公开(公告)号：WO2012138859A1

公开(公告)日：2012-10-11

申请号：PCT/US2012/032323

申请日：2012-04-05

Applicant: WEBTUNER CORPORATION ,  ZASLAVSKY, Eduard ,  VAYSMAN, Authur

Inventor： ZASLAVSKY, Eduard ,  VAYSMAN, Authur

IPC: G06Q30/00

CPC classification number: G06Q30/02 ,  H04H20/40 ,  H04H60/06 ,  H04H60/31 ,  H04H2201/70 ,  H04N21/252 ,  H04N21/2547 ,  H04N21/25875 ,  H04N21/2668 ,  H04N21/44222 ,  H04N21/4858 ,  H04N21/812 ,  H04N21/8173 ,  H04N21/8545

Abstract: Methods of creating and displaying video advertisements and systems implementing the methods are disclosed. The method includes creating a user interface wherein an advertiser chooses multi-media assets and their programmatically described rendering behavior, creating a user interface wherein the advertiser chooses a time, program, and audience to display the video advertisement to, transmitting multi-media assets and their programmatically described rendering behavior as a program to be stored on each member of the target audience's viewer devices, and transmitting a signal to each member of the target audience's viewer device to render multi-media assets and corresponding program for advertisement message.

Abstract translation: 公开了创建和显示视频广告和实现该方法的系统的方法。 该方法包括创建用户界面，其中广告商选择多媒体资产及其以程序方式描述的呈现行为，创建用户界面，其中广告商选择时间，节目和观众来显示视频广告，传送多媒体资产和 它们以编程方式将呈现行为描述为要存储在目标受众的观看者设备的每个成员上的节目，并且向目标观众的观众设备的每个成员发送信号以呈现多媒体资产和用于广告消息的相应节目。