Abstract:
A method for adding electronic properties to an electronic document is provided. The method includes generating the electronic document from a paper document. Content is then identified from the electronic document. An electronic copy of the electronic document is searched using the content. Electronic properties of the content are extracted from the electronic copy and applied to the content of the electronic document.
Abstract:
An image search is executed. The search results are presented as a collection of thumbnail images organized according to an initial ranking. As the user browses the thumbnail images, he/she encounters a thumbnail image of interest. Selecting this thumbnail causes an enlarged preview image to be displayed. The user can manipulate the enlarged preview image with panning and zooming operations, thereby enabling the user to more closely inspect portions of the preview image which attract the user's interest. These interactions with the search results, which include the initial selection of the thumbnail image and the subsequent manipulation of the enlarged preview image, provide insight into the user's interest. Once the user has interacted with a threshold quantity of search results, the collection of thumbnail images is filtered and reorganized to more prominently position those search results that correspond to the user's interest, as gleaned from analyzing the aforementioned user interactions.
Abstract:
Certain embodiments involve optimizing how interactive content is arranged in electronic communications. A processor identifies a subject matter type associated with first and second online content items having respective first and second presentation types. The processor determines that a client has previously interacted more extensively with online content having the subject matter type and the first presentation type as compared to other online content having the subject matter type and the second presentation type. The processor selects a layout for an electronic communication for accessing the online content items based on determining that the client interacted more extensively with online content having the first presentation type. The layout displays a first portion for accessing the first online content item more prominently than a second portion for accessing the second online content item. The processor presents the layout via an interface for editing the electronic communication.
Abstract:
Systems and methods disclosed herein score leads by determining and applying a scoring rule based on lead participation in an activity. This involves a processor of a computing device receiving information on participation in the activity by prior leads that resulted in conversions or rejections. A scoring rule is determined for the activity by assigning a score to the activity based on the information on participation in the activity by the prior leads that resulted in the conversions or the rejections. A new lead is scored using the scoring rule by assigning the new lead the score based on participation by the new lead in the activity. The scoring of the new lead can be used in various ways. In one example, the score of the new lead is used to determine to send a communication to the new lead.
Abstract:
A method for providing a response to an input post on a social page of a brand is provided. The input post is detected upon posting of the input post on the social page of the brand. The social page is present on a social channel. An inquiry regarding the brand is identified from content of the input post. At least one social post is determined from already posted posts on one or more social channels based on the inquiry. The at least one social post is associated with the brand. A response post is created using the at least one social post. The response post addresses the inquiry. The response post is then posted on the social page of the social channel as a reply to the input post. An apparatus for performing the method as described herein is also provided.
Abstract:
Systems and methods are provided for intelligently adapting content presented in electronic forms. In some embodiments, a processor provides access to multiple instances of a first version of an electronic form by multiple clients based on determining that insufficient data exists in a data source for a category of information. The first version of the form can include content for soliciting data associated with the category of information. The processor can receive responsive electronic communications in response to providing access to the first version of the form. The processor can provide access to multiple instances of a second version of the electronic form by multiple clients based on determining from the received responses whether sufficient data exists for the category of information. The second version of the electronic form can omit or replace the content for soliciting data associated with the category of information.
Abstract:
Systems and methods for testing two or more pieces of marketing communication content that intelligently selects test recipients sets to get effective results in a timely manner. One embodiment involves identifying a category of a marketing campaign and identifying potential test recipients who are interested in the category based on interactions by each respective potential test recipient with prior marketing communications associated with the category. The embodiment further involves selecting a first subset and a second subset of the potential test recipients and sending the first marketing communication content to the first subset and sending the second marketing communication content to the second subset. The embodiment further involves assessing responsiveness of recipients of the first subset and assessing responsiveness of recipients of the second subset.
Abstract:
In one embodiment, at least one of number of times a frame is paused by a plurality of users (users) and attention-activity of the users for the frame is tracked for each frame of an asset (video etc.). An interactive version of at least one frame is pre-generated based on the tracking. The interactive version is stored to enable playing of the interactive version of the at least one frame. In another embodiment, pausing of a currently playing frame (frame) of the asset is determined. A determination to replace the frame is made based on at least one of attention-activity of a user in the frame, and detecting metadata, of the frame, specifying that the frame is to be replaced. An interactive version of the frame is generated, based on at least one of the attention of the user and the metadata, to replace the frame with the interactive version.
Abstract:
Techniques are disclosed for presenting recommended marketing content that can be dynamically varied (e.g., in real time or near-real time) based on the particular content of a web page that a user is currently reading, the content that the user has previously read, or a combination of these factors. For example, the current interactions of a user with content of a web page, such as scroll position or eye fixation, can be used to identify which portion or portions of the web page content the user is currently reading and which portions of the web page content the user is skimming or skipping over. Keywords can then be generated based on the content in those portions of the web page that the user is currently reading. Next, recommended marketing content corresponding to the keywords can be retrieved and presented to the user.
Abstract:
A computer implemented method and apparatus for determining the relevancy of hyperlinks. The method comprising determining at least one relevant link on a current page presented to a user, wherein the relevancy of the link is based on content retrieved from one or more pages selected by the user for presentation previous to the current page; and indicating the at least one relevant link.