar to the certain panelist in terms of a number of other data points according to a selected criterion, preferably requiring similar data point values, and completing the missing data point of the certain panelist, or modeling a virtual panelist having data points assigned similar to the other data points and a further data point, based on data of the corresponding data point of one or more of the determined other panelists. An arrangement for executing the method is presented.

公开(公告)号：US20180121938A1

公开(公告)日：2018-05-03

申请号：US15853352

申请日：2017-12-22

申请人： Verto Analytics Oy

发明人： Hannu VERKASALO ,  Chris MODZELEWSKI

IPC分类号： G06Q30/02 ,  G06F17/30 ,  G06N5/04

CPC分类号： G06Q30/0201 ,  G06F11/34 ,  G06F16/9535 ,  G06N5/04 ,  G06Q30/02 ,  G06Q30/0242 ,  H04L29/08 ,  H04L67/02 ,  H04L67/22 ,  H04W4/21

摘要： A method for estimating the digital audience (102a, 102b, 102c) reached by a digital network (110) on at least one digital platform (104a, 104b, 104c) to be performed by computer equipment (114, 114B), comprising monitoring transactions (105a, 105b, 105c, 106) on said platform in the digital network for a predefined period, wherein the predefined period comprises at least a preliminary period, target period, and post-period, which are temporally sequential, capturing device-related identifiers associated with the observed transactions, wherein the device-related identifier preferably anonymously identifies a device or device user or related application profile, optionally a browser profile, determining, for each captured device-related identifier, whether it was observed at least once during both said preliminary period and said post-period, to extract persistent device-related identifiers from the captured device-related identifiers, and calculating statistics preferably containing aggregate statistics having regard to the persistent device-related identifiers and related transactions, during the target period. A system and computer program for executing the method are presented.

公开(公告)号：US20150244820A1

公开(公告)日：2015-08-27

申请号：US14190358

申请日：2014-02-26

申请人： Verto Analytics Oy

发明人： Hannu VERKASALO ,  Chris MODZELEWSKI ,  Eric MALMI

IPC分类号： H04L29/08 ,  G06F17/30

摘要： System for obtaining and analyzing data on online user behavior and other activity having regard to Internet connectable user devices, optionally mobile devices, the system being configured to collect data from a plurality of data sources, wherein the collected data includes at least individual user-level data acquired from user devices and census-level data indicating behavior and demographic characteristics across the entire population of users, active or measured services, with the user-level data being preferably collected using at least one user research panel of controlled constitution, preferably from multiple devices of each participant in the panel, the collected data being indicative of Internet, content, media, application, and/or device usage, organize the obtained user-level and census-level data into a multivalent categorized data set utilizing an ontological metadata schema, determine an electronic deliverable based on an integration of the user-level data and census-level data wherein census-level data is utilized to calibrate user-level data.

摘要翻译： 用于在考虑到可互联网连接的用户设备（可选的移动设备）上获取和分析在线用户行为和其他活动的数据的系统，所述系统被配置为从多个数据源收集数据，其中所收集的数据至少包括单独的用户级别 从用户设备获得的数据和普查级数据，指示整个用户群体，主动或测量服务的行为和人口特征，用户级数据优选地使用至少一个受控制的用户研究小组收集，优选地从多个 面板中每个参与者的设备，所收集的数据指示因特网，内容，媒体，应用和/或设备使用，使用本体元数据模式将获得的用户级和普查级数据组织成多价分类数据集 根据用户级数据和普查资料的整合确定电子交付项目 el数据，其中利用普查级数据来校准用户级数据。