公开(公告)号：US09275133B1

公开(公告)日：2016-03-01

申请号：US14078929

申请日：2013-11-13

Applicant: Google Inc.

Inventor： Roman Kirillov

IPC: G06F17/00 ,  G06F17/30

CPC classification number: G06F17/30705

Abstract: Systems and methods of identifying information resources for content item placement via a computer network are provided. A data processing system can identify clusters associated with an information resource, and determine a weight of the plurality of clusters for the information resource. An association metric for the information resource can be determined, and the information resource can be identified as a specialized information resource based on the association metric. The data processing system can select a placement criterion for a content item based on information received from a content provider computing device via the computer network, or information received from a network session between at least one end user computing device and at least one content publisher computing device via the computer network. Based on the placement criterion, the specialized information resource can be selected as a candidate for placement of the content item.

Abstract translation: 提供了通过计算机网络识别用于内容项放置的信息资源的系统和方法。 数据处理系统可以识别与信息资源相关联的群集，并且确定用于信息资源的多个群集的权重。 可以确定信息资源的关联度量，并且可以基于关联度量将信息资源识别为专用信息资源。 数据处理系统可以基于经由计算机网络从内容提供商计算设备接收的信息或者从至少一个终端用户计算设备与至少一个内容发布者计算机之间的网络会话接收的信息来选择内容项目的放置标准 设备通过计算机网络。 基于放置标准，可以选择专门的信息资源作为内容项的放置候选。

公开(公告)号：US20170046751A1

公开(公告)日：2017-02-16

申请号：US14181198

申请日：2014-02-14

Applicant: Google Inc.

Inventor： Roman Kirillov ,  Daniel Banfield

IPC: G06Q30/02

CPC classification number: G06Q30/0277

Abstract: Systems and methods of identifying information resources for content item placement campaigns are provided. A data processing system can identify a request from a content provider computing device via a computer network to initiate a direct content item placement campaign. The request can indicate an information resource. A content item slot of the information resource can be identified and a rendering of the information resource can be provided for display by the content provider computing device. The rendering can include a preview interface indicating the content item slot. Actuation of the preview interface during display of the information resource at the content provider computing device can be detected, and a content item associated with the content provider computing device can be identified. The content item can be provided for display in the content item slot of the information resource, at the content provider computing device.

Abstract translation: 提供了识别内容项目放置活动的信息资源的系统和方法。 数据处理系统可以经由计算机网络识别来自内容提供商计算设备的请求，以发起直接内容项目放置活动。 请求可以指示信息资源。 可以识别信息资源的内容项时隙，并且可以提供信息资源的呈现以供内容提供商计算设备显示。 呈现可以包括指示内容项插槽的预览界面。 可以检测在内容提供商计算设备处的信息资源显示期间的预览界面的激活，并且可以识别与内容提供商计算设备相关联的内容项。 可以在内容提供者计算装置上提供内容项目以供显示在信息资源的内容项时隙中。

公开(公告)号：US20160371230A1

公开(公告)日：2016-12-22

申请号：US15255591

申请日：2016-09-02

Applicant: Google Inc.

Inventor： Roman Kirillov ,  Andrew Tyler ,  Daniel Banfield ,  Hassan Mansoor ,  Daniel Matthew Goodridge ,  Louis Aidan Collard

IPC: G06F17/21 ,  G06Q30/02 ,  G06F17/22 ,  G06F17/24 ,  H04L29/08 ,  G06T3/40

CPC classification number: G06F17/212 ,  G06F17/00 ,  G06F17/2247 ,  G06F17/24 ,  G06F17/30 ,  G06F17/30893 ,  G06Q10/00 ,  G06Q30/0275 ,  G06Q30/0277 ,  G06T3/403 ,  G06T2210/12 ,  G06T2210/22 ,  H04L47/806 ,  H04L67/02 ,  H04L67/20

Abstract: Systems and methods for providing an actionable object within a third-party content slot of an information resource of a content publisher. A processor receives an indication of interest in providing, for display, a creative within at least one third-party content slot of an information resource of a content publisher. The information resource includes third-party content slots available to be reserved to serve creatives. The processor identifies, on the information resource, at least one third-party content slot available to be reserved to serve one or more creatives. The processor inserts an actionable object within the identified third-party content slot, the actionable object configured to generate a request to provide an interface for reserving the identified third-party content slot to display the creative responsive to an action being taken on the actionable object. The processor renders the information resource including the inserted actionable object within the identified third-party content slot.

公开(公告)号：US20150236979A1

公开(公告)日：2015-08-20

申请号：US14181199

申请日：2014-02-14

Applicant: Google Inc.

Inventor： Roman Kirillov ,  Andrew Tyler ,  Daniel Banfield ,  Hassan Mansoor ,  Daniel Matthew Goodridge ,  Louis Aidan Collard

IPC: H04L12/927

CPC classification number: G06F17/212 ,  G06F17/00 ,  G06F17/2247 ,  G06F17/24 ,  G06F17/30 ,  G06F17/30893 ,  G06Q10/00 ,  G06Q30/0275 ,  G06Q30/0277 ,  G06T3/403 ,  G06T2210/12 ,  G06T2210/22 ,  H04L47/806 ,  H04L67/02 ,  H04L67/20

Abstract: Systems and methods for providing an actionable object within a third-party content slot of an information resource of a content publisher. A processor receives an indication of interest in providing, for display, a creative within at least one third-party content slot of an information resource of a content publisher. The information resource includes third-party content slots available to be reserved to serve creatives. The processor identifies, on the information resource, at least one third-party content slot available to be reserved to serve one or more creatives. The processor inserts an actionable object within the identified third-party content slot, the actionable object configured to generate a request to provide an interface for reserving the identified third-party content slot to display the creative responsive to an action being taken on the actionable object. The processor renders the information resource including the inserted actionable object within the identified third-party content slot.

Abstract translation: 用于在内容发布者的信息资源的第三方内容时隙内提供可操作对象的系统和方法。 处理器在内容发布者的信息资源的至少一个第三方内容时隙内接收提供用于显示广告素材的感兴趣的指示。 信息资源包括可用于投放广告素材的第三方内容插槽。 处理器在信息资源上识别至少一个可被保留以供服务一个或多个广告素材的第三方内容时隙。 所述处理器在所识别的第三方内容时隙内插入可操作对象，所述可操作对象被配置为生成请求以提供用于保留所识别的第三方内容时隙的接口，以响应于对所述可动作对象采取的动作来显示所述广告素材 。 处理器将包括所插入的可操作对象的信息资源呈现在所识别的第三方内容时隙内。

公开(公告)号：US20150235269A1

公开(公告)日：2015-08-20

申请号：US14181191

申请日：2014-02-14

Applicant: Google Inc.

Inventor： Roman Kirillov ,  Daniel Matthew Goodridge ,  Anthony Roscoe ,  Daniel Banfield

IPC: G06Q30/02

CPC classification number: G06Q30/0264

Abstract: Systems and methods for reserving a particular third-party content slot of an information resource of a content publisher. A processor receives, responsive to an action to an object included within an information resource of a publisher, a request to receive information for inserting a creative within slots available on the information resource. The processor provides, for display, an interface that includes the information regarding inserting the creative within the content slots on the information resource. The information identifies slots and costs associated with inserting the creative within each of the slots. The processor receives, via the interface, a request to insert a creative within a particular slot according to a reservation policy. The request identifies the creative to insert in the particular slot and the reservation policy. The processor stores data associated with the request to insert the creative within the particular slot.

Abstract translation: 用于保留内容发布者的信息资源的特定第三方内容时隙的系统和方法。 处理器响应于对包括在发布者的信息资源内的对象的动作，接收在信息资源上可用的时隙内接收用于插入广告素材的信息的请求。 处理器提供用于显示的界面，该界面包括关于在信息资源上的内容时隙内插入广告素材的信息。 该信息标识在每个插槽内插入广告素材所涉及的插槽和费用。 处理器经由接口接收根据预留策略在特定时隙内插入广告素材的请求。 该请求标识要插入特定插槽和预留策略中的广告素材。 处理器存储与请求相关联的数据，以在特定时隙内插入广告素材。

公开(公告)号：US20150234542A1

公开(公告)日：2015-08-20

申请号：US14181216

申请日：2014-02-14

Applicant: Google Inc.

Inventor： Roman Kirillov

IPC: G06F3/0481

CPC classification number: G06F3/0481 ,  G06Q30/0277 ,  G11B27/031 ,  H04N21/23418 ,  H04N21/234363

Abstract: Systems and methods for automatically resizing a creative based on dimensions of a content slot. A processor receives a creative including visual content items and having a first set of dimensions. The processor determines a content slot in which to insert the creative. The content slot has a second set of dimensions. The processor determines an aspect ratio of the creative and the content slot. The processor applies edge detection to identify edges of the visual content items included in the creative. The processor applies a bounding box around a substantial portion of the identified edges of the content items. The bounding box is sized to have an aspect ratio that corresponds to a smaller of the aspect ratio of the creative and the aspect ratio of the content slot. The processor resizes the bounding box to fit within the second set of dimensions corresponding to the content slot.

Abstract translation: 根据内容插槽的尺寸自动调整广告素材大小的系统和方法。 处理器接收包括视觉内容项目并具有第一组维度的广告素材。 处理器确定插入广告素材的内容插槽。 内容插槽具有第二组维度。 处理器确定广告素材和内容插槽的宽高比。 处理器应用边缘检测来识别广告素材中包含的可视内容项的边缘。 处理器围绕内容项的所识别的边缘的大部分应用边界框。 边界框的大小可以使宽高比对应于广告素材的宽高比和内容插槽的宽高比的较小。 处理器调整边界框以适应与内容时隙对应的第二组维度。