公开(公告)号：US20130101100A1

公开(公告)日：2013-04-25

申请号：US13280106

申请日：2011-10-24

Applicant: Anantha Pradeep

Inventor： Anantha Pradeep

IPC: H04M15/00

CPC classification number: H04M15/04 ,  H04M15/41 ,  H04M15/43 ,  H04M15/58 ,  H04M15/80 ,  H04M15/8022 ,  H04M15/8083

Abstract: Mechanisms are provided to incent and enhance telephony service usage. Telephony call setup requests are monitored at a system for incenting telephony service usage and participants in a telephony service usage incentive program are identified. The system may be associated with a telephony central office. If a particular caller or call setup request is associated with a milestone, such as every nth caller or every mth minute, corresponding to the incentive program, the caller is provided with an incentive award. Eligibility may be determined by identifying callers enrolled in a particular calling plan, callers having opted into receiving advertising during a call, and callers that have opted into call monitoring. Advertising may be provided before call connection, during, or after a call and selected advertising may be provided by determining caller characteristics and caller phone interaction information.

Abstract translation: 提供机制来激励和增强电话服务使用。 在系统中监视电话呼叫建立请求，以激励电话服务使用，并且识别电话服务使用激励程序中的参与者。 该系统可以与电话中心局相关联。 如果特定呼叫者或呼叫建立请求与对应于激励程序的里程碑（例如每第n个呼叫者或每第m分钟）相关联，则向呼叫者提供奖励奖励。 资格可以通过识别在特定呼叫计划中登记的呼叫者，在呼叫期间选择接收广告的呼叫者和已经选择进行呼叫监视的呼叫者来确定。 可以在呼叫连接之前，呼叫期间或之后提供广告，并且可以通过确定呼叫者特征和呼叫者电话交互信息来提供所选择的广告。

公开(公告)号：US20130073396A1

公开(公告)日：2013-03-21

申请号：US13665354

申请日：2012-10-31

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/02

CPC classification number: G06Q30/02 ,  G06Q30/0251

Abstract: Example methods, systems and machine readable instructions are disclosed for assessing advertising effectiveness based on neurological data. An example method includes determining advertisement slot characteristics for a plurality of advertisement slots. The example advertisement slot characteristics include subject resonance measured by determining a first event related potential from neuro-response data gathered from multiple regions of a brain of a subject, determining a second event related potential from the neuro-response data and calculating a differential measurement of the first event related potential and the second event related potential, the subject resonance based on the differential measurement. The example method also includes matching the plurality of advertisement slots with a plurality of advertisements based on the advertisement slot characteristics.

Abstract translation: 公开了用于基于神经学数据评估广告效果的示例方法，系统和机器可读指令。 示例性方法包括确定多个广告时隙的广告时隙特性。 示例广告时隙特征包括通过从对象的脑的多个区域收集的神经反应数据确定第一事件相关电位而测量的受试者共振，从神经反应数据确定第二事件相关电位并计算差异测量 第一个事件相关电位和第二个事件相关的电位，基于差分测量的受试者共鸣。 该示例方法还包括基于广告时隙特征将多个广告时隙与多个广告进行匹配。

公开(公告)号：US08392253B2

公开(公告)日：2013-03-05

申请号：US12122262

申请日：2008-05-16

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/00

CPC classification number: G06Q30/0244 ,  A61B5/0402 ,  A61B5/0476 ,  A61B5/0496 ,  A61B5/0533 ,  A61B5/1176 ,  A61B5/16 ,  A61B5/4017 ,  A61B5/4035 ,  G06F19/00 ,  G06Q10/0637 ,  G06Q30/0242 ,  G06Q30/0269 ,  G06Q30/0271 ,  G16H10/20

Abstract: A system performs stimulus targeting using neuro-physiological and neuro-behavioral data. Subjects are exposed to stimulus material such as marketing and entertainment materials and data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Neuro-physiological and neuro-behavioral data collected is analyzed to select targeted stimulus materials. The targeted stimulus materials are provided to particular subjects for a variety of purposes.

Abstract translation: 系统使用神经生理和神经行为数据来执行刺激瞄准。 受试者暴露于诸如营销和娱乐材料等刺激材料，并且使用诸如脑电图（EEG），电镀皮肤反应（GSR），心电图（EKG），电磁学（EOG），眼睛跟踪和面部情感编码的机制来收集数据。 分析收集的神经生理和神经行为数据，选择靶向刺激物质。 为了各种目的，将目标刺激材料提供给特定受试者。

公开(公告)号：US08386313B2

公开(公告)日：2013-02-26

申请号：US12199557

申请日：2008-08-27

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/00

CPC classification number: G06Q30/0242 ,  A61B5/0402 ,  A61B5/0482 ,  A61B5/0488 ,  A61B5/0496 ,  A61B5/4035

Abstract: A system evaluates and selects temporal and spatial locations for introduction of stimulus material. Video streams, physical locations, print advertisements, store shelves, images, commercials, etc. are analyzed to identify locations for introducing stimulus material, such as messages, brand images, products, media, marketing and/or other sales materials. The system analyzes neuro-response measurements from subjects exposed to stimulus material in different temporal and spatial locations. Examples of neuro-response measurements include Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding measurements. Neuro-response measurements are analyzed to select temporal and spatial locations for introduction of stimulus material.

Abstract translation: 系统评估和选择引入刺激物质的时间和空间位置。 分析视频流，物理位置，打印广告，商店架，图像，广告等，以识别用于引入诸如消息，品牌图像，产品，媒体，营销和/或其他销售材料的刺激材料的位置。 该系统分析了在不同时间和空间位置暴露于刺激物质的受试者的神经反应测量。 神经反应测量的例子包括脑电图（EEG），电泳皮肤反应（GSR），心电图（EKG），电磁术（EOG），眼睛跟踪和面部情感编码测量。 分析神经反应测量以选择引入刺激物质的时间和空间位置。

公开(公告)号：US08275660B2

公开(公告)日：2012-09-25

申请号：US12868531

申请日：2010-08-25

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy ,  Dev Ratnakar

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy ,  Dev Ratnakar

IPC: G06Q30/00

Abstract: Effective virtual reality environments including in-store virtual reality environments such as supermarket aisles, store shelves, cooler displays, etc. are generated using frameworks and customer layout information. Marketing materials are integrated with the virtual reality environment while introducing imperfections and/or other cues of realism to create a virtual reality environment representation. Imperfections may include misaligned marketing materials, product label blemishes, packages placed slightly askew, etc. Sensory experiences output to the user via the virtual reality environment representation elicit interactivity with a user and user movements, motions, and responses are used to evaluate the effectiveness of the marketing materials and/or the virtual reality environment representations.

公开(公告)号：US20120036004A1

公开(公告)日：2012-02-09

申请号：US12853197

申请日：2010-08-09

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/00

CPC classification number: G06Q30/0244 ,  A61B3/112 ,  A61B3/113 ,  A61B5/04009 ,  A61B5/0402 ,  A61B5/04842 ,  A61B5/0496 ,  A61B5/055 ,  A61B5/162 ,  G06Q30/02 ,  G06Q30/0242

Abstract: A system presents stimulus materials such as products, product packages, displays, services, offerings, etc., in virtual reality environments such as market aisles, store shelves, showroom floors, etc. Sensory experiences output to the user via the virtual reality environment elicit user interactivity. User activity and responses are used to modify marketing materials and/or virtual reality environments. Neuro-response data including electroencephalography (EEG) data is collected from users in order to evaluate the effectiveness of marketing materials in virtual reality environments. In particular examples, neuro-response data is used to modify marketing materials and virtual reality environments presented to the user.

Abstract translation: 系统在虚拟现实环境（如市场通道，商店货架，展示厅楼层等）中提供诸如产品，产品包装，显示器，服务，产品等刺激材料。通过虚拟现实环境向用户输出感官体验 用户互动。 用户活动和响应用于修改营销材料和/或虚拟现实环境。 从用户收集包括脑电图（EEG）数据的神经反应数据，以评估虚拟现实环境中营销材料的有效性。 在具体例子中，使用神经反应数据来修改呈现给用户的营销材料和虚拟现实环境。

公开(公告)号：US20110282749A1

公开(公告)日：2011-11-17

申请号：US13104821

申请日：2011-05-10

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy ,  Thomas Robbins

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy ,  Thomas Robbins

IPC: G06Q30/00 ,  G06F15/16

CPC classification number: G06Q30/02 ,  G06Q30/0269

Abstract: Entities seeking to promote goods, services, offers, candidates, etc., may elect to use advocates in a social networking environments instead of advertising. Social networking user profile characteristics are analyzed to identify advocates for subjects of advocacy such as brands, products, services, offers, political candidates, etc. Profile characteristics may include the advocate's own profile information as well as profile information of those in the advocate's social network. An advocate may select a subject of advocacy and generate advocacy materials or customized advocacy materials may be created and/or combined with user materials. The advocacy materials may be analyzed using neuro-response data to generate effective and targeted materials for distribution using social networking channels.

Abstract translation: 寻求促进商品，服务，优惠，候选人等的实体可以选择在社交网络环境中使用倡导者而不是广告。 分析社交网络用户个人资料特征，以确定宣传主体的倡导者，例如品牌，产品，服务，优惠，政治候选人等。个人资料特征可能包括倡导者自己的个人资料信息以及倡导者社交网络中的个人资料信息 。 倡导者可以选择宣传主题并产生宣传材料，或者可以创建和/或与用户资料相结合的定制倡导材料。 可以使用神经反应数据来分析宣传材料，以生成有效和有针对性的材料，以便使用社交网络渠道进行分发。

公开(公告)号：US20110282232A1

公开(公告)日：2011-11-17

申请号：US12778828

申请日：2010-05-12

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: A61B5/0476

CPC classification number: G06Q30/0242 ,  A61B5/0006 ,  A61B5/04085 ,  A61B5/0476 ,  A61B5/0488 ,  A61B5/0496 ,  A61B5/6814

Abstract: Efficient and effective mechanisms for collecting electroencephalography (EEG) data are provided to synchronize neuro-response data collection with stimulus material presentation for in situ engagement monitoring and tracking. An EEG headset includes multiple point electrodes individually isolated and amplified. In some examples, a stimulus material presentation mechanism includes a clock source and a clock transmitter. The clock transmitter sends clock signals to a neuro-response data collection mechanism to allow synchronization of neuro-response data collected with stimulus presentation events. The EEG headset can be configured to perform processing while supporting both continuous input and output.

Abstract translation: 提供了有效和有效的收集脑电图（EEG）数据的机制，以使神经反应数据收集与用于原位接触监测和跟踪的刺激物质呈现同步。 EEG耳机包括单独隔离和放大的多个点电极。 在一些示例中，刺激材料呈现机制包括时钟源和时钟发射器。 时钟发射器将时钟信号发送到神经反应数据收集机制，以允许与刺激呈现事件收集的神经反应数据同步。 EEG耳机可配置为执行处理，同时支持连续输入和输出。

公开(公告)号：US20110276504A1

公开(公告)日：2011-11-10

申请号：US13104840

申请日：2011-05-10

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy ,  Thomas Robbins

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy ,  Thomas Robbins

IPC: G06Q30/00

CPC classification number: G06Q30/02 ,  G06Q50/01

Abstract: Users in a social networking environment are matched with subjects of advocacy, such as products, services, offers, candidates, etc., by evaluating user profile characteristic information. The user may provide advocacy materials and an advocacy system may also generate advocacy materials that may be incorporated with the user's own testimonials. The advocacy materials are distributed using social network channels. A remuneration tracking system monitors distribution of the advocacy materials and analyzes metrics to determine the effectiveness of the distribution. In some examples, the renumeration tracking system monitors redistribution of the advocacy materials, purchase or selection of an offer upon viewing the advocacy materials, and/or commenting or positively valuing the advocacy materials.

Abstract translation: 通过评估用户简档特征信息，社交网络环境中的用户与宣传主体相匹配，如产品，服务，优惠，候选人等。 用户可以提供宣传材料，宣传系统还可以产生可以与用户自己的推荐结合的宣传材料。 宣传材料是使用社交网络渠道分发的。 薪酬跟踪系统监测宣传材料的分配，并分析指标以确定分配的有效性。 在一些例子中，重绘跟踪系统监测宣传材料的重新分配，在查看宣传材料时购买或选择报价，和/或评论或积极评价宣传材料。

公开(公告)号：US20110106750A1

公开(公告)日：2011-05-05

申请号：US12608685

申请日：2009-10-29

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06N5/02 ,  G06F19/00 ,  G06Q10/00

CPC classification number: G06Q30/02 ,  A61B5/04842 ,  A61B5/0496 ,  A61B5/055 ,  A61B5/165 ,  G06Q30/0203 ,  G06Q50/24 ,  G16H15/00 ,  G16H50/50

Abstract: A system evaluates media materials such as programs and advertising by obtaining neuro-response data such as central nervous system, autonomic nervous system, and effector system measurements from subjects exposed to the media materials. Media materials are categorized and/or tagged. Corresponding media materials eliciting similar neuro-response data from users in similar demographic categories are identified. In some examples, ratings predictions are generated by identifying ratings associated with corresponding media materials eliciting similar neuro-response data.

Abstract translation: 系统通过从暴露于媒体材料的受试者获得神经反应数据如中枢神经系统，自主神经系统和效应系统测量来评估媒体材料，例如节目和广告。 媒体资料分类和/或标记。 确定了相似的媒体资料，从类似人口统计类别的用户那里得到相似的神经反应数据。 在一些示例中，通过识别与引起类似神经反应数据的相应媒体材料相关联的评级来产生评级预测。