Retargeting in a search environment

    公开(公告)号:US10956485B2

    公开(公告)日:2021-03-23

    申请号:US15590861

    申请日:2017-05-09

    Applicant: GOOGLE LLC

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. A method can include receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.

    DATA STRUCTURE POOLING OF VOICE ACTIVATED DATA PACKETS

    公开(公告)号:US20200327121A1

    公开(公告)日:2020-10-15

    申请号:US16915231

    申请日:2020-06-29

    Applicant: Google LLC

    Abstract: Systems and methods of voice activated thread management in a voice activated data packet based environment are provided. A natural language processor (“NLP”) component can receive and parse data packets comprising a first input audio signal to identify a first request and a first trigger keyword. A direct action application programming interface (“API”) can generate a first action data structure with a parameter defining a first action. The NLP component can receive and parse a second input audio signal to identify a second request and a second trigger keyword, and can generate a second action data structure with a parameter defining a second action. A pooling component can generate the first and second action data structures into a pooled data structure, and can transmit the pooled data structure to a service provider computing device to cause it device to perform an operation defined by the pooled data structure.

    MULTIMODAL TRANSMISSION OF PACKETIZED DATA
    15.
    发明申请

    公开(公告)号:US20200322396A1

    公开(公告)日:2020-10-08

    申请号:US16909375

    申请日:2020-06-23

    Applicant: Google LLC

    Abstract: A system of multi-modal transmission of packetized data in a voice activated data packet based computer network environment is provided. A natural language processor component can parse an input audio signal to identify a request and a trigger keyword. Based on the input audio signal, a direct action application programming interface can generate a first action data structure, and a content selector component can select a content item. An interface management component can identify first and second candidate interfaces, and respective resource utilization values. The interface management component can select, based on the resource utilization values, the first candidate interface to present the content item. The interface management component can provide the first action data structure to the client computing device for rendering as audio output, and can transmit the content item converted for a first modality to deliver the content item for rendering from the selected interface.

    Data structure pooling of voice activated data packets

    公开(公告)号:US10719515B2

    公开(公告)日:2020-07-21

    申请号:US16546623

    申请日:2019-08-21

    Applicant: Google LLC

    Abstract: Systems and methods of voice activated thread management in a voice activated data packet based environment are provided. A natural language processor (“NLP”) component can receive and parse data packets comprising a first input audio signal to identify a first request and a first trigger keyword. A direct action application programming interface (“API”) can generate a first action data structure with a parameter defining a first action. The NLP component can receive and parse a second input audio signal to identify a second request and a second trigger keyword, and can generate a second action data structure with a parameter defining a second action. A pooling component can generate the first and second action data structures into a pooled data structure, and can transmit the pooled data structure to a service provider computing device to cause it device to perform an operation defined by the pooled data structure.

    MULTIMODAL TRANSMISSION OF PACKETIZED DATA
    17.
    发明申请

    公开(公告)号:US20180322878A1

    公开(公告)日:2018-11-08

    申请号:US16039202

    申请日:2018-07-18

    Applicant: Google LLC

    Abstract: A system of multi-modal transmission of packetized data in a voice activated data packet based computer network environment is provided. A natural language processor component can parse an input audio signal to identify a request and a trigger keyword. Based on the input audio signal, a direct action application programming interface can generate a first action data structure, and a content selector component can select a content item. An interface management component can identify first and second candidate interfaces, and respective resource utilization values. The interface management component can select, based on the resource utilization values, the first candidate interface to present the content item. The interface management component can provide the first action data structure to the client computing device for rendering as audio output, and can transmit the content item converted for a first modality to deliver the content item for rendering from the selected interface.

    AUTHENTICATION OF PACKETIZED AUDIO SIGNALS
    18.
    发明申请

    公开(公告)号:US20180191713A1

    公开(公告)日:2018-07-05

    申请号:US15863042

    申请日:2018-01-05

    Applicant: Google LLC

    Abstract: The present disclosure is generally directed a data processing system for authenticating packetized audio signals in a voice activated computer network environment. The data processing system can improve the efficiency and effectiveness of auditory data packet transmission over one or more computer networks by, for example, disabling malicious transmissions prior to their transmission across the network. The present solution can also improve computational efficiency by disabling remote computer processes possibly affected by or caused by the malicious audio signal transmissions. By disabling the transmission of malicious audio signals, the system can reduce bandwidth utilization by not transmitting the data packets carrying the malicious audio signal across the networks.

    MULTI COMPUTATIONAL AGENT PERFORMANCE OF TASKS

    公开(公告)号:US20180096284A1

    公开(公告)日:2018-04-05

    申请号:US15815368

    申请日:2017-11-16

    Applicant: Google LLC

    Abstract: An example method includes receiving, by one or more processors, a representation of an utterance spoken at a computing device; identifying, by a first computational agent from a plurality of computational agents and based on the utterance, a multi-element task to be performed, wherein the plurality of computational agents includes one or more first party computational agents and a plurality of third-party computational agents; and performing, by the first computational agent, a first sub-set of elements of the multi-element task, wherein performing the first sub-set of elements comprises selecting a second computational agent from the plurality of computational agents to perform a second sub-set of elements of the multi-element task.

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