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    Methods and systems for providing an actionable object within a third-party content slot of an information resource of a content publisher
    4.
    发明授权
    Methods and systems for providing an actionable object within a third-party content slot of an information resource of a content publisher 有权
    用于在内容发布者的信息资源的第三方内容时隙内提供可操作对象的方法和系统

    公开(公告)号：US09461936B2

    公开(公告)日：2016-10-04

    申请号：US14181199

    申请日：2014-02-14

    Applicant: Google Inc.

    Inventor： Roman Kirillov ,  Andrew Tyler ,  Daniel Banfield ,  Hassan Mansoor ,  Daniel Matthew Goodridge ,  Louis Aidan Collard

    IPC: G06F15/173 ,  H04L12/927 ,  G06F17/00 ,  G06F17/30 ,  G06Q10/00

    CPC classification number: G06F17/212 ,  G06F17/00 ,  G06F17/2247 ,  G06F17/24 ,  G06F17/30 ,  G06F17/30893 ,  G06Q10/00 ,  G06Q30/0275 ,  G06Q30/0277 ,  G06T3/403 ,  G06T2210/12 ,  G06T2210/22 ,  H04L47/806 ,  H04L67/02 ,  H04L67/20

    Abstract: Systems and methods for providing an actionable object within a third-party content slot of an information resource of a content publisher. A processor receives an indication of interest in providing, for display, a creative within at least one third-party content slot of an information resource of a content publisher. The information resource includes third-party content slots available to be reserved to serve creatives. The processor identifies, on the information resource, at least one third-party content slot available to be reserved to serve one or more creatives. The processor inserts an actionable object within the identified third-party content slot, the actionable object configured to generate a request to provide an interface for reserving the identified third-party content slot to display the creative responsive to an action being taken on the actionable object. The processor renders the information resource including the inserted actionable object within the identified third-party content slot.

    Abstract translation: 用于在内容发布者的信息资源的第三方内容时隙内提供可操作对象的系统和方法。 处理器在内容发布者的信息资源的至少一个第三方内容时隙内接收提供用于显示广告素材的感兴趣的指示。 信息资源包括可用于投放广告素材的第三方内容插槽。 处理器在信息资源上识别至少一个可被保留以供服务一个或多个广告素材的第三方内容时隙。 所述处理器在所识别的第三方内容时隙内插入可操作对象，所述可操作对象被配置为生成请求以提供用于保留所识别的第三方内容时隙的接口，以响应于对所述可动作对象采取的动作来显示所述广告素材 。 处理器将包括所插入的可操作对象的信息资源呈现在所识别的第三方内容时隙内。

    INFORMATION RESOURCE IDENTIFICATION FOR CONTENT ITEM PLACEMENT CAMPAIGNS IN A COMPUTER NETWORK ENVIRONMENT
    5.
    发明申请
    INFORMATION RESOURCE IDENTIFICATION FOR CONTENT ITEM PLACEMENT CAMPAIGNS IN A COMPUTER NETWORK ENVIRONMENT 审中-公开
    计算机网络环境中的内容项目放置信息的信息资源识别

    公开(公告)号：US20170046751A1

    公开(公告)日：2017-02-16

    申请号：US14181198

    申请日：2014-02-14

    Applicant: Google Inc.

    Inventor： Roman Kirillov ,  Daniel Banfield

    IPC: G06Q30/02

    CPC classification number: G06Q30/0277

    Abstract: Systems and methods of identifying information resources for content item placement campaigns are provided. A data processing system can identify a request from a content provider computing device via a computer network to initiate a direct content item placement campaign. The request can indicate an information resource. A content item slot of the information resource can be identified and a rendering of the information resource can be provided for display by the content provider computing device. The rendering can include a preview interface indicating the content item slot. Actuation of the preview interface during display of the information resource at the content provider computing device can be detected, and a content item associated with the content provider computing device can be identified. The content item can be provided for display in the content item slot of the information resource, at the content provider computing device.

    Abstract translation: 提供了识别内容项目放置活动的信息资源的系统和方法。 数据处理系统可以经由计算机网络识别来自内容提供商计算设备的请求，以发起直接内容项目放置活动。 请求可以指示信息资源。 可以识别信息资源的内容项时隙，并且可以提供信息资源的呈现以供内容提供商计算设备显示。 呈现可以包括指示内容项插槽的预览界面。 可以检测在内容提供商计算设备处的信息资源显示期间的预览界面的激活，并且可以识别与内容提供商计算设备相关联的内容项。 可以在内容提供者计算装置上提供内容项目以供显示在信息资源的内容项时隙中。

    METHODS AND SYSTEMS FOR PROVIDING AN ACTIONABLE OBJECT WITHIN A THIRD-PARTY CONTENT SLOT OF AN INFORMATION RESOURCE OF A CONTENT PUBLISHER
    7.
    发明申请
    METHODS AND SYSTEMS FOR PROVIDING AN ACTIONABLE OBJECT WITHIN A THIRD-PARTY CONTENT SLOT OF AN INFORMATION RESOURCE OF A CONTENT PUBLISHER 有权
    在内容发布者的信息资源的第三方内容槽中提供可操作对象的方法和系统

    公开(公告)号：US20150236979A1

    公开(公告)日：2015-08-20

    申请号：US14181199

    申请日：2014-02-14

    Applicant: Google Inc.

    Inventor： Roman Kirillov ,  Andrew Tyler ,  Daniel Banfield ,  Hassan Mansoor ,  Daniel Matthew Goodridge ,  Louis Aidan Collard

    IPC: H04L12/927

    CPC classification number: G06F17/212 ,  G06F17/00 ,  G06F17/2247 ,  G06F17/24 ,  G06F17/30 ,  G06F17/30893 ,  G06Q10/00 ,  G06Q30/0275 ,  G06Q30/0277 ,  G06T3/403 ,  G06T2210/12 ,  G06T2210/22 ,  H04L47/806 ,  H04L67/02 ,  H04L67/20

    Abstract: Systems and methods for providing an actionable object within a third-party content slot of an information resource of a content publisher. A processor receives an indication of interest in providing, for display, a creative within at least one third-party content slot of an information resource of a content publisher. The information resource includes third-party content slots available to be reserved to serve creatives. The processor identifies, on the information resource, at least one third-party content slot available to be reserved to serve one or more creatives. The processor inserts an actionable object within the identified third-party content slot, the actionable object configured to generate a request to provide an interface for reserving the identified third-party content slot to display the creative responsive to an action being taken on the actionable object. The processor renders the information resource including the inserted actionable object within the identified third-party content slot.

    Abstract translation: 用于在内容发布者的信息资源的第三方内容时隙内提供可操作对象的系统和方法。 处理器在内容发布者的信息资源的至少一个第三方内容时隙内接收提供用于显示广告素材的感兴趣的指示。 信息资源包括可用于投放广告素材的第三方内容插槽。 处理器在信息资源上识别至少一个可被保留以供服务一个或多个广告素材的第三方内容时隙。 所述处理器在所识别的第三方内容时隙内插入可操作对象，所述可操作对象被配置为生成请求以提供用于保留所识别的第三方内容时隙的接口，以响应于对所述可动作对象采取的动作来显示所述广告素材 。 处理器将包括所插入的可操作对象的信息资源呈现在所识别的第三方内容时隙内。

    METHODS AND SYSTEMS FOR RESERVING A PARTICULAR THIRD-PARTY CONTENT SLOT OF AN INFORMATION RESOURCE OF A CONTENT PUBLISHER
    8.
    发明申请
    METHODS AND SYSTEMS FOR RESERVING A PARTICULAR THIRD-PARTY CONTENT SLOT OF AN INFORMATION RESOURCE OF A CONTENT PUBLISHER 审中-公开
    用于保留内容发布者信息资源的特定第三方内容块的方法和系统

    公开(公告)号：US20150235269A1

    公开(公告)日：2015-08-20

    申请号：US14181191

    申请日：2014-02-14

    Applicant: Google Inc.

    Inventor： Roman Kirillov ,  Daniel Matthew Goodridge ,  Anthony Roscoe ,  Daniel Banfield

    IPC: G06Q30/02

    CPC classification number: G06Q30/0264

    Abstract: Systems and methods for reserving a particular third-party content slot of an information resource of a content publisher. A processor receives, responsive to an action to an object included within an information resource of a publisher, a request to receive information for inserting a creative within slots available on the information resource. The processor provides, for display, an interface that includes the information regarding inserting the creative within the content slots on the information resource. The information identifies slots and costs associated with inserting the creative within each of the slots. The processor receives, via the interface, a request to insert a creative within a particular slot according to a reservation policy. The request identifies the creative to insert in the particular slot and the reservation policy. The processor stores data associated with the request to insert the creative within the particular slot.

    Abstract translation: 用于保留内容发布者的信息资源的特定第三方内容时隙的系统和方法。 处理器响应于对包括在发布者的信息资源内的对象的动作，接收在信息资源上可用的时隙内接收用于插入广告素材的信息的请求。 处理器提供用于显示的界面，该界面包括关于在信息资源上的内容时隙内插入广告素材的信息。 该信息标识在每个插槽内插入广告素材所涉及的插槽和费用。 处理器经由接口接收根据预留策略在特定时隙内插入广告素材的请求。 该请求标识要插入特定插槽和预留策略中的广告素材。 处理器存储与请求相关联的数据，以在特定时隙内插入广告素材。

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