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公开(公告)号：US08700452B1
公开(公告)日：2014-04-15
申请号：US12262737
申请日：2008-10-31
申请人： Wendy R. McKennon , Bhavesh R. Mehta , Dustin S. Jackson , Abhinay Sharma , Scott S. Benson , Andrew E. Silverman , Dan Siroker , Robert Kniaz , Nicholas C. Fox , Markus Mock , James A. Gallagher , Benjamin A. Hardy , Mark K. Rose , Kai Chen , Joerg Heilig
发明人： Wendy R. McKennon , Bhavesh R. Mehta , Dustin S. Jackson , Abhinay Sharma , Scott S. Benson , Andrew E. Silverman , Dan Siroker , Robert Kniaz , Nicholas C. Fox , Markus Mock , James A. Gallagher , Benjamin A. Hardy , Mark K. Rose , Kai Chen , Joerg Heilig
摘要： Methods, systems, and apparatus, including computer program products, that can include receiving from an advertiser a request for billing based on a first measure of services, determining from quality data related to the advertiser whether the first measure of services can be converted with sufficient confidence to a second measure of services, providing services according to the first measure of services, monitoring stability data indicative of the stability of the relationship between the first measure of services and the second measure of services, and automatically switching from one to another mode of determining a price to be charged the customer for services provided.
摘要翻译： 方法，系统和装置，包括计算机程序产品，其可以包括基于第一服务测量从广告商接收计费请求，从与广告商相关的质量数据确定是否能够以足够的方式转换服务的第一度量 对第二项服务的信心，根据服务的第一测量提供服务，监测稳定性数据，指示第一测量服务与第二测量服务之间的关系的稳定性，并自动切换到另一种模式 确定为客户提供的服务收取的价格。
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公开(公告)号：US08473339B1
公开(公告)日：2013-06-25
申请号：US13559137
申请日：2012-07-26
申请人： Wendy R. McKennon , Bhavesh R. Mehta , Dustin S. Jackson , Abhinay Sharma , Scott S. Benson , Andrew E. Silverman , Dan Siroker , Robert Kniaz , Nicholas C. Fox , Markus Mock , James A. Gallagher , Benjamin A. Hardy , Mark K. Rose , Kai Chen , Joerg Heilig
发明人： Wendy R. McKennon , Bhavesh R. Mehta , Dustin S. Jackson , Abhinay Sharma , Scott S. Benson , Andrew E. Silverman , Dan Siroker , Robert Kniaz , Nicholas C. Fox , Markus Mock , James A. Gallagher , Benjamin A. Hardy , Mark K. Rose , Kai Chen , Joerg Heilig
IPC分类号： G06Q30/00
摘要： Methods, systems, and apparatus, including computer program products, that can include receiving from an advertiser a request for billing based on a first measure of services, determining from quality data related to the advertiser whether the first measure of services can be converted with sufficient confidence to a second measure of services, providing services according to the first measure of services, monitoring stability data indicative of the stability of the relationship between the first measure of services and the second measure of services, and automatically switching from one to another mode of determining a price to be charged the customer for services provided.
摘要翻译： 包括计算机程序产品在内的方法，系统和装置，包括计算机程序产品，其可以包括基于第一服务测量从广告商接收计费请求，从与广告商相关的质量数据确定是否能够以足够的方式转换第一服务量 对第二项服务的信心，根据服务的第一测量提供服务，监测稳定性数据，指示第一测量服务与第二测量服务之间的关系的稳定性，并自动切换到另一种模式 确定为客户提供的服务收取的价格。
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公开(公告)号：US20080275757A1
公开(公告)日：2008-11-06
申请号：US12025642
申请日：2008-02-04
申请人： Abhinay Sharma , Kai Chen , Rob Kniaz , Joerg Heilig
发明人： Abhinay Sharma , Kai Chen , Rob Kniaz , Joerg Heilig
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/063 , G06Q30/0201 , G06Q30/0273
摘要： Methods, systems and computer program products for estimating a CPC bid (eCPC) as a function of a target CPA bid based on predictive data (e.g., predicted conversion rate) have been described. The eCPC parameter can be used to develop a model that could be used to charge advertisers on a CPA basis while crediting publishers on a CPC basis.
摘要翻译： 已经描述了用于基于预测数据（例如，预测的转换率）来估计作为目标CPA出价的函数的CPC出价（eCPC）的方法，系统和计算机程序产品。 eCPC参数可用于开发可用于以CPA为单位向广告客户收费的模型，同时以CPC为单位记录发布商。
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公开(公告)号：US20150193215A1
公开(公告)日：2015-07-09
申请号：US11261953
申请日：2005-10-28
申请人： Sorin Jianu , Sundar Pichai , Jocelyn Lin , Ann Mei Chang , Othman Laraki , Joerg Heilig , John Fu , Shankar Ganesh , Jian Li , Jesse Savage , Carl Schedvin
发明人： Sorin Jianu , Sundar Pichai , Jocelyn Lin , Ann Mei Chang , Othman Laraki , Joerg Heilig , John Fu , Shankar Ganesh , Jian Li , Jesse Savage , Carl Schedvin
CPC分类号： G06F8/61 , G06F8/65 , H04L63/123 , H04L67/02 , H04L67/34
摘要： Systems and techniques to provide for software installation. In general, in one implementation, the technique includes detecting selection of one or more applications by a user; creating a manifest for the one or more applications, the manifest including a reference to the one or more applications and a reference to one or more installers, where each of the one or more applications is associated with a unique one of the one or more installers; and providing the manifest to a target system where each of the one or more applications can be installed, none of the applications or installers being provided in the manifest.
摘要翻译： 提供软件安装的系统和技术。 通常，在一个实现中，该技术包括检测用户对一个或多个应用的选择; 为所述一个或多个应用创建清单，所述清单包括对所述一个或多个应用的引用以及对一个或多个安装者的引用，其中所述一个或多个应用中的每一个与所述一个或多个安装者中的唯一的一个或多个安装者相关联 ; 并将清单提供给可以安装一个或多个应用程序中的每一个的目标系统，清单中没有提供任何应用程序或安装程序。
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公开(公告)号：US08261258B1
公开(公告)日：2012-09-04
申请号：US11262056
申请日：2005-10-28
申请人： Sorin Jianu , Sundar Pichai , Jocelyn Lin , Ann Mei Chang , Othman Laraki , Joerg Heilig , John Fu , Shankar Ganesh , Jian Li , Jesse Savage
发明人： Sorin Jianu , Sundar Pichai , Jocelyn Lin , Ann Mei Chang , Othman Laraki , Joerg Heilig , John Fu , Shankar Ganesh , Jian Li , Jesse Savage
CPC分类号： G06F8/61
摘要： Systems and techniques to provide for software installation. In general, in one implementation, the technique includes receiving a manifest, the manifest including a reference to one or more applications to be installed, obtaining an installer associated with an application, and using the associated installer to install the application on a target system, the application and the associated installer not being provided in the manifest.
摘要翻译： 提供软件安装的系统和技术。 通常，在一个实现中，该技术包括接收清单，该清单包括对要安装的一个或多个应用程序的引用，获得与应用程序相关联的安装程序，以及使用相关联的安装程序将应用程序安装在目标系统上， 应用程序和相关的安装程序不在清单中提供。
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公开(公告)号：US20120089459A1
公开(公告)日：2012-04-12
申请号：US13269154
申请日：2011-10-07
申请人： Sridhar Ramaswamy , Angela Chunwah Lai , Mark A. Foltz , Ariel H. Bardin , Julie Black , Joerg Heilig , Thomas R. Stanis
发明人： Sridhar Ramaswamy , Angela Chunwah Lai , Mark A. Foltz , Ariel H. Bardin , Julie Black , Joerg Heilig , Thomas R. Stanis
CPC分类号： G06Q30/0271 , G06Q30/02 , G06Q30/0243 , G06Q30/0251 , G06Q30/0254 , G06Q30/0277
摘要： Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.
摘要翻译： 收到与广告系列相关的关键字和刊登位置标准。 接收到指定web属性（例如网页）的广告请求，并且识别由web属性所满足的关键字和放置标准。 根据确定的关键字和放置标准，选择要提供的网络媒体资源的广告。
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公开(公告)号：US20090210385A1
公开(公告)日：2009-08-20
申请号：US12033590
申请日：2008-02-19
申请人： Sridhar Ramaswamy , Angela Chunwah Lai , Mark A. Foltz , Ariel H. Bardin , Julie Black , Joerg Heilig , Thomas R. Stanis
发明人： Sridhar Ramaswamy , Angela Chunwah Lai , Mark A. Foltz , Ariel H. Bardin , Julie Black , Joerg Heilig , Thomas R. Stanis
CPC分类号： G06Q30/0271 , G06Q30/02 , G06Q30/0243 , G06Q30/0251 , G06Q30/0254 , G06Q30/0277
摘要： Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.
摘要翻译： 收到与广告系列相关的关键字和刊登位置标准。 接收到指定web属性（例如网页）的广告请求，并且识别由web属性所满足的关键字和放置标准。 根据确定的关键字和放置标准，选择要提供的网络媒体资源的广告。
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公开(公告)号：US10977723B2
公开(公告)日：2021-04-13
申请号：US12507674
申请日：2009-07-22
摘要： Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.
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公开(公告)号：US07117216B2
公开(公告)日：2006-10-03
申请号：US10038203
申请日：2001-10-19
CPC分类号： G06F17/30908 , G06F7/32 , G06F17/30961 , Y10S707/99943
摘要： Embodiments of the present invention relate to a method and apparatus for a runtime merging system of hierarchical trees with a reference node implementation. According to one or more embodiments of the present invention, a reference node is implemented which holds a reference to a node in a DOM tree active in memory. The reference node class allows adding nodes to the merged tree without having to make a clone of the node, which is an expensive operation. In one embodiment, if a particular node is not present below a certain level of the tree in any layer except a unique layer, it renders visiting the children of that node unnecessary. A reference is kept to the node in the memory.
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公开(公告)号：US09639890B2
公开(公告)日：2017-05-02
申请号：US12607690
申请日：2009-10-28
申请人： Joerg Heilig , Scott Spencer , Rahul Bafna , Wayne W. Lin
发明人： Joerg Heilig , Scott Spencer , Rahul Bafna , Wayne W. Lin
CPC分类号： G06Q30/0275 , G06Q30/02 , G06Q30/08
摘要： Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.
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