System and method for associating search queries with remote content display

    公开(公告)号:US11546659B2

    公开(公告)日:2023-01-03

    申请号:US17234354

    申请日:2021-04-19

    申请人: Google LLC

    摘要: An audience measurement service may monitor broadcasts in a region, ingesting closed captioning data, metadata, displayed text or logos, performing facial recognition on people, and/or generating audio/video fingerprints of broadcast content to create a database of content and associated keywords, along with times at which the content was broadcast. The audience measurement service may receive user search queries from a search provider and detect “spiking” queries. The audience measurement service may determine whether the spiking queries are related, contextually and temporally, to an item of content identified in the database, and infer that users generating the queries likely viewed the item of content. In some implementations, the audience measurement service may also infer that the users likely viewed other items of content (e.g. advertisements) displayed during the prior or subsequent few minutes on the same broadcast channel as the query-triggering item.

    Media essence library
    13.
    发明授权

    公开(公告)号:US11489603B2

    公开(公告)日:2022-11-01

    申请号:US16579702

    申请日:2019-09-23

    发明人: Andrew Burnheimer

    摘要: According to at least one embodiment, a method of processing data in a broadcast engineering environment includes: receiving a user request comprising a first identifier that identifies a discrete broadcast signal and identifying a set of identifiers associated with the first identifier. The set of identifiers includes at least one of Connection, Domain, Domain Type, Equipment, Essence, Feed, Format, Instance, Mnemonic Base, Pattern, Signal Mnemonic, or Site. The method further includes generating association information based on the identified set of identifiers, and transmitting the generated association information based on the received user request.

    Streaming video
    15.
    发明授权

    公开(公告)号:US11317165B2

    公开(公告)日:2022-04-26

    申请号:US16860118

    申请日:2020-04-28

    摘要: Systems and methods for effectively and efficiently receiving, analyzing, and using subscriber content choice information are described. One embodiment of the present invention includes a subscriber-action database, such as a clickstream database, a media-content database, and a merge processor electronically connected to the two databases for merging data in the subscriber-action database with data in the media-content database to create a subscriber content-choice database. The media-content database may include programming and/or advertising data. The media-content database may also include category and context information to provide the capability to comprehensively analyze data in the subscriber content-choice database.

    MEASURING VIDEO VIEWING
    16.
    发明申请

    公开(公告)号:US20220103881A1

    公开(公告)日:2022-03-31

    申请号:US17532563

    申请日:2021-11-22

    摘要: A computer-implemented method of using video program viewer interaction data that has been loaded to a media measurement database as input to a measurement engine which then calculates Linear, DVR, and VOD asset viewing activity at three levels: (a) Video Program, (b) Video Program Airing, (c) Video Program Airing Segment, where each level provides summary metrics for groupings of Demographic, Geographic, and/or Device Characteristic, and also second-by-second viewing metrics, including counting advertising impressions, within the Demographic, Geographic, Device groupings. System also accounts for reduced value of ad viewing when viewer is using trick plays or when viewer delays viewing recorded content. Together these metrics provide detailed information on customer viewing behavior which can be used to drive business decisions for service providers, advertisers and content producers. Additionally, a viewing histogram analysis is produced.

    ESTIMATING VOLUME OF SWITCHING AMONG TELEVISION PROGRAMS FOR AN AUDIENCE MEASUREMENT PANEL

    公开(公告)号:US20220060271A1

    公开(公告)日:2022-02-24

    申请号:US17360818

    申请日:2021-06-28

    摘要: Disclosed example apparatus to determine volume of switching (VoS) among television programs examine first viewing data associated with a first time period and second viewing data associated with a second time period to identify a first set of panelists represented in both the first and second viewing data; in response to a size of the first set of panelists satisfying both first and second thresholds, estimate the VoS based on a first subset of the first viewing data and a second subset of the second viewing data associated with the first set of panelists; and in response to the size of the first set of panelists satisfying the first but not the second threshold, estimate the VoS based on the first and second subsets, and a third subset of the first viewing data and a fourth subset of the second viewing data associated with a second set of panelists.