公开(公告)号：US10606907B1

公开(公告)日：2020-03-31

申请号：US15170288

申请日：2016-06-01

Applicant: Google Inc.

Inventor： Raghava Viswa Mani Kiran Peddinti ,  Lakshmi Kumar Dabbiru

IPC: G06F17/30 ,  G06F16/9535 ,  G06F3/0488 ,  G06F3/0484 ,  G06F3/0482 ,  G06Q30/06 ,  G06F16/248

Abstract: Interactive browsable content items can be used to browse and explore through content items responsive to a search query. A content item selection system can receive a search query and generate a result set identifying a plurality of products that define an n-dimensional space of the products. Pivot points are selected for the n-dimensional space to provide distinct products representative of the entire n-dimensional space. The pivot points are displayed in the interactive browsable content item on the client device. A subset of similar products are selected from the n-dimensional space of products responsive to the selection of a pivot point and displayed on the client device. Responsive to a zoom out touch input, a new set of pivot points are selected based on the prior selected pivot point.

公开(公告)号：US20170076357A1

公开(公告)日：2017-03-16

申请号：US14855363

申请日：2015-09-15

Applicant: GOOGLE INC.

Inventor： Raghava Viswa Mani Kiran Peddinti ,  Lakshmi Kumar Dabbiru

IPC: G06Q30/06 ,  G06Q30/02 ,  H04W88/04

CPC classification number: G06Q30/0635 ,  G06Q30/0267 ,  G06Q30/0275

Abstract: Guiding purchasing via smartphone by, determining, via smartphone input of a user, the smartphone user's intent to purchase a given product. At least one sequence of tasks to purchase each of a plurality of products is determined. The determined intent to purchase the given product is associated with a determined sequence of tasks to purchase one of the products in the plurality of products. The smartphone user's current state in the associated sequence of tasks is determined. The smartphone user is notified, via the smartphone, of the next uncompleted task from the associated sequence of tasks based on the smartphone user's current state in the associated sequence of tasks.

Abstract translation: 通过智能手机引导，通过智能手机输入确定智能手机用户购买给定产品的意图。 确定购买多个产品中的每一个的至少一个任务序列。 确定的购买给定产品的意图与确定的任务序列相关联以购买多个产品中的一个产品。 确定智能手机用户在相关任务顺序中的当前状态。 基于智能手机用户在相关联的任务序列中的当前状态，智能手机用户通过智能电话从相关的任务序列通知下一个未完成的任务。

公开(公告)号：US20160321693A1

公开(公告)日：2016-11-03

申请号：US14701119

申请日：2015-04-30

Applicant: Google Inc.

Inventor： Lakshmi Kumar Dabbiru ,  Senthil Kumar Hariramasamy

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0256 ,  G06Q50/16

Abstract: Systems and methods for providing conversion metrics for ads related to the housing industry or the employment industry are provided. A system can identify a plurality of ads provided for display to a plurality of identifiers. Each of the plurality of ads is related to one of a housing industry or an employment industry. The system can identify, for an advertiser providing a subset of the identified plurality of ads, one or more identifiers to which the subset of the identified plurality of ads are provided for display. The system can determine, from a location database that includes location information of the plurality of identifiers, a number of identifiers of the identifiers to which the subset of the identified plurality of ads are provided for display that changed locations. The system can then provide, to the advertiser, a conversion metric based on the number of identifiers that changed locations responsive to determining that the number of identifiers is greater than a predetermined threshold.

Abstract translation: 提供了与住房行业或就业行业相关的广告提供转换指标的系统和方法。 系统可以将提供用于显示的多个广告识别为多个标识符。 多个广告中的每一个都与住房行业或就业行业之一相关。 所述系统可以为提供所识别的多个广告的子集的广告客户识别提供所标识的多个广告的子集用于显示的一个或多个标识符。 系统可以从包括多个标识符的位置信息的位置数据库确定标识符的标识符的数量，所识别的多个广告的子集被提供给标识符，用于显示改变的位置。 然后，系统可以基于响应于确定标识符的数量大于预定阈值而改变的位置的标识符的数量向广告商提供转换度量。

公开(公告)号：US20150095088A1

公开(公告)日：2015-04-02

申请号：US14041420

申请日：2013-09-30

Applicant: Google Inc.

Inventor： Lakshmi Kumar Dabbiru ,  Tengfei Mu

IPC: G06Q10/10 ,  G06Q30/02

CPC classification number: G06Q10/1095 ,  G06Q30/0277

Abstract: This specification describes methods, systems, and apparatus, including computer programs encoded on a computer-readable storage device, for providing a content item. The subject matter of the specification is embodied in a method that includes providing, from a processing device, data that causes a display of a sponsored content item on a client device. The display of the sponsored content item includes a control for scheduling an appointment, and the control, responsive to an input, causes a display of a form within the content item for receiving user-input related to scheduling the appointment. The method also includes receiving, at the one or more processing devices, information representing the user-input related to scheduling the appointment, and providing the information representing the user-input to a computing device associated with scheduling appointments related to the sponsored content item. The information is used by the computing device to schedule the appointment.

Abstract translation: 本说明书描述了用于提供内容项目的方法，系统和装置，包括编码在计算机可读存储装置上的计算机程序。 说明书的主题体现在一种方法中，该方法包括从处理设备提供导致在客户端设备上显示赞助内容项目的数据。 赞助内容项的显示包括用于调度约会的控制，并且响应于输入的控制使得内容项内的表单的显示用于接收与调度约会有关的用户输入。 所述方法还包括在所述一个或多个处理设备处接收表示与所述约定相关的用户输入的信息，以及将表示所述用户输入的信息提供给与所述赞助的内容项相关的调度约会相关联的计算设备。 该信息由计算设备用于安排约会。

公开(公告)号：US20140324582A1

公开(公告)日：2014-10-30

申请号：US13874432

申请日：2013-04-30

Applicant: Google Inc.

Inventor： Dani SULEMAN ,  Chuan Jiang ,  Shreyas Doshi ,  Lakshmi Kumar Dabbiru ,  Daniel Aaron Shaffer ,  Varouj Armen Chitilian ,  Emily Moxley ,  Vinod Aanupam ,  Hobart Runa Sze

IPC: G06Q30/02

CPC classification number: G06Q30/0256

Abstract: Methods for identifying social network users to display with an advertisement in response to a search query are provided. In one aspect, a method includes receiving a search query from a user, the user having a user presence on a social network, and identifying at least one advertisement responsive to the search query, the at least one advertisement associated with an entity having a social presence on the social network. The method also includes identifying another user of the social network that has a mutual user connection with the user on the social network and has interacted with the social presence on the social network, and providing, for display and in response to the search query, the at least one advertisement responsive to the search query, an identification of the other user, and an indicator of the interaction of the other user. Systems and machine-readable media are also provided.

Abstract translation: 提供了用于识别社交网络用户以响应于搜索查询来显示广告的方法。 一方面，一种方法包括从用户接收搜索查询，用户在社交网络上具有用户存在，以及响应于搜索查询识别至少一个广告，所述至少一个广告与具有社会的实体相关联 在社交网络上的存在。 该方法还包括识别在社交网络上与用户具有相互用户连接并且与社交网络上的社交存在相互作用的社交网络的另一用户，并且为了显示和响应于搜索查询提供 响应于搜索查询的至少一个广告，另一个用户的标识以及另一个用户的交互的指示符。 还提供系统和机器可读介质。

公开(公告)号：US10204239B2

公开(公告)日：2019-02-12

申请号：US14594955

申请日：2015-01-12

Applicant: Google Inc.

Inventor： Lakshmi Kumar Dabbiru ,  Senthil Hariramasamy ,  Gaurav Garg

IPC: G06F17/30 ,  G06F7/00 ,  G06F21/64

Abstract: Systems and methods for detecting device or carrier change conversions based on device information and carrier information that is received with requests to provide content to communication devices is provided. A system can receive requests to provide content including a device identifier, an account identifier identifying an account agnostic to the device, and a carrier identifier. The system can serve content items in response to the requests to provide content that are related to communication devices different from the device associated with the device identifier or carriers different from the carrier associated with the carrier identifier. The system can detect, from the contents of a subset of the requests to provide content, that the account identifier is associated with a different device identifier or carrier identifier and identify one or more content items corresponding to the different device identifier or carrier identifier. The system can then attribute credit for the change in device identifier or carrier identifier to the identified content items.

公开(公告)号：US20180005280A1

公开(公告)日：2018-01-04

申请号：US15702366

申请日：2017-09-12

Applicant: Google Inc.

Inventor： Raghava Viswa Mani Kiran Peddinti ,  Lakshmi Kumar Dabbiru

IPC: G06Q30/02 ,  H04L12/26

CPC classification number: G06Q30/0277 ,  G06Q30/0261 ,  H04L43/0888

Abstract: Systems and methods for providing interactive content for display in low-bandwidth communication environments are provided. A system can receive request for a web page including primary content. The system can determine that the end user computing device is communicating with the data processing system via a network connection corresponding to a bandwidth below a predetermined threshold. The system can, responsive to determining that the network connection corresponds to a bandwidth below the predetermined threshold, provide the web page including the primary video content and web page code invoking a low bandwidth advertisement rendering script responsive to the request for the web page. The low bandwidth advertisement rendering script can be configured to cause the client device to receive an ad rendering application and an ad content package, and then render an interactive ad corresponding to the ad content package.

公开(公告)号：US20160371750A1

公开(公告)日：2016-12-22

申请号：US14744396

申请日：2015-06-19

Applicant: Google Inc.

Inventor： Raghava Viswa Mani Kiran Peddinti ,  Lakshmi Kumar Dabbiru

IPC: G06Q30/02 ,  H04L12/26

CPC classification number: G06Q30/0277 ,  G06Q30/0261 ,  H04L43/0888

Abstract: Systems and methods for providing interactive content for display in low-bandwidth communication environments are provided. A system can receive request for a web page including primary content. The system can determine that the end user computing device is communicating with the data processing system via a network connection corresponding to a bandwidth below a predetermined threshold. The system can, responsive to determining that the network connection corresponds to a bandwidth below the predetermined threshold, provide the web page including the primary video content and web page code invoking a low bandwidth advertisement rendering script responsive to the request for the web page. The low bandwidth advertisement rendering script can be configured to cause the client device to receive an ad rendering application and an ad content package, and then render an interactive ad corresponding to the ad content package.

Abstract translation: 提供了用于提供用于在低带宽通信环境中显示的交互内容的系统和方法。 系统可以接收包括主要内容的网页的请求。 系统可以确定终端用户计算设备通过对应于低于预定阈值的带宽的网络连接与数据处理系统进行通信。 系统可以响应于确定网络连接对应于低于预定阈值的带宽，提供响应于对网页的请求而调用低带宽广告呈现脚本的主要视频内容和网页代码的网页。 低带宽广告呈现脚本可以被配置为使得客户端设备接收广告呈现应用和广告内容包，然后呈现与广告内容包相对应的交互式广告。

公开(公告)号：US20150134414A1

公开(公告)日：2015-05-14

申请号：US14498446

申请日：2014-09-26

Applicant: Google Inc.

Inventor： Daniel Shaffer ,  Shreyas Doshi ,  Dani Suleman ,  Lakshmi Kumar Dabbiru ,  Varouj Chitilian ,  Sundeep Jain

IPC: G06Q30/02 ,  G06F17/22 ,  G06F17/30

CPC classification number: G06Q30/0254 ,  G06Q30/0203

Abstract: Systems and methods for annotating a content item may include determining statistical data concerning the at least one resource, brand, product, or service. A statistic of the statistical data may be associated with a content item associated with the at least one resource, brand, product, or service. A request for a content item may be received from a client device and the content item associated with the statistic of the statistical data may be selected in response to the request. Data to effect presentation of the selected content item and data to effect presentation of an annotation with the selected content item may be served. The annotation may be based, at least in part, on the statistic of the statistical data.

Abstract translation: 用于注释内容项的系统和方法可以包括确定关于至少一个资源，品牌，产品或服务的统计数据。 统计数据的统计量可以与与至少一个资源，品牌，产品或服务相关联的内容项目相关联。 可以从客户端设备接收对内容项目的请求，并且可以响应于该请求来选择与统计数据的统计信息相关联的内容项目。 可以提供用于实现所选择的内容项目和数据的呈现以实现具有所选内容项目的注释的呈现的数据。 该注释可以至少部分地基于统计数据的统计。

公开(公告)号：US10460348B1

公开(公告)日：2019-10-29

申请号：US14920389

申请日：2015-10-22

Applicant: Google Inc.

Inventor： Raghava Viswa Mani Kiran Peddinti ,  Lakshmi Kumar Dabbiru

IPC: G06Q30/02

Abstract: Systems and methods of selecting content items for an online ad campaign in a computerized network environment are described herein. The system can receive, from a first content provider, an event call. The event call can include an identifier and an action type. The system can receive, from a client device, a request for content, the client device associated with the identifier. The system can determine a similarity between the action type and a relevance keyword. The relevance keyword can be by a second content provider. The system can generate a bid value factor for a content item of the second content provider and a bid value factor based on the semantic similarity. The system can determine a bid value for the content item of the second content provider based on the bid value factor. The system can select, for transmission to the client computing device, the content item.