Method and apparatus for managing data in a non-volatile memory (NVM) of a storage device, such as a solid-state drive (SSD). A circuit measures programming and reading temperatures for a set of memory cells in the NVM. Error rates are determined for each of the reading operations carried out upon the data stored in the memory cells. A code rate for the NVM is adjusted to maintain a selected error rate for the memory cells. The code rate is adjusted in relation to a cross-temperature differential (CTD) value exceeding a selected threshold. The code rate can include an inner code rate as a ratio of user data bits to the total number of user data bits and error correction code (ECC) bits in each code word written to the NVM, and/or an outer code rate as a strength or size of a parity value used to protect multiple code words.