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公开(公告)号：US10650066B2
公开(公告)日：2020-05-12
申请号：US13840380
申请日：2013-03-15
Applicant: Google Inc.
Inventor： Vaibhav Vaish , Venky Ramachandran , David Philip Sisson , Ramakrishnan Kandhan , Pramod Adiddam , Vinod Marur , Gaurav Garg
IPC: G06F17/30 , G06F16/9535 , G06F16/93
Abstract: Methods and systems for enhancing online content with creative text relevant to the online content are provided. A plurality of candidate sitelinks is identified in response to a user search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.
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公开(公告)号：US20170220694A1
公开(公告)日：2017-08-03
申请号：US15491734
申请日：2017-04-19
Applicant: Google Inc.
Inventor： Vaibhav Vaish , Venky Ramachandran , David Philip Sisson , Ramakrishnan Kandhan , Pramod Adiddam , Vinod Ramachandran Marur , Gaurav Garg
IPC: G06F17/30
Abstract: Methods and systems for improved processor efficiency via reductions in repeated calculations are provided. A plurality of candidate sitelinks are identified in response to a search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.
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公开(公告)号：US10776435B2
公开(公告)日：2020-09-15
申请号：US15491734
申请日：2017-04-19
Applicant: Google Inc.
Inventor： Vaibhav Vaish , Venky Ramachandran , David Philip Sisson , Ramakrishnan Kandhan , Pramod Adiddam , Vinod Ramachandran Marur , Gaurav Garg
IPC: G06F17/00 , G06F16/9535 , G06F16/93
Abstract: Methods and systems for improved processor efficiency via reductions in repeated calculations are provided. A plurality of candidate sitelinks are identified in response to a search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.
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公开(公告)号：US10354292B1
公开(公告)日：2019-07-16
申请号：US15164515
申请日：2016-05-25
Applicant: Google Inc.
Inventor： Shreyas Doshi , Venky Ramachandran , Gaurav Garg , Poorva Hari Potdar , Ramakrishnan Kandhan , Xin Zheng , Advay Mengle
IPC: G06F16/9535 , G06Q30/02
Abstract: Systems and methods for generating navigation filters are provided. A target resource is parsed and occurrences of data entries representing archetypal headings and/or archetypal items for a navigation filter are identified in the content of the target resource. A path to each of the identified occurrences is determined and used to construct a query for additional navigation filter headings and/or navigation filter items that have the same path as an identified occurrence. Identified occurrences of archetypal data entries in the target resource and the additional content having the same path as an identified occurrence are used as potential navigation filter headings and/or potential navigation filter items. Navigation filters are generated by associating one or more of the potential navigation filter items with one of the potential navigation filter headings.
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公开(公告)号：US20180365295A1
公开(公告)日：2018-12-20
申请号：US14071317
申请日：2013-11-04
Applicant: Google Inc.
Inventor： Matthew Paff , Gaurav Garg , Ramakrishnan Kandhan , Awaneesh Verma , Chetan Narain , Omkar Muralidharan , Mehmet Emre Sargin , Ming Yang , David Adams
IPC: G06F17/30
Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. One or more content items are identified that are eligible to be presented in response to received requests in accordance with one or more selection criteria. One of the content items includes one or more parameters that can be varied. A range is identified over which a parameter of the one or more parameters is variable, and a subset of the range is identified, wherein the subset is less than the entire range. A request for content is received that is satisfied by the content item. The content item is prepared, including randomly selecting a value for the parameter that is within the subset of the range. At least one performance aspect associated with the prepared one content item is monitored.
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Patent Agency Ranking
公开(公告)号：US09378276B1
公开(公告)日：2016-06-28
申请号：US14146769
申请日：2014-01-03
Applicant: Google Inc.
Inventor： Advay Mengle , Gaurav Garg , Shreyas Doshi , Venky Ramachandran , Xin Zheng , Ramakrishnan Kandhan , Poorva Hari Potdar
IPC: G06F17/30
CPC classification number: G06F17/30864 , G06F17/30719
Abstract: Systems and methods for generating navigation filters are provided. A target resource is parsed and occurrences of data entries representing archetypal headings and/or archetypal items for a navigation filter are identified in the content of the target resource. A path to each of the identified occurrences is determined and used to construct a query for additional navigation filter headings and/or navigation filter items that have the same path as an identified occurrence. Identified occurrences of archetypal data entries in the target resource and the additional content having the same path as an identified occurrence are used as potential navigation filter headings and/or potential navigation filter items. Navigation filters are generated by associating one or more of the potential navigation filter items with one of the potential navigation filter headings.
Abstract translation: 提供了生成导航过滤器的系统和方法。 解析目标资源，并在目标资源的内容中标识表示导航过滤器的原型标题和/或原型项目的数据条目的出现。 确定每个已识别事件的路径，并用于构建与所识别出现的路径相同的其他导航过滤器标题和/或导航过滤条目的查询。 在目标资源中识别的原型数据条目的出现以及具有与识别出现的相同路径的附加内容被用作潜在的导航过滤器标题和/或潜在的导航过滤条目。 通过将一个或多个潜在导航过滤器项目与潜在的导航过滤器标题中的一个相关联来生成导航过滤器。
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公开(公告)号：US20140214790A1
公开(公告)日：2014-07-31
申请号：US13840380
申请日：2013-03-15
Applicant: Google Inc.
Inventor： Vaibhav Vaish , Venky Ramachandran , David Philip Sisson , Ramakrishnan Kandhan , Pramod Adiddam , Vinod Marur , Gaurav Garg
IPC: G06F17/30
CPC classification number: G06F16/9535 , G06F16/93
Abstract: Methods and systems for enhancing online content with creative text relevant to the online content are provided. A plurality of candidate sitelinks is identified in response to a user search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.
Abstract translation: 提供了使用与在线内容相关的创意文字增强在线内容的方法和系统。 响应于用户搜索在线内容来识别多个候选附加链接。 每个附加链接都与多个候选广告素材相关联，附加链接可以通过该候选广告素材呈现给用户。 广告素材被规范化以形成候选广告素材群集。 附加链接也被规范化。 广告素材与候选规范化附加链接相匹配，以便提供增强的附加链接，增加了与用户搜索的相关性。
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公开(公告)号：US10735552B2
公开(公告)日：2020-08-04
申请号：US15603701
申请日：2017-05-24
Applicant: Google Inc.
Inventor： Vaibhav Vaish , Venky Ramachandran , David Philip Sisson , Ramakrishnan Kandhan , Pramod Adiddam , Vinod Marur , Gaurav Garg , Gaurav Bhaya , Robert Stets
IPC: H04L29/08 , H04L12/26 , H04L29/06 , G10L15/22 , G06F16/9535
Abstract: A system for transmission of packetized data in a voice activated computer network environment. The system can identify candidate canonicalized digital components that relate to secondary search locations. For each of the candidate canonicalized digital components the system can calculate transmissions scores that are used to select one of the candidate canonicalized digital components for transmission.
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公开(公告)号：US09767169B1
公开(公告)日：2017-09-19
申请号：US14498416
申请日：2014-09-26
Applicant: Google Inc.
Inventor： Matthew Paff , Ramakrishnan Kandhan , Catherine Zuo
IPC: G06F17/30
CPC classification number: G06F17/30554 , G06F17/30864
Abstract: Systems and methods for enhancing search results for improved readability are provided. A search result is identified using a set of query terms. The search result may be first-party content or third-party content. The search result includes a first textual portion and a second textual portion. Each of the set of query terms that appear in the first textual portion are highlighted in the first textual portion. Each of the set of query terms that appear in the second textual portion but not in the first textual portion are highlighted in the second textual portion. A query response including the highlighted search result is generated and provided to a client device.
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公开(公告)号：US20170257456A1
公开(公告)日：2017-09-07
申请号：US15603701
申请日：2017-05-24
Applicant: Google Inc.
Inventor： Vaibhav Vaish , Venky Ramachandran , David Philip Sisson , Ramakrishnan Kandhan , Pramod Adiddam , Vinod Marur , Gaurav Garg , Gaurav Bhaya , Robert Stets
Abstract: A system for transmission of packetized data in a voice activated computer network environment. The system can identify candidate canonicalized digital components that relate to secondary search locations. For each of the candidate canonicalized digital components the system can calculate transmissions scores that are used to select one of the candidate canonicalized digital components for transmission.
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