公开(公告)号：US11176575B2

公开(公告)日：2021-11-16

申请号：US16564954

申请日：2019-09-09

Applicant: Google LLC

Inventor： Rajat Bhattacharjee ,  Aranyak Mehta ,  Benyu Zhang ,  Vivek Raghunathan

IPC: G06Q30/02 ,  G06F16/9535

Abstract: Information regarding display of selected content items in assigned slots is provided. The information is based on a selected template that includes areas for groups of slots for related content items, such as content items that are targeted to a common targeting object. Candidate content items, identified based on targeting or other distribution information, are assigned to selected slots to determine at least part of the information regarding display of the selected content items.

公开(公告)号：US20190205974A1

公开(公告)日：2019-07-04

申请号：US16242114

申请日：2019-01-08

Applicant: Google LLC

Inventor： Christopher Davis Monkman ,  Aranyak Mehta ,  Omkar Muralidharan ,  Christopher M. Roat ,  Bartholomew Furrow ,  Edward A. Baltz

IPC: G06Q30/08 ,  G06Q30/02

CPC classification number: G06Q30/08 ,  G06Q30/0251 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items. In one aspect, a method includes identifying a content item that is eligible to be provided in response to a content item request and is associated with a bid. It is determined that the identified content item includes two or more different interactive elements that each cause different actions to be initiated in response to user interaction with the different interactive elements. An auction score is determined for the content item based on a function of the bid, a bid modifier for each different interaction, and a probability that each interaction will be invoked. The content item is selected to be provided based on the auction score. Data that cause presentation of the selected content item at a user device are output.

公开(公告)号：US20190392481A1

公开(公告)日：2019-12-26

申请号：US16564954

申请日：2019-09-09

Applicant: Google LLC

Inventor： Rajat Bhattacharjee ,  Aranyak Mehta ,  Benyu Zhang ,  Vivek Raghunathan

IPC: G06Q30/02 ,  G06F16/9535

Abstract: Information regarding display of selected content items in assigned slots is provided. The information is based on a selected template that includes areas for groups of slots for related content items, such as content items that are targeted to a common targeting object. Candidate content items, identified based on targeting or other distribution information, are assigned to selected slots to determine at least part of the information regarding display of the selected content items.

公开(公告)号：US10417661B2

公开(公告)日：2019-09-17

申请号：US15066826

申请日：2016-03-10

Applicant: Google LLC

Inventor： Rajat Bhattacharjee ,  Aranyak Mehta ,  Benyu Zhang ,  Vivek Raghunathan

IPC: G06Q30/02 ,  G06F16/9535

Abstract: A search system server routes a given query to devices that create a response to the query. For query processing, a mixer server determines a sequence in which various servers are called, formats requests, and aggregates data obtained from the various servers. A query reviser creates various different queries that differ from, but are based on, the given query and prior queries submitted by a same user that submitted the given query or location information associated with the user. Portions of content are incorporated into the search results page including content selected based on the given query and based on the various different queries. A visual representation of the various portions of content within the search results page is generated. A display of a client device that submitted the given query is updated to present the search results page including the visual representation of the various portions of content.

公开(公告)号：US10397056B2

公开(公告)日：2019-08-27

申请号：US15382231

申请日：2016-12-16

Applicant: Google LLC

Inventor： Qian Zhong ,  Aranyak Mehta ,  Patrick Hummel ,  Kshipra Uday Bhawalkar ,  Shaohua Sun ,  Gagan Aggarwal

IPC: G06F15/177 ,  H04L12/24 ,  H04N1/00 ,  G06F16/9538 ,  G06F16/95 ,  G06F16/838 ,  G06F16/14 ,  G06F16/9038 ,  G06F16/957 ,  G06Q30/02

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium. In some implementations, methods include determining multiple different configurations of multiple digital components eligible to be presented within a single digital component slot in a given electronic document being presented at a client device, selecting a particular configuration that has a highest configuration score and includes a given digital component, determining an offset factor that quantifies a negative impact of the given digital component on other digital components, optimizing a distribution amount applied to the given digital component based on the offset factor and a baseline distribution amount applied to each digital component in each of the multiple different configurations, and transmitting the given digital component to the client device based on the distribution amount for the given digital component, including causing the given digital component to be presented at the client device in the particular configuration.

公开(公告)号：US10747825B2

公开(公告)日：2020-08-18

申请号：US15444279

申请日：2017-02-27

Applicant: Google LLC

Inventor： Bin Liu ,  Aranyak Mehta ,  Xi Tan ,  Christopher K. Harris ,  Samuel Sze Ming Ieong ,  Gabriel Florin Constantin

IPC: G06F16/2453 ,  G06F16/951 ,  G06N20/00 ,  G06Q30/02 ,  G06F16/9535

Abstract: Methods, systems, apparatus, including computer programs encoded on a computer storage medium, for determining whether to execute a query based on a predicted computerized rendering period The method may include actions of receiving a query, determining a set of one or more features based on the query, generating a query vector, providing the query vector to a machine learning model, receiving first data, based on the output of the machine learning model, that is indicative of whether the computerized rendering period associated with the query is likely to satisfy the predetermined threshold, determining based on the first data that the computerized rendering period available for displaying a set of one or more candidate content items that are responsive to the query is not likely to satisfy the predetermined threshold, and determining to not use a search engine to execute the received query.

公开(公告)号：US10733665B2

公开(公告)日：2020-08-04

申请号：US16242114

申请日：2019-01-08

Applicant: Google LLC

Inventor： Christopher Davis Monkman ,  Aranyak Mehta ,  Omkar Muralidharan ,  Christopher M. Roat ,  Bartholomew Furrow ,  Edward A. Baltz

IPC: G06Q30/02 ,  G06Q30/08

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items. In one aspect, a method includes identifying a content item that is eligible to be provided in response to a content item request and is associated with a bid. It is determined that the identified content item includes two or more different interactive elements that each cause different actions to be initiated in response to user interaction with the different interactive elements. An auction score is determined for the content item based on a function of the bid, a bid modifier for each different interaction, and a probability that each interaction will be invoked. The content item is selected to be provided based on the auction score. Data that cause presentation of the selected content item at a user device are output.

公开(公告)号：US10535084B1

公开(公告)日：2020-01-14

申请号：US15894367

申请日：2018-02-12

Applicant: Google LLC

Inventor： Aranyak Mehta ,  Omkar Muralidharan ,  Bartholomew Furrow ,  Christopher Davis Monkman

IPC: G06Q30/02 ,  G06F16/9535

Abstract: According to at least one aspect, a method for providing content items augmented with format elements includes receiving a request for a content item and generating a plurality of augmented content items based on a plurality of original content items and a plurality of format elements. In a first stage a first content item associated with a first original content item is selected based on normalized auction scores of the content items. In a second stage, a set of content items associated with the first original content item is identified. Selection scores for the content items in the identified set are computed based on respective normalization parameters. A second content item is selected from the identified set based on the selection scores and a bid amount. The second content item is then provided for display to a user.

公开(公告)号：US10366414B1

公开(公告)日：2019-07-30

申请号：US15178833

申请日：2016-06-10

Applicant: Google LLC

Inventor： Rajat Bhattacharjee ,  Aranyak Mehta ,  Benyu Zhang ,  Vivek Raghunathan

IPC: G06F16/2455 ,  G06Q30/02 ,  G06F16/951 ,  G06F16/955

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enhancing selecting relevant and diverse advertisements. In one aspect, a method includes receiving an initial query, selecting one or more additional queries relating to the initial query, including selecting additional queries having a greatest commerciality, identifying one or more content items for each of the additional queries, the one or more content items forming a content block, and providing a content block and an associated additional query to a client device to be displayed along with search results associated with the initial query.

公开(公告)号：US10198765B2

公开(公告)日：2019-02-05

申请号：US14337986

申请日：2014-07-22

Applicant: GOOGLE LLC

Inventor： Christopher Davis Monkman ,  Aranyak Mehta ,  Omkar Muralidharan ,  Christopher M. Roat ,  Bartholomew Furrow ,  Edward A. Baltz

IPC: G06Q30/02 ,  G06Q30/08

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items. In one aspect, a method includes identifying a content item that is eligible to be provided in response to a content item request and is associated with a bid. It is determined that the identified content item includes two or more different interactive elements that each cause different actions to be initiated in response to user interaction with the different interactive elements. An auction score is determined for the content item based on a function of the bid, a bid modifier for each different interaction, and a probability that each interaction will be invoked. The content item is selected to be provided based on the auction score. Data that cause presentation of the selected content item at a user device are output.