公开(公告)号：US08996486B2

公开(公告)日：2015-03-31

申请号：US11301985

申请日：2005-12-12

申请人： W. Daniel Hillis ,  Eric Bax ,  Augusto Callejas ,  Harry Kao ,  Mathias L. Kolehmainen

发明人： W. Daniel Hillis ,  Eric Bax ,  Augusto Callejas ,  Harry Kao ,  Mathias L. Kolehmainen

IPC分类号： G06F7/00 ,  G06F17/30

CPC分类号： G06F17/30867 ,  G06F17/3053 ,  G06F17/30545 ,  G06F17/30592 ,  G06F17/30876

摘要： Disclosed are a method and apparatus for limiting the number of results returned by a data store in response to a query. Upon receiving an initial query, the data store returns a page of results that includes a subset of the data items within the data store satisfying the conditions of the query. The data store also provides a marker indicating the extent of the set of data items. If a subsequent query that requests additional results which satisfy the same query conditions and that includes the marker is received, the data store returns a page of results that includes a subset of data items that are disjoint from the initial subset, and provides an updated marker which indicates the extent of the union of the initial and subsequent subsets. If still further results are desired from the data store, an additional query containing the updated marker may be submitted.

摘要翻译： 公开了一种用于限制响应于查询的数据存储返回的结果的数量的方法和装置。 在接收到初始查询之后，数据存储返回包含符合查询条件的数据存储库内数据项子集的结果页。 数据存储还提供指示数据项集的范围的标记。 如果接收到请求满足相同查询条件并且包括标记的附加结果的后续查询，则数据存储返回包括与初始子集不相交的数据项的子集的结果页面，并提供更新的标记 这表明初始和后续子集的联合程度。 如果从数据存储还需要进一步的结果，则可以提交包含更新的标记的附加查询。

公开(公告)号：US07590635B2

公开(公告)日：2009-09-15

申请号：US11300950

申请日：2005-12-14

申请人： W. Daniel Hillis ,  Eric Bax ,  Mathias L. Kolehmainen

发明人： W. Daniel Hillis ,  Eric Bax ,  Mathias L. Kolehmainen

IPC分类号： G06F7/00 ,  G06F17/30

CPC分类号： G06F17/30353 ,  Y10S707/99934

摘要： A distributed data store labels operations with globally unique identifiers that contain approximate timestamps. The labels are used to address causes of inconsistency in the distributed data store while ensuring progress. A first mode is provided that stores the latest label for each entry is useful if re-inserts and deletes are rare. Another mode is provided that stores a history of labels for each entry can be used if there are many re-inserts and deletes. A further mode is provided that stores a history of labels for queries can report updates to query answers as inserts and deletes settle across the distributed data store.

摘要翻译： 分布式数据存储标记具有包含近似时间戳的全局唯一标识符的操作。 标签用于解决分布式数据存储区中不一致的原因，同时确保进度。 提供了第一种模式，存储每个条目的最新标签在重新插入和删除是罕见的时候很有用。 提供了另一种模式，如果存在许多重新插入和删除，则可以使用存储每个条目的标签历史。 提供了一种进一步的模式，其存储用于查询的标签的历史记录可以将更新报告给查询答案作为在分布式数据存储上的插入和删除。

公开(公告)号：US20060129540A1

公开(公告)日：2006-06-15

申请号：US11301985

申请日：2005-12-12

申请人： W. Hillis ,  Eric Bax ,  Augusto Callejas ,  Harry Kao ,  Mathias Kolehmainen

发明人： W. Hillis ,  Eric Bax ,  Augusto Callejas ,  Harry Kao ,  Mathias Kolehmainen

IPC分类号： G06F17/30

CPC分类号： G06F17/30867 ,  G06F17/3053 ,  G06F17/30545 ,  G06F17/30592 ,  G06F17/30876

摘要： Disclosed are a method and apparatus for limiting the number of results returned by a data store in response to a query. Upon receiving an initial query, the data store returns a page of results that includes a subset of the data items within the data store satisfying the conditions of the query. The data store also provides a marker indicating the extent of the set of data items. If a subsequent query that requests additional results which satisfy the same query conditions and that includes the marker is received, the data store returns a page of results that includes a subset of data items that are disjoint from the initial subset, and provides an updated marker which indicates the extent of the union of the initial and subsequent subsets. If still further results are desired from the data store, an additional query containing the updated marker may be submitted.

公开(公告)号：US20090204559A1

公开(公告)日：2009-08-13

申请号：US12069129

申请日：2008-02-07

申请人： Eric Bax ,  Augusto Callejas

发明人： Eric Bax ,  Augusto Callejas

IPC分类号： G06F15/18 ,  G06F11/07

CPC分类号： G06N99/005 ,  G06K9/6268

摘要： Given a set of training examples—with known inputs and outputs—and a set of working examples—with known inputs but unknown outputs—train a classifier on the training examples. For each possible assignment of outputs to the working examples, determine whether assigning the outputs to the working examples results in a training and working set that are likely to have resulted from the same distribution. If so, then add the assignment to a likely set of assignments. For each assignment in the likely set, compute the error of the trained classifier on the assignment. Use the maximum of these errors as a probably approximately correct error bound for the classifier.

摘要翻译： 给出一组具有已知输入和输出的培训示例 - 以及一组工作示例 - 具有已知输入但未知输出 - 训练培训示例上的分类器。 对于工作示例的输出的每个可能的分配，确定将输出分配给工作示例是否导致可能由相同分发产生的培训和工作集。 如果是，则将赋值分配给可能的一组分配。 对于可能的集合中的每个分配，计算分配上训练分类器的错误。 将这些错误的最大值用作分类器的大概近似正确的误差界限。

公开(公告)号：US20070011159A1

公开(公告)日：2007-01-11

申请号：US11300950

申请日：2005-12-14

申请人： W. Daniel Hillis ,  Eric Bax ,  Mathias Kolehmainen

发明人： W. Daniel Hillis ,  Eric Bax ,  Mathias Kolehmainen

IPC分类号： G06F17/30

CPC分类号： G06F17/30353 ,  Y10S707/99934

摘要： A distributed data store labels operations with globally unique identifiers that contain approximate timestamps. The labels are used to address causes of inconsistency in the distributed data store while ensuring progress. A first mode is provided that stores the latest label for each entry is useful if re-inserts and deletes are rare. Another mode is provided that stores a history of labels for each entry can be used if there are many re-inserts and deletes. A further mode is provided that stores a history of labels for queries can report updates to query answers as inserts and deletes settle across the distributed data store.

摘要翻译： 分布式数据存储标记具有包含近似时间戳的全局唯一标识符的操作。 标签用于解决分布式数据存储区中不一致的原因，同时确保进度。 提供了第一种模式，存储每个条目的最新标签在重新插入和删除是罕见的时候很有用。 提供了另一种模式，如果存在许多重新插入和删除，则可以使用存储每个条目的标签历史。 提供了一种进一步的模式，其存储用于查询的标签的历史记录可以将更新报告给查询答案作为在分布式数据存储上的插入和删除。

公开(公告)号：US20130085857A1

公开(公告)日：2013-04-04

申请号：US13249704

申请日：2011-09-30

申请人： Eric Bax ,  Randall Lewis ,  Garrett Johnson ,  David Reiley

发明人： Eric Bax ,  Randall Lewis ,  Garrett Johnson ,  David Reiley

IPC分类号： G06Q30/02

CPC分类号： G06Q30/02

摘要： Techniques are provided, for use in electronic or online advertising, that can be viewed as going beyond geographic proximity, including determination and use of convenience-based metrics in advertisement targeting, pricing, selection and packaging. For example, based on information including an actual or anticipated consumer location and a store location, one or more possible or likely consumer travel routes may be determined. Based at least in part on this, metrics, such as convenience-based metrics, can be determined and used in aspects of electronic or online advertising, such as consumer travel distance, travel time, or number or travel proximity of alternative stores.

摘要翻译： 提供了用于电子或在线广告的技术，可被视为超越地理邻近度，包括在广告定位，定价，选择和包装中确定和使用基于便利的度量。 例如，基于包括实际或预期消费者位置和商店位置的信息，可以确定一个或多个可能或可能的消费者旅行路线。 至少部分地基于这一点，可以在诸如消费者旅行距离，旅行时间或替代商店的数量或旅行接近度的电子或在线广告的方面确定和使用诸如基于便利的度量的度量。

公开(公告)号：US20130297405A1

公开(公告)日：2013-11-07

申请号：US13462976

申请日：2012-05-03

申请人： Ayman Farahat ,  Tarun Bhatia ,  Eric Bax

发明人： Ayman Farahat ,  Tarun Bhatia ,  Eric Bax

IPC分类号： G06Q30/02

CPC分类号： G06Q30/02

摘要： Techniques are provided that can be used in experimentation in online advertising. In an experiment, a short, recurring time interval during a period may be divided into a set of segments. Serving opportunities to users occurring during each of the segments may be associated with a particular specified experimental treatment. The short duration of the interval and segments may aid in reducing experimental bias by reducing variation in non-experimental variables between different treatment groups. User behavior following experimental treatment may be tracked and utilized in measurement of user response associated with the treatment. Results of the experiment may be utilized in optimizing aspects of an online advertising campaign.

摘要翻译： 提供了可用于在线广告实验的技术。 在一个实验中，在一段时间内短暂的重复的时间间隔可以被分成一组段。 在每个细分期间发生的用户的机会可能与特定的特定实验治疗相关联。 间隔和段的短期可能有助于通过减少不同治疗组之间非实验变量的变异来减少实验偏倚。 可以跟踪实验治疗后的用户行为，并用于测量与治疗相关的用户反应。 实验结果可用于优化在线广告活动的各个方面。

公开(公告)号：US20130246191A1

公开(公告)日：2013-09-19

申请号：US13423887

申请日：2012-03-19

申请人： Vaishali Angal ,  Eric Bax ,  Ayman Farahat ,  Patrick R. Jordan ,  Chris Leggetter

发明人： Vaishali Angal ,  Eric Bax ,  Ayman Farahat ,  Patrick R. Jordan ,  Chris Leggetter

IPC分类号： G06Q30/02 ,  G06Q30/08

CPC分类号： G06Q30/02 ,  G06Q30/08

摘要： Techniques are provided which improve performance of bid agents on online advertising exchanges. Methods and systems elicit an advertiser's goals for an online advertising campaign. One or more bid agents are selected to be included in a bid program based at least in part on the goals. Each of the bid agents is matched to one or more goals, and each of the bid agents is configured to calculate a bid for an ad call based at least in part on predetermined rules. One or more parameters of the selected bid agents are set based at least in part on marketplace conditions in an online advertising exchange.

摘要翻译： 提供了提高在线广告交易所的出价代理人绩效的技术。 方法和系统引发广告客户在线广告活动的目标。 一个或多个出价代理被选择为至少部分地基于目标被包括在投标程序中。 每个出价代理与一个或多个目标匹配，并且每个出价代理被配置为至少部分地基于预定规则来计算广告调用的出价。 至少部分地基于在线广告交换中的市场条件来设置所选择的出价代理的一个或多个参数。

公开(公告)号：US20130211904A1

公开(公告)日：2013-08-15

申请号：US13371113

申请日：2012-02-10

申请人： Eric Bax ,  Randall Lewis

发明人： Eric Bax ,  Randall Lewis

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0251

摘要： An audience browser GUI that displays characteristics of an advertising audience selected by specifying targeting constraints is disclosed. The audience browser GUI allows a user to express constraints to define audiences. The audience browser displays characteristics of audiences defined by the constraints. A user can adjust constraints, observe characteristics of the resulting audience, and repeat to develop a desirable audience. In addition, the audience browser may recommend initial constraints and adjustments to constraints, based on advertiser goals and data.

摘要翻译： 公开了通过指定目标约束来显示通过选择的广告受众的特征的观众浏览器GUI。 观众浏览器GUI允许用户表达约束来定义观众。 观众浏览器显示由约束定义的受众群体的特征。 用户可以调节约束，观察所产生的观众的特征，并重复开发理想的观众。 此外，观众浏览器可以基于广告主的目标和数据来推荐初始约束和对约束的调整。

公开(公告)号：US20120265608A1

公开(公告)日：2012-10-18

申请号：US13087904

申请日：2011-04-15

申请人： Tarun Bhatia ,  Abhay Gupta ,  Eric Bax

发明人： Tarun Bhatia ,  Abhay Gupta ,  Eric Bax

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0207

摘要： The present invention provides techniques in which an advertisement basket application is provided to a user. Through the application, the user can store advertisements, including promotions or coupons, as the user enters or encounters them online, as well as tag data about stored advertisements. The user can later search for and retrieve a stored advertisement for use at an appropriate time. Stored advertisements may include advertisements that are or are incorporated into applications with which the user may interact over time. User interactions with stored advertisements can be used in measuring advertisement and campaign performance, which may include brand engagement value.

摘要翻译： 本发明提供了向用户提供广告筐应用的技术。 通过应用，用户可以存储广告，包括促销或优惠券，当用户在线进入或遇到时，以及标签关于存储的广告的数据。 用户可以随后在适当的时间搜索和检索存储的广告以供使用。 存储的广告可以包括被合并到用户随时间进行交互的应用中的广告。 用户与存储的广告的交互可以用于测量广告和广告系列的表现，其中可能包括品牌参与价值。