Embodiments of user equipment (UE), an enhanced node B (eNB), and methods of signaling for proximity services and device-to-device (D2D) discovery in an LTE network are generally described herein. In some embodiments, the UE receives configuration information for a D2D discovery resource pool of a cell. The configuration information includes an indication that the D2D discovery resource pool has been logically divided into a plurality of sub-discovery resource pools. The UE performs an initial transmission of a discovery signal in a discovery period using a single D2D discovery resource from a first sub-discovery resource pool of the plurality of sub-discovery resource pools. The UE performs a number of additional transmissions of the discovery signal in the discovery period using additional D2D discovery resources from sub-discovery resource pools of the plurality of sub-discovery resource pools other than the first sub-discovery resource pool. Other apparatuses and methods are also described.