摘要:
The present invention is directed towards systems and methods for using community annotations to content items as anchortext for search and index purposes. The method according to one embodiment comprises generating one or more items of personalized information by a user for storage in a user profile, the one or more items of personalized information associated with one or more content items, the one or more content items and the one or more items of personalized information comprising one or more words. One or more items of personalized information is selected from a given user profile. The method further comprises indexing the one or more words in the one or more content items and the one or more words in the selected personalized information into an index, identifying one or more content items responsive to on or more query words in a query of the index and returning the identified content items as a result set to the user.
摘要:
A technique for tracking conversion of an online offer includes tracking online and/or offline transactions. A customer accepts an offer provided by a merchant and submits his or her account information so that he or she may receive a reward for satisfying criteria associated with the offer. Transactions of the merchant are then monitored at the payment processor level to determine whether the customer satisfies the purchase criteria. Therefore, online and offline conversion can both be tracked. Further, the merchant is able to determine the overall effectiveness of advertising campaigns by analyzing the number of offers that are both accepted and satisfied.
摘要:
A zero-footprint remotely hosted phone application development environment is described. The environment allows a developer to use a standard computer without any specialized software (in some embodiments all that is necessary is a web browser and network access) together with a telephone to develop sophisticated phone applications that use speech recognition and/or touch tone inputs to perform tasks, access web-based information, and/or perform commercial transactions. For example, in preparation for a sales pitch for selling hosting services, a non-programmer can develop a short application appropriate to the target customer. After the pitch, access to the demonstration could be given to the target customer to allow them to more fully develop the application. When the target customer is satisfied with the application, they can have their application live for their actual (as opposed to test users) at a suitable phone number simply by having the hosting provider configure the appropriate access. Once the source code of phone application is identified to the development environment, the developer can use a telephone to immediately call the application on the hosted development environment. Some embodiments support concurrent call flow tracking that allows a developer to observe, using a web browser, the execution of her/his application. A variety of reusable libraries are provided to enable the developer to leverage well-developed libraries for common playback, input, and computational tasks. This focuses the development on application specific logic. Embodiments of the invention simplify the process of defining speech recognition grammars within their applications. Embodiments of the invention support rapid application deployment from the development environment to hosted application deployment to the intended audience.
摘要:
A phone application state management mechanism is described. The mechanism adopts the state storage format widely known as “Cookies” to store information in a cross-application standard format. Cookies for multiple users are stored on a single machine that retrieves phone applications using a hypertext transfer protocol (HTTP). Suitable state information for a particular user is automatically retrieved in connection with HTTP requests. Further, by phone based applications can set the values of suitable cookies. An enforced access policy can be used to prevent an application provided by a first legal entity from accessing state information stored by an application provided by another legal entity. The approach can also be used to reduce the passing of telephone identifying information between applications for user identification purposes.
摘要:
A voice portal supporting telephone to web server commerce is described. The voice portal allows users to access web servers using a hypertext transfer protocol (HTTP), optionally including the use of a secure sockets layer (SSL) protocol, to complete commercial transactions. Additionally, embodiments of the invention can employ a one word commerce model that abstracts the particular model used by various electronic commerce vendors' web sites. The one word commerce model permits a user to identify a product and signal her/his purchase intentions with a single word, phrase, or touch-tone command. The voice portal can then complete the transaction supplying the electronic commerce vendor necessary information about the purchaser, e.g., her/his address, telephone number, electronic mail address, credit card information, etc. As needed, the voice portal can prompt the purchaser for information.
摘要:
A technique for determining the effectiveness of an offer includes analyzing views, clicks, acceptances and satisfactions of the offer. Transaction data is retrieved to determine whether criteria of the offer has been satisfied. As a result, a total cost per transaction may be determined for an advertisement campaign that incorporates the offer. Further, detailed queries may be issued to identify areas in which the offer needs improvement.
摘要:
A technique for tracking conversion of an online offer includes tracking online and/or offline transactions. A customer accepts an offer provided by a merchant and submits his or her account information so that he or she may receive a reward for satisfying criteria associated with the offer. Transactions of the merchant are then monitored at the payment processor level to determine whether the customer satisfies the purchase criteria. Therefore, online and offline conversion can both be tracked. Further, the merchant is able to determine the overall effectiveness of advertising campaigns by analyzing the number of offers that are both accepted and satisfied.
摘要:
A phone application state management mechanism is described. The mechanism adopts the state storage format widely known as “Cookies” to store information in a cross-application standard format. Cookies for multiple users are stored on a single machine that retrieves phone applications using a hypertext transfer protocol (HTTP). Suitable state information for a particular user is automatically retrieved in connection with HTTP requests. Further, by phone based applications can set the values of suitable cookies. An enforced access policy can be used to prevent an application provided by a first legal entity from accessing state information stored by an application provided by another legal entity. The approach can also be used to reduce the passing of telephone identifying information between applications for user identification purposes.
摘要:
A phone application state management mechanism is described. The mechanism adopts the state storage format widely known as “Cookies” to store information in a cross-application standard format. Cookies for multiple users are stored on a single machine that retrieves phone applications using a hypertext transfer protocol (HTTP). Suitable state information for a particular user is automatically retrieved in connection with HTTP requests. Further, by phone based applications can set the values of suitable cookies. An enforced access policy can be used to prevent an application provided by a first legal entity from accessing state information stored by an application provided by another legal entity. The approach can also be used to reduce the passing of telephone identifying information between applications for user identification purposes.
摘要:
Techniques are described for delivering search results pages to the users of a search engine, where one or more search result listings on the search results pages include one or more items that are associated with links to resources that satisfy a related search and that satisfy a specified condition. The items that are delivered with the search results may be associated with a party that is different than the party that controls the resource to which the link is associated, and may be delivered such that any item that is displayed based on the item's association with a link to a resource is displayed in a frame of display that is different than a frame of the display in which the link to which the item is associated is displayed.