摘要:
A data analytics system for a video game is disclosed wherein a player interacts with the video game through an avatar representing his own persona within a virtual environment. A data gathering module associated with the game for gathers data about the behavior of the avatar under the control of the player in response to virtual situations presented to the player within the game. An analytics module for analyzes the data collected by the data gathering module data to identify a player profile based on the gathered data relating to the behavior of the avatar under the control of the player. A game modifying module modifies the virtual environment based on the identified profile of the player or a group of players. For example, the environment or avatar can be modified to reflect the interests or characteristics of the player, or targeted advertisements can be included in the game environment based on the player's behavior.
摘要:
Data characterizing a plurality of players and a wager amount for each player can be received. Each player is enrolled in a third party skills based digital gaming competition. An amount of funds previously deposited by the respective player is secured for each player, using an online skills based digital game wagering platform. The secured funds are equal to the wager amount. The funds can be secured such that they cannot be transferred, withdrawn, or secured for a different wager. Data characterizing a confirmation that each of the plurality of players funds were successfully secured is transmitted. Targeted advertising is described. Related apparatus, systems, techniques, and articles are also described.
摘要:
Methods are provided for utilizing the achievement or the success a gamer has during online game play to unlock offers or coupons sponsored by an advertiser. The value of an offer or coupon may increase based upon the game-play-based achievement attained. By having the variable value, the gamer is incented to play more, which provides additional opportunities for the in-game advertising campaign to be presented. Alternatively, the value of the offer or coupon may remain consistent and the gamer may be permitted to compile multiple offers. Either way, the advertiser is not only permitted the opportunity to showcase its advertisement campaign more but is also provided an avenue for tracking the effectiveness of the advertising campaign by tracking the issuance and redemption of game-play-achievement-based offers or coupons.
摘要:
A game system (18, 20, 22) updates advertisements that are displayed when a game program (M) is executed. The system stores a game program (M) in a memory (24), receives (18) (i.e. downloads), at predetermined times of operation, for example on each new day the game program is executed or each time the game program is executed, updated advertising data that relates to at least one advertisement, stores the received advertising data in the memory (24), executes the game program stored in the memory, and outputs during the execution of the game program display data which corresponds to the stored advertisement data in accordance with the game program code. Instead of downloading new advertisements, plural advertisements may be prestored with the game program and only advertisement selection does are downloaded to update the advertisements that are displayed when the game program is executed.
摘要:
A targeted in-game advertising system is provided where advertising content may be delivered to a video game network environment. Advertisements may be delivered through the tagging of advertising assets in the video game environment according to one or more characteristics including user geographical location, personal preferences, a personal profile, video game preferences or video game genre. Methodologies for tracking advertising impressions are also provided based on monitoring the video game environment to determine the quality of impression to which the user is exposed in the video game environment.
摘要:
Methods for obtaining and distributing auxiliary content assets for an interactive environment and a client device and server that may implement such methods are disclosed. The client device displays a scene of a portion of the simulated environment from a camera point of view (camera POV) on a video display. The client device generates a pre-hint vector based on position of the camera POV, sends the vector to a server and receives auxiliary content information from the server. The server receives the pre-hint vector, determines the future field from the pre-hint vector, identifies one or more auxiliary content targets within the potential future field of view, and sends auxiliary content information for the identified targets to the client device.