METHOD FOR DETERMINING AN AREA WITHIN A MULTIMEDIA CONTENT ELEMENT OVER WHICH AN ADVERTISEMENT CAN BE DISPLAYED
    141.
    发明申请
    METHOD FOR DETERMINING AN AREA WITHIN A MULTIMEDIA CONTENT ELEMENT OVER WHICH AN ADVERTISEMENT CAN BE DISPLAYED 有权
    用于确定可显示广告的多媒体内容元素中的区域的方法

    公开(公告)号:US20130246166A1

    公开(公告)日:2013-09-19

    申请号:US13874195

    申请日:2013-04-30

    Applicant: CORTICA, LTD.

    Abstract: A method and system for detecting at least an advertising attractive area within a multimedia content element over which an advertisement item can be displayed. The method comprises extracting the multimedia content element from a web-page; partitioning the multimedia content element into a predefined number of portions; generating at least one signature for each portion of the multimedia content element; analyzing the at least one signature generated for each portion of the multimedia content elements; and identifying at least one attractive advertising area within the multimedia content element based on the signature analysis.

    Abstract translation: 一种用于检测至少可以显示广告项目的多媒体内容元素内的广告吸引区域的方法和系统。 该方法包括从网页提取多媒体内容元素; 将所述多媒体内容元素划分为预定数量的部分; 为所述多媒体内容元素的每个部分生成至少一个签名; 分析为多媒体内容元素的每个部分生成的至少一个签名; 以及基于所述签名分析来识别所述多​​媒体内容元素内的至少一个有吸引力的广告区域。

    SYSTEM AND METHOD FOR PROFILING USERS INTEREST BASED ON MULTIMEDIA CONTENT ANALYSIS
    142.
    发明申请
    SYSTEM AND METHOD FOR PROFILING USERS INTEREST BASED ON MULTIMEDIA CONTENT ANALYSIS 审中-公开
    基于多媒体内容分析的用户配置用户的系统和方法

    公开(公告)号:US20130227023A1

    公开(公告)日:2013-08-29

    申请号:US13856201

    申请日:2013-04-03

    Applicant: Cortica, Ltd.

    Abstract: A method and system for profiling interests of users based on multimedia content analysis and creating users' profiles respective thereof is provided. The method comprises receiving a tracking information gathered with respect to an interaction of a user with at least one multimedia element displayed on a user node; determining a user impression respective of at least one multimedia content element using the received tracking information; generating at least one signature for the at least one multimedia element; determining at least a concept of the at least one multimedia element using the at least one generated signature, wherein an interest of the user is determined respective of the concept; creating a user profile to include at least the user interest; and storing the user profile in a data warehouse.

    Abstract translation: 提供了一种用于基于多媒体内容分析来分析用户兴趣的方法和系统,并且分别创建用户的简档。 该方法包括:接收关于用户与在用户节点上显示的至少一个多媒体元素的交互收集的跟踪信息; 使用所接收的跟踪信息确定至少一个多媒体内容元素的用户印象; 为所述至少一个多媒体元素生成至少一个签名; 使用所述至少一个生成的签名来确定所述至少一个多媒体元素的至少概念,其中所述用户的兴趣被分别确定为所述概念; 创建用户简档以至少包括用户兴趣; 并将用户简档存储在数据仓库中。

    SYSTEM AND METHOD THEREOF FOR DYNAMICALLY ASSOCIATING A LINK TO AN INFORMATION RESOURCE WITH A MULTIMEDIA CONTENT DISPLAYED IN A WEB-PAGE
    143.
    发明申请
    SYSTEM AND METHOD THEREOF FOR DYNAMICALLY ASSOCIATING A LINK TO AN INFORMATION RESOURCE WITH A MULTIMEDIA CONTENT DISPLAYED IN A WEB-PAGE 有权
    用于动态地链接到具有在网页中显示的多媒体内容的信息资源的系统和方法

    公开(公告)号:US20130080868A1

    公开(公告)日:2013-03-28

    申请号:US13685182

    申请日:2012-11-26

    Applicant: CORTICA, LTD.

    Abstract: A method for associating at least a link to an information resource with a multimedia content element. The method comprises identifying at least one multimedia content element in a web-page, wherein a uniform resource locator (URL) of the web-page is received from any one of a user device and a web server hosting the web-page; generating a signature for at least a portion of the at least one identified multimedia content element; determining at least a link to the at least a portion of the content respective of the generated signature; and providing the web-page with the at least a link respective of the signature of the at least a portion of the at least one multimedia content element to the user device.

    Abstract translation: 一种至少将链接与信息资源与多媒体内容元素相关联的方法。 该方法包括:识别网页中的至少一个多媒体内容元素,其中从用户设备和托管该网页的web服务器中的任何一个接收网页的统一资源定位符(URL); 为所述至少一个识别的多媒体内容元素的至少一部分生成签名; 至少确定到所生成的签名的相应内容的至少一部分的链接; 以及向所述网页提供所述至少一个多媒体内容元素的至少一部分的签名的至少一个链接给所述用户设备。

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