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    Matching content providers and interested content users
    6.
    发明授权
    Matching content providers and interested content users 有权

    公开(公告)号：US10977723B2

    公开(公告)日：2021-04-13

    申请号：US12507674

    申请日：2009-07-22

    申请人： Adrian Dumitru Corduneanu ,  Eyal Manor ,  Scott Spencer ,  Joerg Heilig

    发明人： Adrian Dumitru Corduneanu ,  Eyal Manor ,  Scott Spencer ,  Joerg Heilig

    IPC分类号： G06Q30/08 ,  G06Q30/02

    摘要： Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.

    Network proxy bidding system
    8.
    发明授权
    Network proxy bidding system 有权

    公开(公告)号：US09639890B2

    公开(公告)日：2017-05-02

    申请号：US12607690

    申请日：2009-10-28

    申请人： Joerg Heilig ,  Scott Spencer ,  Rahul Bafna ,  Wayne W. Lin

    发明人： Joerg Heilig ,  Scott Spencer ,  Rahul Bafna ,  Wayne W. Lin

    IPC分类号： G06Q30/02 ,  G06Q30/08

    CPC分类号： G06Q30/0275 ,  G06Q30/02 ,  G06Q30/08

    摘要： Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.

    Placement identification and reservation
    9.
    发明授权
    Placement identification and reservation 有权
    放置识别和预约

    公开(公告)号：US08521598B1

    公开(公告)日：2013-08-27

    申请号：US13620456

    申请日：2012-09-14

    申请人： Parag Samdadiya ,  Rama Ranganath ,  Joerg Heilig

    发明人： Parag Samdadiya ,  Rama Ranganath ,  Joerg Heilig

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0242

    摘要： A reservation system receives placement inventory data from publishers that define placements that the publishers are offering for reservation. Placement queries that include targeting criteria for advertisements are received from an advertiser. Available placements that satisfy the target query from the placements defined in the placement inventory data are identified as target placements. The advertiser can reserve the placements from the publisher, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system. Discrepancies of reported performance of advertisements in the placements reported by the advertisers and the publishers can be reconciled and attributed to either the advertiser or the publisher.

    摘要翻译： 预订系统从发布商定义发布商提供预定的展示位置的收件人清单数据。 从广告客户收到包含广告定位条件的展示位置查询。 从展示位置广告资源数据中定义的展示位置满足目标查询的可用展示位置被标识为目标展示位置。 广告客户可以从发布商预留展示位置，并在预订期间修改预订。 属于广告主的广告系列的广告可以由广告商直接响应于发布者请求提供给发布者的请求以提供用于预约的广告，或者可以由预订系统或与广告服务器通信的广告服务器提供给发布者 预订系统。 广告客户和发布商报告的刊登位置报告的广告效果差异可以对帐，并归因于广告客户或发布商。

    Placement identification and reservation
    10.
    发明授权
    Placement identification and reservation 有权
    放置识别和预约

    公开(公告)号：US08335721B2

    公开(公告)日：2012-12-18

    申请号：US12243658

    申请日：2008-10-01

    申请人： Parag Samdadiya ,  Rama Ranganath ,  Joerg Heilig

    发明人： Parag Samdadiya ,  Rama Ranganath ,  Joerg Heilig

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0242

    摘要： A reservation system receives placement inventory data from publishers that define placements that the publishers are offering for reservation. Placement queries that include targeting criteria for advertisements are received from an advertiser. Available placements that satisfy the target query from the placements defined in the placement inventory data are identified as target placements. The advertiser can reserve the placements from the publisher, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system. Discrepancies of reported performance of advertisements in the placements reported by the advertisers and the publishers can be reconciled and attributed to either the advertiser or the publisher.

    摘要翻译： 预订系统从发布商定义发布商提供预定的展示位置的收件人清单数据。 从广告客户收到包含广告定位条件的展示位置查询。 从展示位置广告资源数据中定义的展示位置满足目标查询的可用展示位置被标识为目标展示位置。 广告客户可以从发布商预留展示位置，并在预订期间修改预订。 属于广告主的广告系列的广告可以由广告商直接响应于发布者请求提供给发布者的请求以提供用于预约的广告，或者可以由预订系统或与广告服务器通信的广告服务器提供给发布者 预订系统。 广告客户和发布商报告的刊登位置报告的广告效果差异可以对帐，并归因于广告客户或发布商。