DATA PACKET TRANSMISSION OPTIMIZATION OF DATA USED FOR CONTENT ITEM SELECTION

    公开(公告)号:US20180198875A1

    公开(公告)日:2018-07-12

    申请号:US15403990

    申请日:2017-01-11

    Applicant: Google Inc.

    CPC classification number: H04L67/20 G06Q30/02 H04L67/10 H04L67/22

    Abstract: Systems and methods for providing third-party content can include a data processing system receiving criteria defining online activities of an online activity type related to a product or service context from a computing device of a third-party content provider. The data processing system can identify a cluster of client devices based on the defined online activities, and determine a subset of keywords associated with the defined online activities and the identified cluster of client devices. The data processing system can determine a performance metric of the subset of keywords based on the cluster of client devices, and provide the subset of keywords and the performance metric to the computing device. The data processing system can receive from the computing device a parameter value of a first keyword of the subset of keywords to use in selecting content items of the third-party content provider associated with the first keyword.

    MULTIMODAL TRANSMISSION OF PACKETIZED DATA
    12.
    发明申请

    公开(公告)号:US20180191788A1

    公开(公告)日:2018-07-05

    申请号:US15674838

    申请日:2017-08-11

    Applicant: Google Inc.

    Abstract: A system of multi-modal transmission of packetized data in a voice activated data packet based computer network environment is provided. A natural language processor component can parse an input audio signal to identify a request and a trigger keyword. Based on the input audio signal, a direct action application programming interface can generate a first action data structure, and a content selector component can select a content item. An interface management component can identify first and second candidate interfaces, and respective resource utilization values. The interface management component can select, based on the resource utilization values, the first candidate interface to present the content item. The interface management component can provide the first action data structure to the client computing device for rendering as audio output, and can transmit the content item converted for a first modality to deliver the content item for rendering from the selected interface.

    RESTRICTED AND UNRESTRICTED STATES FOR CONTENT BASED ON INSTALLATION STATUS OF APPLICATIONS

    公开(公告)号:US20180181728A1

    公开(公告)日:2018-06-28

    申请号:US15715682

    申请日:2017-09-26

    Applicant: Google Inc.

    Abstract: Implementations disclose restricted and unrestricted states for content based on installation status of applications. A method includes receiving, by a first content platform, a request to access content via a first application executing on a client device, the first application being associated with the first content platform, determining that the first application is in an unrestricted state based on an ephermal state machine of the server device, determining an install state of a second application on the client device, the second application being associated with a second content platform, responsive to determining that the install state of the second application is uninstalled, providing the content via the first application in the unrestricted state, and responsive to determining that the install state of the second application is installed, transferring the first application to a restricted state, and providing the content via the first application in a restricted state.

    Systems and methods for serving online content based on user engagement duration

    公开(公告)号:US09990653B1

    公开(公告)日:2018-06-05

    申请号:US14673377

    申请日:2015-03-30

    Applicant: GOOGLE INC.

    CPC classification number: G06Q30/0255

    Abstract: An engagement time computer system for serving online content based on user engagement duration includes an output device, at least one memory, and one or more processors. The processors are configured to determine a historical engagement time of an online user and to identify a plurality of online content items. Each online content item of the plurality of online content items has a target engagement time. The processors are further configured to receive a request for a content item. The request is associated with the online user. The processors are also configured to select a first online content item from the plurality of online content items based at least in part on the historical engagement time of the online user and the target engagement time of the first online content item and to transmit the first online content item for display to the online user.

    OPTIMIZING DIGITAL VIDEO DISTRIBUTION
    18.
    发明申请

    公开(公告)号:US20180052851A1

    公开(公告)日:2018-02-22

    申请号:US15240861

    申请日:2016-08-18

    Applicant: Google Inc.

    Abstract: Systems, methods, and apparatus include computer programs encoded on a computer-readable storage medium, including a system for ranking videos. Videos are identified that have been presented at client devices. For each video, session start data is identified that specifies a lead video that initiated presentation to a user during a presentation session. For each lead video, presentation times over multiple user sessions are determined, a scaled presentation time is obtained, user sessions for which the lead video initiated presentation of videos are identified, and an aggregate video presentation time attributable to the lead video is determined. For each given video, a presentation score is determined based on a scaled presentation time of the lead video relative to a sum of the aggregate video presentation times for the lead videos. The videos are ranked based on the presentation scores. A user interface is updated to present the ranked videos.

    PROVIDING SUPPLEMENTAL CONTENT IN RELATION TO EMBEDDED MEDIA

    公开(公告)号:US20180034925A1

    公开(公告)日:2018-02-01

    申请号:US15728463

    申请日:2017-10-09

    Applicant: Google Inc.

    Abstract: Systems and methods are disclosed for providing supplemental content in relation to embedded media. In one implementation, a processing device receives a media request from a third-party platform to incorporate a first media item within the third-party platform. The processing device identifies one or more additional media items based on the media request. The processing device provides the first media item and one or more links to at least one of the one or more additional media items in relation to the third-party platform.

    Scoring messages based on sender attributes

    公开(公告)号:US09875286B1

    公开(公告)日:2018-01-23

    申请号:US14174128

    申请日:2014-02-06

    Applicant: Google Inc.

    CPC classification number: G06F17/3053

    Abstract: A message sent by a message sender to a message receiver can be, e.g., upon arrival at a message system server, ranked or scored based on attributes of the message sender such as influence and engagement. Influence can relate to a determination of how influential the message sender is. Engagement can relate to a determination of how interested the message sender is in content published or syndicated by the message receiver. The message score can reflect a combination of an influence score and an engagement score. Scored messages can be sorted or filtered according to a desired element and a presentation of messages stored by the message system can be updated (e.g., ordered and scored) according to the desired element.

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