Abstract:
A method and system for detecting at least an advertising attractive area within a multimedia content element over which an advertisement item can be displayed. The method comprises extracting the multimedia content element from a web-page; partitioning the multimedia content element into a predefined number of portions; generating at least one signature for each portion of the multimedia content element; analyzing the at least one signature generated for each portion of the multimedia content elements; and identifying at least one attractive advertising area within the multimedia content element based on the signature analysis.
Abstract:
A method and system for profiling interests of users based on multimedia content analysis and creating users' profiles respective thereof is provided. The method comprises receiving a tracking information gathered with respect to an interaction of a user with at least one multimedia element displayed on a user node; determining a user impression respective of at least one multimedia content element using the received tracking information; generating at least one signature for the at least one multimedia element; determining at least a concept of the at least one multimedia element using the at least one generated signature, wherein an interest of the user is determined respective of the concept; creating a user profile to include at least the user interest; and storing the user profile in a data warehouse.
Abstract:
A method for associating at least a link to an information resource with a multimedia content element. The method comprises identifying at least one multimedia content element in a web-page, wherein a uniform resource locator (URL) of the web-page is received from any one of a user device and a web server hosting the web-page; generating a signature for at least a portion of the at least one identified multimedia content element; determining at least a link to the at least a portion of the content respective of the generated signature; and providing the web-page with the at least a link respective of the signature of the at least a portion of the at least one multimedia content element to the user device.
Abstract:
A method for matching an advertisement item to a multimedia content element. The method comprises extracting at least one multimedia content element from a web-page requested for display on a user node; generating a signature of the at least one multimedia content element; searching for at least one advertisement item respective of the signature; and causing the display of the at least one advertisement item within a display area of the web-page.
Abstract:
Systems, and method and computer readable media that store instructions for calculating signatures, utilizing signatures and the like, wherein for a low-power calculation of a signature, the method comprises: receiving or generating a media unit of multiple objects: processing the media unit by performing multiple iterations, determining a relevancy of the spanning elements of the iteration; completing the dimension expansion process by relevant spanning elements of the iteration and reducing a power consumption of irrelevant spanning; determining identifiers that are associated with significant portions of an output of the multiple iterations; and providing a signature that comprises the identifiers and represents the multiple objects.
Abstract:
A method and system for overlaying content on a multimedia content element. The method includes: partitioning the multimedia content element into a plurality of partitions; generating at least one signature for each partition of the multimedia content element, wherein each generated signature represents a concept; determining, based on the generated at least one signature, at least one link to content; identifying, based on the generated at least one signature, at least one of the plurality of partitions as a target area of user interest; and adding, as an overlay to the multimedia content element, the determined at least one link to content, wherein the at least one link is overlaid on the at least one target area.
Abstract:
A method and system for determining access permissions to personalized clusters of multimedia content elements are provided. The method includes receiving a permission index designating at least the content description of at least one personalized cluster and an authentication factor; analyzing the content description; checking if there is at least one personalized cluster that matches the analyzed content description; and generating privacy metadata for each matching personalized cluster, wherein the privacy metadata includes at least the authentication factor associated with the respective content description matching the personalized cluster, wherein the generate privacy metadata determines access permission to the matching personalized cluster.
Abstract:
A method and system for assigning a multimedia content element to a user. The method includes generating at least one signature to the multimedia content element; determining, based on the generated at least one signature, whether the multimedia content element exists in a database; and assigning a unique identifier of the user to the multimedia content element, when it is determined that the multimedia content element does not exist in the database.