公开(公告)号：WO0124421A2

公开(公告)日：2001-04-05

申请号：PCT/US0026980

申请日：2000-09-29

Applicant: RADIOWAVE COM INC

Inventor： BRANDT GARY A ,  LARGEN DONALD R ,  CUMMINGS WAYNE F

IPC: G06Q30/02 ,  H04H20/82 ,  H04H60/33 ,  H04H60/45 ,  H04H60/46 ,  H04H60/66 ,  H04L29/06 ,  H04H1/00

CPC classification number: H04H60/06 ,  G06Q30/02 ,  H04H20/10 ,  H04H20/82 ,  H04H60/33 ,  H04H60/45 ,  H04H60/46 ,  H04H60/66 ,  H04L29/06 ,  H04L29/06027 ,  H04L65/4076

Abstract: An insertion and encoder system monitors broadcasts from a first broadcasting system to determine the presence of segments that can be substituted in a second broadcast. In one embodiment, the system and method determines whether the first segment from the first broadcast has been sold for the second broadcasting system. In this example embodiment, if the first segment has not been sold for the second broadcasting system, it is substituted for a second segment. The system and method accesses an inventory of sold substitution segments and substitutes a sold segment for the unsold segment in real time. In one embodiment, sold advertisement segments are substituted for unsold advertisement segments that are broadcast to a wide audience over the Internet. Segments are selected in accordance with predefined criteria that can include user demographics and/or personal preferences.

Abstract translation: 插入和编码器系统监视来自第一广播系统的广播以确定可以在第二广播中替代的片段的存在。 在一个实施例中，系统和方法确定来自第一广播的第一段是否已经为第二广播系统出售。 在该示例性实施例中，如果第一段尚未被出售用于第二广播系统，则其代替第二段。 系统和方法访问销售替代细分的库存，并实时代替未售出的分段。 在一个实施例中，销售的广告段代替在互联网上向广泛的受众广播的未售出的广告段。 根据可以包括用户人口统计特征和/或个人偏好的预定标准来选择细分。

公开(公告)号：WO0124421A9

公开(公告)日：2002-09-26

申请号：PCT/US0026980

申请日：2000-09-29

Applicant: RADIOWAVE COM INC

Inventor： BRANDT GARY A ,  LARGEN DONALD R ,  CUMMINGS WAYNE F

IPC: G06Q30/02 ,  H04H20/82 ,  H04H60/33 ,  H04H60/45 ,  H04H60/46 ,  H04H60/66 ,  H04L29/06 ,  G06F17/60 ,  H04H1/00 ,  H04H1/02 ,  H04H7/00

CPC classification number: H04H60/06 ,  G06Q30/02 ,  H04H20/10 ,  H04H20/82 ,  H04H60/33 ,  H04H60/45 ,  H04H60/46 ,  H04H60/66 ,  H04L29/06 ,  H04L29/06027 ,  H04L65/4076

Abstract: An insertion and encoder system monitors broadcasts from a first broadcasting system to determine the presence of segments that can be substituted in a second broadcast. In one embodiment, the system and method determines whether the first segment from the first broadcast has been sold for the second broadcasting system. In this example embodiment, if the first segment has not been sold for the second broadcasting system, it is substituted for a second segment. The system and method accesses an inventory of sold substitution segments and substitutes a sold segment for the unsold segment in real time. In one embodiment, sold advertisement segments are substituted for unsold advertisement segments that are broadcast to a wide audience over the Internet. Segments are selected in accordance with predefined criteria that can include user demographics and/or personal preferences.

Abstract translation: 插入和编码器系统监视来自第一广播系统的广播以确定在第二广播中可以被替换的分段的存在。 在一个实施例中，该系统和方法确定第一广播的第一段是否已经出售给第二广播系统。 在该示例实施例中，如果第一分段尚未针对第二广播系统出售，则替换第二分段。 该系统和方法访问已售出的替代分段的库存，并实时用未售出的分段代替已售出的分段。 在一个实施例中，销售的广告片段代替通过互联网向广泛的观众广播的未售出的广告片段。 根据预定义的标准选择分段，其可以包括用户人口统计和/或个人偏好。