公开(公告)号：US12190044B2

公开(公告)日：2025-01-07

申请号：US18213725

申请日：2023-06-23

Applicant: Yieldmo, Inc.

Inventor： Terry McClendon ,  David Sebag

IPC: G06F40/143 ,  G06F3/04812 ,  G06F3/0485 ,  G06F3/0488 ,  G06F40/106 ,  G06Q30/02 ,  G11B27/00 ,  G11B27/031 ,  G11B27/036 ,  G11B27/10 ,  G11B27/11 ,  G11B27/30 ,  H04N21/431 ,  H04N21/433 ,  H04N21/442 ,  H04N21/472 ,  H04N21/482 ,  H04N21/81 ,  H04L67/02

Abstract: One variation of a method for serving interactive advertisement content includes, at a visual element rendered within a window of a computing device: loading an interactive advertisement, including a digital advertisement and a mask overlaid the digital advertisement, into the visual element, the mask including a base layer and an aperture defining a second opacity less than a first opacity of the base layer; in response to a scroll event that moves the visual element a first position within the window, rendering the interactive advertisement within the visual element; and, in response to a scroll event that moves the visual element to a second position within the window, transforming the mask according to a sequence of transformations at a rate proportional to a scroll rate of the scroll event, the sequence of transformations corresponding to a sequence of vertical positions of the visual element within the window.

公开(公告)号：US11961125B2

公开(公告)日：2024-04-16

申请号：US18128674

申请日：2023-03-30

Applicant: Yieldmo, Inc.

Inventor： Michael Yavonditte ,  David Sebag ,  Indu Narayan ,  Rahul Rao ,  Elber Carneiro ,  Nook Harquail ,  David Cohen

IPC: G06Q30/0272 ,  G06Q30/0242

CPC classification number: G06Q30/0272 ,  G06Q30/0242

Abstract: One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

公开(公告)号：US20230316342A1

公开(公告)日：2023-10-05

申请号：US18128780

申请日：2023-03-30

Applicant: Yieldmo, Inc.

Inventor： David Sebag ,  Jarrod Dowalter ,  Maziar Hosseinzadeh ,  RuiRui Yu ,  Sergei Izraelev ,  Alex Johnston

IPC: G06Q30/0241 ,  G06Q30/0251

CPC classification number: G06Q30/0277 ,  G06Q30/0255

Abstract: One variation of a method includes: receiving a request for advertising content from an ad slot loaded with a webpage rendered by a computing device; accessing a set of ad slot characteristics including an address of the webpage; extracting a set of visual assets, representing advertising content, from a digital advertisement selected for presentation within the ad slot; selecting a presentation layer, in a set of presentation layers, for pairing with the digital advertisement based on the set of visual assets and the set of ad slot characteristics, the presentation layer defining an interactive format and a layout of visual assets within the interactive format; transforming the digital advertisement into an interactive advertisement according to the presentation layer; and rendering the interactive advertisement within the ad slot responsive to an event that moves the ad slot within a viewing window of the computing device.

公开(公告)号：US20230239545A1

公开(公告)日：2023-07-27

申请号：US18128509

申请日：2023-03-30

Applicant: Yieldmo, Inc.

Inventor： Terry McClendon ,  David Sebag ,  Sambit Patnaik

IPC: H04N21/81 ,  G06F3/04817 ,  H04N21/2343 ,  H04N21/234

CPC classification number: H04N21/812 ,  G06F3/04817 ,  H04N21/234345 ,  H04N21/23424

Abstract: One variation of a method includes: rendering a home screen of an ad stream viewed on a display of a streaming device accessed by a user, the home screen including an image player located in a first subregion of the home screen and a set of icons selectable by the user, each icon corresponding to a video advertisement loaded within the image player; in response to detecting a first user input proximal a first icon, reconfiguring the image player to a second subregion of the home screen and triggering playback of a first video advertisement within the image player; and, during playback of the first video advertisement, in response to receiving a second user input proximal the first icon, reconfiguring the image player to a third subregion of the home screen, activating an audio stream corresponding to the first video advertisement, and continuing playback of the first video advertisement.

公开(公告)号：US20230086529A1

公开(公告)日：2023-03-23

申请号：US18071414

申请日：2022-11-29

Applicant: Yieldmo, Inc.

Inventor： Jean Tran, JR. ,  Bo Wang ,  David Goligorsky ,  David Sebag

IPC: G06Q30/02 ,  G06F3/0485 ,  G06F3/04883

Abstract: A variation of a method for serving interactive content includes: inserting a parent card into a visual element; inserting a set of child cards over the parent card in the visual element, each child card including advertising content related to the parent card; in response to a swipe over the visual element following insertion of the visual element into a document rendered on a display, indexing through the set of child cards rendered over the parent card; in response to selection of a child card, triggering the computing device to open an expanded window over the document; rendering expanded variants of child cards within the expanded window; in response to a swipe over the expanded window, indexing through expanded variants of the set of child cards rendered; and, in response to selection of an expanded variant of a particular child card, triggering the computing device to navigate to an external document associated with the particular child card.

公开(公告)号：US20220201369A1

公开(公告)日：2022-06-23

申请号：US17566948

申请日：2021-12-31

Applicant: Yieldmo, Inc.

Inventor： Terry McClendon ,  David Sebag ,  Sambit Patnaik

IPC: H04N21/81 ,  H04N21/234 ,  H04N21/2343 ,  G06F3/04817

Abstract: One variation of a method includes: rendering a home screen of an ad stream viewed on a display of a streaming device accessed by a user, the home screen including an image player located in a first subregion of the home screen and a set of icons selectable by the user, each icon corresponding to a video advertisement loaded within the image player; in response to detecting a first user input proximal a first icon, reconfiguring the image player to a second subregion of the home screen and triggering playback of a first video advertisement within the image player; and, during playback of the first video advertisement, in response to receiving a second user input proximal the first icon, reconfiguring the image player to a third subregion of the home screen, activating an audio stream corresponding to the first video advertisement, and continuing playback of the first video advertisement.

公开(公告)号：US20210272155A1

公开(公告)日：2021-09-02

申请号：US17190133

申请日：2021-03-02

Applicant: Yieldmo, Inc.

Inventor： Sergei Izrailev ,  Indu Narayan ,  Nathaniel Daly ,  Teddy Jawde ,  Maziar Hosseinzadeh ,  Ari Bernstein ,  Michael Yavonditte ,  Nisreen Al-Basha ,  Harsha Gorla

IPC: G06Q30/02 ,  G06F16/957

Abstract: One variation of a method for selectively serving advertising content comprises: receiving identification of an advertisement slot loaded within a webpage; receiving a set of advertisement slot characteristics corresponding to the advertisement slot; accessing a model associating advertisement slot characteristics and user interactions with advertisements; for each target outcome, in a set of target outcomes, calculating an outcome score for the advertisement slot based on the set of advertisement slot characteristics and the model, the outcome score representing a probability of the user interacting with advertising content, presented within the advertisement slot, according to the target outcome; in response to a first outcome score, corresponding to a first target outcome, in the set of target outcomes, exceeding each other outcome score, assigning the first target outcome to the advertisement slot; and selecting a first advertisement, designating the first target outcome, for presentation within the advertisement slot.

公开(公告)号：US10832729B2

公开(公告)日：2020-11-10

申请号：US15937062

申请日：2018-03-27

Applicant: Yieldmo, Inc.

Inventor： Connor Francis Doherty ,  David Michael Goligorsky ,  Shawn Sprockett ,  Eric (Ge) Wu ,  Yiming Bao ,  Firecrow Silvernight ,  David Sebag

IPC: G06F3/0481 ,  G11B27/00 ,  H04N21/431 ,  H04N21/472 ,  H04N21/81 ,  H04N21/482 ,  G06F3/0488 ,  G06F3/0485 ,  G06Q30/02 ,  G11B27/031 ,  G11B27/036 ,  G06F40/14 ,  G06F40/106 ,  G11B27/10 ,  G11B27/11 ,  G11B27/30 ,  H04N21/433 ,  H04N21/442 ,  H04L29/08

Abstract: One variation of a method for serving interactive content to a user includes, at a visual element inserted into a document accessed by a computing device: loading a first frame from a digital video; in response to a scroll-down event that moves the visual element upward from a bottom of a window rendered on the computing device toward a top of the window, seeking from the first frame through a subset of frames in the digital video in a first direction at a rate corresponding to a scroll rate of the scroll-down event, the subset of frames spanning a duration of the digital video corresponding to a length of the scroll-down event; and, in response to termination of the scroll-down event with the visual element remaining in view within the window, playing the digital video forward from a last frame in the subset of frames in the digital video.

公开(公告)号：US20180130097A1

公开(公告)日：2018-05-10

申请号：US15677259

申请日：2017-08-15

Applicant: Yieldmo, Inc.

Inventor： Jean Tran ,  Bo Wang ,  David Goligorsky ,  David Sebag

IPC: G06Q30/02 ,  G06F3/0488 ,  G06F3/0485

CPC classification number: G06Q30/0267 ,  G06F3/0485 ,  G06F3/04883

Abstract: A variation of a method for serving interactive content includes: inserting a parent card into a visual element; inserting a set of child cards over the parent card in the visual element, each child card including advertising content related to the parent card; in response to a swipe over the visual element following insertion of the visual element into a document rendered on a display, indexing through the set of child cards rendered over the parent card; in response to selection of a child card, triggering the computing device to open an expanded window over the document; rendering expanded variants of child cards within the expanded window; in response to a swipe over the expanded window, indexing through expanded variants of the set of child cards rendered; and, in response to selection of an expanded variant of a particular child card, triggering the computing device to navigate to an external document associated with the particular child card.

公开(公告)号：US20170194030A1

公开(公告)日：2017-07-06

申请号：US15466603

申请日：2017-03-22

Applicant: Yieldmo, Inc.

Inventor： Connor Francis Doherty ,  David Michael Goligorsky ,  Shawn Sprockett ,  Eric (Ge) Wu ,  Yiming Bao ,  Firecrow Silvernight

IPC: G11B27/00 ,  G11B27/10 ,  G11B27/11 ,  H04N21/81 ,  G06F17/21 ,  H04N21/442 ,  H04N21/433 ,  H04N21/472 ,  G11B27/30 ,  G06F17/22

Abstract: One variation of a method for serving interactive content to a user includes, at a visual element inserted into a document accessed by a computing device: loading a first frame from a digital video; in response to a scroll-down event that moves the visual element upward from a bottom of a window rendered on the computing device toward a top of the window, seeking from the first frame through a subset of frames in the digital video in a first direction at a rate corresponding to a scroll rate of the scroll-down event, the subset of frames spanning a duration of the digital video corresponding to a length of the scroll-down event; and, in response to termination of the scroll-down event with the visual element remaining in view within the window, playing the digital video forward from a last frame in the subset of frames in the digital video.