PRIVACY FRACTAL MIRRORING OF TRANSACTION DATA
    22.
    发明申请
    PRIVACY FRACTAL MIRRORING OF TRANSACTION DATA 有权
    交易数据隐私分割

    公开(公告)号:US20160232376A1

    公开(公告)日:2016-08-11

    申请号:US14615251

    申请日:2015-02-05

    CPC classification number: G06F21/6254 G06F17/30598

    Abstract: The tool to provide anonymous data in response to a request for information is configured to receiving a request for information relating to a population of interest from a user; determining criteria associated with the population of interest, wherein the criteria define an individual representative of the population of interest; determining a characteristic of the individual within one or more categories; classifying the characteristic of the individual into a cluster, the cluster comprising a subset of all possible outcomes for the category; classifying a plurality of individuals from a database into clusters based on the one or more categories; determining a subset of the plurality of individuals that are similar to the individual representative of the population of interest based on the clusters; transforming the characteristics of the individuals in the subset to generate anonymous data responsive to the request for information; and providing the anonymous data to the user.

    Abstract translation: 响应于信息请求而提供匿名数据的工具被配置为从用户接收关于与兴趣群体有关的信息的请求; 确定与感兴趣的人群相关联的标准,其中标准定义感兴趣群体的个体代表; 在一个或多个类别内确定个体的特征; 将个体的特征分类为群集,群集包括该类别的所有可能结果的子集; 基于所述一个或多个类别将多个个体从数据库分类成群集; 基于所述簇确定与所述感兴趣群体的个体代表相似的所述多个个体的子集; 转变子集中的个体的特征以产生响应于信息请求的匿名数据; 并向用户提供匿名数据。

    TOTAL SPEND ITEM LEVEL AFFINITY IDENTIFICATION SYSTEM
    23.
    发明申请
    TOTAL SPEND ITEM LEVEL AFFINITY IDENTIFICATION SYSTEM 审中-公开
    总付款项目级别身份识别系统

    公开(公告)号:US20160224997A1

    公开(公告)日:2016-08-04

    申请号:US14610901

    申请日:2015-01-30

    CPC classification number: G06Q30/0202

    Abstract: Embodiments of the invention are directed to a system, method, or computer program product for a distributive network system with specialized data feeds associated with the distributive network for identifying total spend item level affinity for a customer and utilizing the data to provide target advertisement, providing stocking and supplying options for a merchant, and alternatively, for tracking merchant brand association impact. In this way, embodiments of the present invention identify and utilize total spend data for a customer, which includes the products and services a customer purchases within a time period. The invention identifies the customer transactions and subsequently can identify item level data and merchant level data for the transactions within the time period. From this data the system analyzes the total spend to identify loyalty based on merchant, product, or product category. This loyalty information is compiled across multiple customers and compiled for merchant feedback.

    Abstract translation: 本发明的实施例涉及一种用于分配网络系统的系统,方法或计算机程序产品,其具有与分配网络相关联的专用数据馈送,用于识别对于客户的总支出项目级别的亲和度并利用该数据来提供目标广告,提供 为商家提供储存和供应选项,或者用于跟踪商家品牌关联的影响。 以这种方式,本发明的实施例识别和利用客户的总支出数据,其包括客户在一段时间内购买的产品和服务。 本发明识别客户交易,随后可以在该时间段内识别交易的商品级数据和商家级数据。 根据这些数据,系统会根据商家,产品或产品类别分析总支出以确定忠诚度。 这种忠诚信息是在多个客户之间编译的,并针对商家反馈进行编译。

    ADVERTISEMENT IMPRESSIONS AND CUSTOMER TRANSACTION CORRELATION FOR ADVERTISEMENT VALIDATION
    26.
    发明申请
    ADVERTISEMENT IMPRESSIONS AND CUSTOMER TRANSACTION CORRELATION FOR ADVERTISEMENT VALIDATION 审中-公开
    广告印象和客户交易关联广告验证

    公开(公告)号:US20160042387A1

    公开(公告)日:2016-02-11

    申请号:US14471371

    申请日:2014-08-28

    CPC classification number: G06Q30/0242 G06Q30/0246

    Abstract: Embodiments of the invention are directed to a system, method, or computer program product for providing feedback and validation of advertising and marketing campaigns. The invention receives advertisement impressions by customers, thus detecting advertisements that the customer has viewed. Furthermore, the invention retrieves transactional data associated with transactions made by the customer. The invention then correlates or matches the advertisement impressions and transactional data to determine products, services, or merchant transactions that were associated with advertisements viewed by the customer. The invention identifies a time frame between the advertisement impression and the transaction and generates data associated with the successfulness of advertising and marketing campaigns.

    Abstract translation: 本发明的实施例涉及用于提供广告和营销活动的反馈和验证的系统,方法或计算机程序产品。 本发明接收客户的广告印象,从而检测客户所观看的广告。 此外,本发明检索与由客户进行的交易相关联的事务数据。 然后,本发明将广告印象和事务数据相关联或匹配,以确定与顾客观看的广告相关联的产品,服务或商家交易。 本发明识别广告印象和交易之间的时间间隔,并产生与广告和营销活动成功相关的数据。

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