公开(公告)号：US11961125B2

公开(公告)日：2024-04-16

申请号：US18128674

申请日：2023-03-30

申请人： Yieldmo, Inc.

发明人： Michael Yavonditte ,  David Sebag ,  Indu Narayan ,  Rahul Rao ,  Elber Carneiro ,  Nook Harquail ,  David Cohen

IPC分类号： G06Q30/0272 ,  G06Q30/0242

CPC分类号： G06Q30/0272 ,  G06Q30/0242

摘要： One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

公开(公告)号：US20210272155A1

公开(公告)日：2021-09-02

申请号：US17190133

申请日：2021-03-02

申请人： Yieldmo, Inc.

发明人： Sergei Izrailev ,  Indu Narayan ,  Nathaniel Daly ,  Teddy Jawde ,  Maziar Hosseinzadeh ,  Ari Bernstein ,  Michael Yavonditte ,  Nisreen Al-Basha ,  Harsha Gorla

IPC分类号： G06Q30/02 ,  G06F16/957

摘要： One variation of a method for selectively serving advertising content comprises: receiving identification of an advertisement slot loaded within a webpage; receiving a set of advertisement slot characteristics corresponding to the advertisement slot; accessing a model associating advertisement slot characteristics and user interactions with advertisements; for each target outcome, in a set of target outcomes, calculating an outcome score for the advertisement slot based on the set of advertisement slot characteristics and the model, the outcome score representing a probability of the user interacting with advertising content, presented within the advertisement slot, according to the target outcome; in response to a first outcome score, corresponding to a first target outcome, in the set of target outcomes, exceeding each other outcome score, assigning the first target outcome to the advertisement slot; and selecting a first advertisement, designating the first target outcome, for presentation within the advertisement slot.

公开(公告)号：US12050863B1

公开(公告)日：2024-07-30

申请号：US18376812

申请日：2023-10-04

申请人： Yieldmo, Inc.

发明人： Connor Doherty ,  Farid Jawde ,  David Sebag ,  Michael Yavonditte

IPC分类号： G06F17/00 ,  G06F40/106 ,  G06F40/186

CPC分类号： G06F40/186 ,  G06F40/106

摘要： A method includes: accessing a static visual objects, and media formats; defining a multi-dimensional feature space representing possible arrangements of combinations of the set of static visual objects within the set of media formats; generating a primary feature container distributed within the multi-dimensional feature space; generating a primary responsive media, by inserting the primary subset of static visual objects into the primary media format according to a primary arrangement of the primary subset of static visual objects represented in the feature container; presenting the primary responsive media to an operator; in response to receiving a selection of the primary responsive media generating a secondary feature container distributed within the multi-dimensional feature space proximal the primary feature container; generating a secondary responsive media, and serving the secondary responsive media to a first device for playback to a first user responsive to inputs by the first user at the first device.

公开(公告)号：US11410202B2

公开(公告)日：2022-08-09

申请号：US17033540

申请日：2020-09-25

申请人： Yieldmo, Inc.

发明人： Michael Yavonditte ,  David Sebag ,  Indu Narayan ,  Rahul Rao ,  Elber Carneiro ,  Nook Harquail ,  David Cohen

IPC分类号： G06Q30/02

摘要： One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

公开(公告)号：US10922724B2

公开(公告)日：2021-02-16

申请号：US16119819

申请日：2018-08-31

申请人： Yieldmo, Inc.

发明人： Michael Yavonditte ,  David Sebag ,  Indu Narayan ,  Rahul Rao ,  Elber Carneiro ,  Nook Harquail ,  David Cohen

IPC分类号： G06Q30/02

摘要： One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

公开(公告)号：US20240330581A1

公开(公告)日：2024-10-03

申请号：US18743881

申请日：2024-06-14

申请人： Yieldmo, Inc.

发明人： Connor Doherty ,  Farid Jawde ,  David Sebag ,  Michael Yavonditte

IPC分类号： G06F40/186 ,  G06F40/106

CPC分类号： G06F40/186 ,  G06F40/106

摘要： A method includes: accessing a static visual objects, and media formats; defining a multi-dimensional feature space representing possible arrangements of combinations of the set of static visual objects within the set of media formats; generating a primary feature container distributed within the multi-dimensional feature space; generating a primary responsive media, by inserting the primary subset of static visual objects into the primary media format according to a primary arrangement of the primary subset of static visual objects represented in the feature container; presenting the primary responsive media to an operator; in response to receiving a selection of the primary responsive media generating a secondary feature container distributed within the multi-dimensional feature space proximal the primary feature container; generating a secondary responsive media, and serving the secondary responsive media to a first device for playback to a first user responsive to inputs by the first user at the first device.

公开(公告)号：US11645678B2

公开(公告)日：2023-05-09

申请号：US17853238

申请日：2022-06-29

申请人： Yieldmo, Inc.

发明人： Michael Yavonditte ,  David Sebag ,  Indu Narayan ,  Rahul Rao ,  Elber Carneiro ,  Nook Harquail ,  David Cohen

IPC分类号： G06Q30/0272 ,  G06Q30/0242

CPC分类号： G06Q30/0272 ,  G06Q30/0242

摘要： One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

公开(公告)号：US20210012387A1

公开(公告)日：2021-01-14

申请号：US17033540

申请日：2020-09-25

申请人： Yieldmo, Inc.

发明人： Michael Yavonditte ,  David Sebag ,  Indu Narayan ,  Rahul Rao ,  Elber Carneiro ,  Nook Harquail ,  David Cohen

IPC分类号： G06Q30/02

摘要： One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

公开(公告)号：US20230237533A1

公开(公告)日：2023-07-27

申请号：US18128674

申请日：2023-03-30

申请人： Yieldmo, Inc.

发明人： Michael Yavonditte ,  David Sebag ,  Indu Narayan ,  Rahul Rao ,  Elber Carneiro ,  Nook Harquail ,  David Cohen

IPC分类号： G06Q30/0272 ,  G06Q30/0242

CPC分类号： G06Q30/0272 ,  G06Q30/0242

摘要： One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

公开(公告)号：US20220327578A1

公开(公告)日：2022-10-13

申请号：US17853238

申请日：2022-06-29

申请人： Yieldmo, Inc.

发明人： Michael Yavonditte ,  David Sebag ,  Indu Narayan ,  Rahul Rao ,  Elber Carneiro ,  Nook Harquail ,  David Cohen

IPC分类号： G06Q30/02

摘要： One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.