Matching content providers and interested content users

    公开(公告)号:US10977723B2

    公开(公告)日:2021-04-13

    申请号:US12507674

    申请日:2009-07-22

    IPC分类号: G06Q30/08 G06Q30/02

    摘要: Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.

    Matching Content Providers and Interested Content Users
    2.
    发明申请
    Matching Content Providers and Interested Content Users 审中-公开
    匹配的内容提供商和感兴趣的内容用户

    公开(公告)号:US20100306048A1

    公开(公告)日:2010-12-02

    申请号:US12507674

    申请日:2009-07-22

    IPC分类号: G06Q30/00

    摘要: Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.

    摘要翻译: 描述了匹配内容提供商和感兴趣的内容用户的方法,系统和装置。 与用户的标识符一起接收指示用户访问网络位置的输入。 标识符被模糊化并被发送到被配置为在网络位置处向用户提供内容的内容提供商。 向用户发送重新直接标识符,指示用户直接联系内容提供商。 当用户联系内容提供商时,用户发送内容提供者识别用户的标识符和混淆的用户标识符。 内容提供者基于接收到的标识符更新混淆的用户标识符和提供者特定用户标识符的数据库。 因此,允许内容提供商基于模糊化和提供者特定的用户标识符识别感兴趣的用户。

    Network proxy bidding system
    3.
    发明授权

    公开(公告)号:US09639890B2

    公开(公告)日:2017-05-02

    申请号:US12607690

    申请日:2009-10-28

    IPC分类号: G06Q30/02 G06Q30/08

    摘要: Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.

    NETWORK PROXY BIDDING SYSTEM
    4.
    发明申请
    NETWORK PROXY BIDDING SYSTEM 有权
    网络代理投标系统

    公开(公告)号:US20100114716A1

    公开(公告)日:2010-05-06

    申请号:US12607690

    申请日:2009-10-28

    IPC分类号: G06Q30/00

    摘要: Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.

    摘要翻译: 描述用于提交网络代理出价并用与广告布置相关联的实际出价代替网络代理出价的方法,系统和计算机程序产品。 在某些实现中,广告客户可以向广告交易所提交网络代理出价,而不是提交静态出价。 网络代理出价可以向广告交易所指示当广告客户指定的与展示匹配的定位条件变得可用时,广告商希望从广告交易所接收回叫。 然后,广告客户可以计算并提交实际的静态出价,以替换响应回叫的网络代理出价。

    Dynamic content selection and delivery
    5.
    发明授权
    Dynamic content selection and delivery 有权
    动态内容选择和交付

    公开(公告)号:US08306857B2

    公开(公告)日:2012-11-06

    申请号:US12418447

    申请日:2009-04-03

    IPC分类号: G06Q30/00

    摘要: A system for selecting and delivering content items includes a primary system and a secondary system. Each system includes a server and a datastore of content items that is accessible by the server. The primary system receives a request for a content item, selects an appropriate content item from the primary datastore, and sends a query containing information regarding the selected content item to the secondary system. The secondary system receives the query, searches the secondary datastore, and determines whether to deliver the content item contained in the query, another content item, a default content item, or a pass-back to the requester.

    摘要翻译: 用于选择和传送内容项的系统包括主系统和辅助系统。 每个系统包括服务器和服务器可访问的内容项的数据存储。 主系统接收对内容项的请求,从主数据存储区中选择适当的内容项,并将包含有关所选内容项的信息的查询发送到辅助系统。 辅助系统接收查询,搜索辅助数据存储,并确定是否将包含在查询中的内容项目,另一内容项目,默认内容项目或传递回请求者。

    Identifier matching exchange
    6.
    发明授权
    Identifier matching exchange 有权
    标识符匹配交换

    公开(公告)号:US08843514B1

    公开(公告)日:2014-09-23

    申请号:US13601807

    申请日:2012-08-31

    IPC分类号: G06F17/30

    CPC分类号: G06F17/30861

    摘要: A computerized method, system for, and computer-readable medium operable to: initiate an algorithmic model with a query. The method comprises sending a match-coding request using the query in the algorithmic model. Use the match-coding request to identify a first identifier (ID) from a first domain. The method comprises mapping the first ID from the first domain in a same browser to a matching second ID in a second domain. The method comprises returning the matched IDs to at least one domain owner associated with the match-coding request.

    摘要翻译: 一种计算机化方法,系统和计算机可读介质,其可操作以:用查询启动算法模型。 该方法包括使用算法模型中的查询发送匹配编码请求。 使用匹配编码请求来识别来自第一域的第一标识符(ID)。 该方法包括将第一个ID从同一浏览器中的第一个域映射到第二个域中匹配的第二个ID。 该方法包括将匹配的ID返回给与匹配编码请求相关联的至少一个域所有者。

    Differential Buying Channels for Online Advertising
    7.
    发明申请
    Differential Buying Channels for Online Advertising 审中-公开
    在线广告的差异购买渠道

    公开(公告)号:US20100223141A1

    公开(公告)日:2010-09-02

    申请号:US12394835

    申请日:2009-02-27

    IPC分类号: G06Q30/00

    摘要: Systems and methods for adjusting bids based upon differential buying channels. A first buying channel and a second buying channel for an advertisement can be compared. If a revenue share from the first buying channel and second buying channel differ, the bid for the advertisement on the buying channel with the higher revenue share can be discounted based upon the difference. A winning bid can be identified using the discounted bid and the bid associated with the lower of the two revenue shares.

    摘要翻译: 基于差异购买渠道调整出价的系统和方法。 可以比较广告的第一购买频道和第二购买频道。 如果第一个购买渠道和第二个购买渠道的收益分成不同,则可以根据差额来折扣购买渠道上具有较高收入份额的广告。 可以使用折扣出价和与两个收入份额中较低者相关的出价来确定中标。

    Dynamic Content Selection and Delivery
    8.
    发明申请
    Dynamic Content Selection and Delivery 有权
    动态内容选择和交付

    公开(公告)号:US20090254437A1

    公开(公告)日:2009-10-08

    申请号:US12418447

    申请日:2009-04-03

    IPC分类号: G06Q30/00 G06F17/30

    摘要: A system for selecting and delivering content items includes a primary system and a secondary system. Each system includes a server and a datastore of content items that is accessible by the server. The primary system receives a request for a content item, selects an appropriate content item from the primary datastore, and sends a query containing information regarding the selected content item to the secondary system. The secondary system receives the query, searches the secondary datastore, and determines whether to deliver the content item contained in the query, another content item, a default content item, or a pass-back to the requester.

    摘要翻译: 用于选择和传送内容项的系统包括主系统和辅助系统。 每个系统包括服务器和服务器可访问的内容项的数据存储。 主系统接收对内容项的请求,从主数据存储区中选择适当的内容项,并将包含有关所选内容项的信息的查询发送到辅助系统。 辅助系统接收查询,搜索辅助数据存储,并确定是否将包含在查询中的内容项目,另一内容项目,默认内容项目或传递回请求者。

    Seamsaver for drywall
    9.
    发明申请
    Seamsaver for drywall 审中-公开
    Seamsaver为干墙

    公开(公告)号:US20050126100A1

    公开(公告)日:2005-06-16

    申请号:US10734185

    申请日:2003-12-15

    IPC分类号: E04F21/00 E04B1/00

    摘要: The seamsaver is a recess creating device available in one of three embodiments. Each embodiment is designed to prevent the potential ridging and crowning of butt joint seams in different situations. The first embodiment comprises a rectangular panel with a single elongate ridge attached on the front face, vertically centered and horizontally to one side. A second embodiment is identical to the first except that it has an additional ridge attached on the same face but opposite side. The ridge may be formed by an elongate rectangular block, a channel, or an angle, the channel and the angle having a wedge-shaped flange attached to the front face of the rectangular panel. The third embodiment has no ridges but comprises an elongated rectangular block of wood with a uniform, elongated dip running length-wise which is used to create an elongated recess running along the seam instead of across the seam.

    摘要翻译: 缝合器是在三个实施例中的一个中可用的凹陷创建装置。 每个实施例被设计成防止在不同情况下的对接接缝的潜在的隆起和凸起。 第一实施例包括具有附接在前表面上的单个细长脊的矩形面板,垂直居中并水平地向一侧。 第二实施例与第一实施例相同,除了它具有附接在相同面上但相对侧的附加脊。 脊可以由细长矩形块,通道或角度形成,通道和具有附接到矩形板的前表面的楔形凸缘的角度。 第三实施例没有脊部,但是包括细长的矩形块状木材,其具有均匀的细长浸渍,其长度方向延伸,其用于产生沿着接缝而不是穿过接缝而延伸的细长凹部。