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    Audience targeting system with profile synchronization
    3.
    发明申请
    Audience targeting system with profile synchronization 审中-公开
    具有配置文件同步的受众群体定位系统

    公开(公告)号：US20050125290A1

    公开(公告)日：2005-06-09

    申请号：US10981758

    申请日：2004-11-05

    申请人： Gil Beyda ,  Donald Locker ,  Krishna Balasubramanian ,  Kevin McDonald ,  Albert Wenger ,  Joseph Wilson

    发明人： Gil Beyda ,  Donald Locker ,  Krishna Balasubramanian ,  Kevin McDonald ,  Albert Wenger ,  Joseph Wilson

    IPC分类号： G06Q30/00 ,  G06F17/60

    CPC分类号： G06Q30/02 ,  G06Q30/0255 ,  G06Q30/0258 ,  G06Q30/0269

    摘要： Systems, methods and apparatus for delivering content to an audience member over a computer network. A console allows a user to define audience segments that are organized in hierarchical fashion. The segments are then calculated by collecting profile data for audience members and determining whether members have attributes that a defined by the audience segments. The hierarchical definition of segments allows audience segments to be logically combined and facilitates efficient recalculation of audience segments. Profile synchronization provides an authoritative identifier that is used to reconcile the potential issuance of multiple identifiers for a given audience member.

    摘要翻译： 通过计算机网络向观众提供内容的系统，方法和装置。 控制台允许用户定义以分级方式组织的观众段。 然后通过收集观众成员的简档数据并确定成员是否具有由观众段定义的属性来计算细分。 片段的分层定义允许细分受众群在逻辑上相结合，并有助于高效重新计算细分受众群。 配置文件同步提供了权威标识符，用于调整给定受众成员的潜在签发多个标识符。

    Audience targeting system with segment management
    4.
    发明申请
    Audience targeting system with segment management 有权
    具有细分管理的受众群体定位系统

    公开(公告)号：US20050125289A1

    公开(公告)日：2005-06-09

    申请号：US10981733

    申请日：2004-11-05

    申请人： Gil Beyda ,  Donald Locker ,  Krishna Balasubramanian ,  Kevin McDonald ,  Albert Wenger ,  Joseph Wilson

    发明人： Gil Beyda ,  Donald Locker ,  Krishna Balasubramanian ,  Kevin McDonald ,  Albert Wenger ,  Joseph Wilson

    IPC分类号： G06Q30/00 ,  G06F17/60

    CPC分类号： G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0255 ,  G06Q30/0269 ,  G06Q30/0277

    摘要： Systems, methods and apparatus for delivering content to an audience member over a computer network. A console allows a user to define audience segments that are organized in hierarchical fashion. The segments are then calculated by collecting profile data for audience members and determining whether members have attributes that a defined by the audience segments. The hierarchical definition of segments allows audience segments to be logically combined and facilitates efficient recalculation of audience segments. Profile synchronization provides an authoritative identifier that is used to reconcile the potential issuance of multiple identifiers for a given audience member.

    摘要翻译： 通过计算机网络向观众提供内容的系统，方法和装置。 控制台允许用户定义以分级方式组织的观众段。 然后通过收集观众成员的简档数据并确定成员是否具有由观众段定义的属性来计算细分。 片段的分层定义允许细分受众群在逻辑上相结合，并有助于高效重新计算细分受众群。 配置文件同步提供了权威标识符，用于调整给定受众成员的潜在签发多个标识符。

    Hybrid network based advertising system and method
    6.
    发明申请
    Hybrid network based advertising system and method 审中-公开

    公开(公告)号：US20060015406A1

    公开(公告)日：2006-01-19

    申请号：US11225935

    申请日：2005-09-13

    申请人： Gil Beyda ,  Krishna Balasubramanian

    发明人： Gil Beyda ,  Krishna Balasubramanian

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/00 ,  G06Q30/0242 ,  G06Q30/0255 ,  G06Q30/0256 ,  G06Q30/0257 ,  G06Q30/0264 ,  G06Q30/0269

    摘要： The invention relates to a system and method for presenting advertisements to a user. A user network processing device transmits at least one user request for an advertisement and presents advertisements served in response to the user request for an advertisement to the user. A content provider server having a local ad delivery engine with local ad campaign data receives the user request for and advertisement and transmits an advertisement to the user in response to the user request for an advertisement. A central ad planning server having a database operable to store central ad campaign data, the central ad planning server periodically transmits at least a portion of the database to the content provider server to update the local ad campaign data.

    Audience targeting system with segment management
    8.
    发明授权
    Audience targeting system with segment management 有权
    具有细分管理的受众群体定位系统

    公开(公告)号：US08150732B2

    公开(公告)日：2012-04-03

    申请号：US10981733

    申请日：2004-11-05

    申请人： Gil Beyda ,  Donald J. Locker ,  Krishna Balasubramanian ,  Kevin M. McDonald ,  Albert E. Wenger ,  Joseph G. Wilson

    发明人： Gil Beyda ,  Donald J. Locker ,  Krishna Balasubramanian ,  Kevin M. McDonald ,  Albert E. Wenger ,  Joseph G. Wilson

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0255 ,  G06Q30/0269 ,  G06Q30/0277

    摘要： Systems, methods and apparatus for delivering content to an audience member over a computer network. A console allows a user to define audience segments that are organized in hierarchical fashion. The segments are then calculated by collecting profile data for audience members and determining whether members have attributes that a defined by the audience segments. The hierarchical definition of segments allows audience segments to be logically combined and facilitates efficient recalculation of audience segments. Profile synchronization provides an authoritative identifier that is used to reconcile the potential issuance of multiple identifiers for a given audience member.

    摘要翻译： 通过计算机网络向观众提供内容的系统，方法和装置。 控制台允许用户定义以分级方式组织的观众段。 然后通过收集观众成员的简档数据并确定成员是否具有由观众段定义的属性来计算细分。 片段的分层定义允许细分受众群在逻辑上相结合，并有助于高效重新计算细分受众群。 配置文件同步提供了权威标识符，用于调整给定受众成员的潜在签发多个标识符。

    Hybrid Network Based Advertising System and Method
    9.
    发明申请
    Hybrid Network Based Advertising System and Method 审中-公开
    基于混合网络的广告系统与方法

    公开(公告)号：US20070198346A1

    公开(公告)日：2007-08-23

    申请号：US11535044

    申请日：2006-09-25

    申请人： Gil Beyda ,  Krishna Balasubramanian

    发明人： Gil Beyda ,  Krishna Balasubramanian

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/00 ,  G06Q30/0242 ,  G06Q30/0255 ,  G06Q30/0256 ,  G06Q30/0257 ,  G06Q30/0264 ,  G06Q30/0269

    摘要： The invention relates to a system and method for presenting advertisements to a user. A user network processing device transmits at least one user request for an advertisement and presents advertisements served in response to the user request for an advertisement to the user. A content provider server having a local ad delivery engine with local ad campaign data receives the user request for and advertisement and transmits an advertisement to the user in response to the user request for an advertisement. A central ad planning server having a database operable to store central ad campaign data, the central ad planning server periodically transmits at least a portion of the database to the content provider server to update the local ad campaign data.

    摘要翻译： 本发明涉及一种向用户呈现广告的系统和方法。 用户网络处理设备向用户发送至少一个用户请求，并且向用户呈现响应于广告的用户请求而服务的广告。 具有本地广告传送引擎与本地广告活动数据的内容提供商服务器响应于用户对广告的请求，接收用户的请求和广告，并向用户发送广告。 中央广告规划服务器具有可操作以存储中央广告活动数据的数据库，中央广告规划服务器周期性地将数据库的至少一部分发送到内容提供商服务器以更新本地广告活动数据。

    Audience server
    10.
    发明申请
    Audience server 有权
    观众服务器

    公开(公告)号：US20050246736A1

    公开(公告)日：2005-11-03

    申请号：US11132429

    申请日：2005-05-19

    申请人： Gil Beyda ,  Joseph Wilson

    发明人： Gil Beyda ,  Joseph Wilson

    IPC分类号： G06F3/00 ,  G06F13/00 ,  H04N7/025 ,  H04N7/10 ,  H04N7/173 ,  H04N5/445

    CPC分类号： G06Q30/0244 ,  G06Q30/0257 ,  G06Q30/0269 ,  G06Q30/0273 ,  H04H20/14 ,  H04H60/45 ,  H04H60/46 ,  H04H60/66 ,  H04H2201/70 ,  H04N7/173 ,  H04N7/17318 ,  H04N21/2547 ,  H04N21/25891 ,  H04N21/44222 ,  H04N21/6581 ,  H04N21/6582 ,  H04N21/812

    摘要： Delivery of content such as advertisements to audience members. Profile data is collected regarding audience members to whom advertisements may be delivered, such that a given audience member has an established profile data. Upon receiving a request to serve an advertisement to an audience member, a recognition that the target of the request is the given audience member is made. Then it is determined that a particular advertisement should be served to the given audience member. The determination includes recognition of the given audience member and corresponding selection advertisements optimized for the recognized audience member. A configurable delivery decision making mode allows pre-optimized as well as delivery time factoring for determining advertisements. Performance criteria and revenue allocation based upon data provider participation are also provided.

    摘要翻译： 向观众提供广告等内容。 关于可以向其发送广告的观众成员收集简档数据，使得给定的观众成员具有已建立的简档数据。 在接收到向观众提供广告的请求时，确认该请求的目标是给定的受众成员。 然后确定特定的广告应该被给予给定的观众。 该确定包括对给定观众的认可和针对公认的观众成员优化的对应选择广告。 可配置的传送决策模式允许预优化以及用于确定广告的传送时间因子分解。 还提供了基于数据提供者参与的绩效标准和收入分配。