公开(公告)号：US20200218554A1

公开(公告)日：2020-07-09

申请号：US16818340

申请日：2020-03-13

Applicant: GOOGLE LLC

Inventor： Tuna Toksoz ,  Thomas Price

IPC: G06F9/455 ,  G06F9/451 ,  G06F9/48

Abstract: A client system presents, within an execution environment of an application, a third-party media stream distinct from the application, received from a remote host server via a network. The client system detects interaction events during presentation of the third-party media stream, and transmits descriptions of the detected interaction events to the remote host server. The application may be pre-cued prior to presentation, e.g., to minimize start-up time. In some implementations, a side-band message channel is established to facilitate communication between the client system and the remote host server.

公开(公告)号：US20200175296A1

公开(公告)日：2020-06-04

申请号：US16785317

申请日：2020-02-07

Applicant: Google LLC

Inventor： Thomas Price ,  Tuna Toksoz

IPC: G06K9/18 ,  G06F16/958 ,  G06F16/583 ,  G06K9/62 ,  G06Q30/02

Abstract: Systems and methods are described for providing an interface and implementing rules and metrics received from the interface regarding the selection of sponsored content networks that provide sponsored content items. This may include providing mediation code to a publisher for inclusion in publisher content provided to a user device, the mediation code associated with a table of sponsored content networks, receiving an image of a sponsored content item and a sponsored content network identifier from the user device, analyzing the image of the sponsored content item, the analysis generating extracted image data from the sponsored content item, categorizing the sponsored content item based on the extracted image data and the sponsored content network identifier, receiving an instruction to filter the sponsored content networks exceeding a metric based on a category, and updating the table of sponsored content networks to remove a particular sponsored content network.

公开(公告)号：US10536547B2

公开(公告)日：2020-01-14

申请号：US15477713

申请日：2017-04-03

Applicant: Google LLC

Inventor： Tuna Toksoz ,  Ryan Scott Elmquist

IPC: G06F15/16 ,  H04L29/08

Abstract: Methods, systems, and computer readable medium for reducing redirects of a client device are disclosed. A method for directing a user to a destination page includes detecting, by one or more servers, interaction with a digital component at a client device, identifying, by the one or more servers, a different server to which the one or more servers are to redirect the client device and a destination page being requested through the interaction with the digital component, redirecting, by the one or more servers, the client device to a destination page without redirecting the client device to the different server, and pinging, by the one or more servers, the different server with a request that includes interaction data corresponding to the interaction with the digital component.

公开(公告)号：US12128314B2

公开(公告)日：2024-10-29

申请号：US18124173

申请日：2023-03-21

Applicant: GOOGLE LLC

Inventor： Tuna Toksoz ,  John Dukellis

IPC: G06F9/445 ,  A63F13/35 ,  A63F13/71 ,  H04L9/40 ,  H04L29/08 ,  H04L67/01 ,  H04N21/258 ,  H04N21/478 ,  H04N21/6334 ,  H04N21/81

CPC classification number: A63F13/71 ,  A63F13/35 ,  H04L63/0876 ,  H04L67/01 ,  H04N21/25816 ,  H04N21/4781 ,  H04N21/6334 ,  H04N21/8166

Abstract: A method for providing multi-part persistent content includes requesting a content item from a content server, and receiving a first portion of a multi-part content item. The first portion of the multi-part content item is displayed to a user of the client device via a first application executed by the client device. The method also includes providing an authentication token and an identification of a state of execution of the multi-part content item to the content server, and subsequently requesting a second content item, the request comprising the authentication token. The method also includes receiving a second portion of the multi-part content item, the second portion of the multi-part content item displayed to the user of the client device via a different, second application executed by the client device. The second portion is selected by the content server based on the state of execution of the multi-part content item.

公开(公告)号：US11722575B2

公开(公告)日：2023-08-08

申请号：US17850462

申请日：2022-06-27

Applicant: Google LLC

Inventor： John Nicholas Dukellis ,  Tuna Toksoz

IPC: H04L29/08 ,  H04L67/303 ,  G06F16/958 ,  G06F16/901 ,  G06F16/9535 ,  H04L67/50 ,  G06F21/00 ,  G06F21/10

CPC classification number: H04L67/303 ,  G06F16/9014 ,  G06F16/958 ,  G06F16/9535 ,  G06F21/00 ,  G06F21/10 ,  H04L67/535

Abstract: Methods, systems, and apparatus, including an apparatus for analyzing content that is displayed within an application (e.g., a native application) on a client device and making decisions regarding the presentation of content within the application. In one aspect, a process includes identifying an event occurring within the application. The event can be indicative of a display of content by the application. The content to be displayed is received from the application. Information representative of the content is sent to a server. A response is received from the server. The response is indicative of the suitability of the content for display within the application.

公开(公告)号：US11710224B2

公开(公告)日：2023-07-25

申请号：US16330685

申请日：2017-10-31

Applicant: GOOGLE LLC

Inventor： Tuna Toksoz ,  Anton Kast

IPC: G06T7/00 ,  G06T5/00 ,  H04L67/01

CPC classification number: G06T7/0002 ,  G06T5/006 ,  H04L67/01 ,  G06T2200/16 ,  G06T2207/30176

Abstract: An image processing system for verifying that embedded digital content satisfies a predetermined criterion associated with display of the content, the image processing system a content embedding engine that embeds content in a resource provided by a content provider and that configures the resource for rendering, a rendering engine that renders the content embedded in the resource; an application interface engine that interfaces with the rendering engine and that generates a visualization of the resource and of the embedded content rendered in the resource; and an image processing engine that processes one or more pixels of the generated visualization of the resource and of the embedded content and the resource to verify that the specified visual element satisfies the predetermined criterion; and transmits verification data comprising an indication of whether the predetermined criterion is satisfied.

公开(公告)号：US11477103B2

公开(公告)日：2022-10-18

申请号：US17118127

申请日：2020-12-10

Applicant: Google LLC

Inventor： Tuna Toksoz ,  Thomas Price

IPC: H04L43/0876 ,  G06Q30/02 ,  G06Q10/06 ,  H04L67/60 ,  H04L41/5025 ,  G06F16/955

Abstract: Systems and methods of reducing latency in online network traffic are provided. The system can include a processor and a memory couple to the processor. The memory stores computer-executable instructions, which when executed by the processor, cause the processor to identify an indication of an interaction with a content item presented within a content slot of an information resource, generate a click identifier that uniquely identifies the interaction, transmit a first request comprising a click resource link including the click identifier to a click server, and transmit a second request to access the landing page of the content item independent of transmitting the first request. The second request comprises a generated resource link that identifies a resource identifier of the landing page of the content item and the click identifier.

公开(公告)号：US20220237664A1

公开(公告)日：2022-07-28

申请号：US17723634

申请日：2022-04-19

Applicant: Google LLC

Inventor： Xin Jiang ,  Tuna Toksoz

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for delivering content. A method includes: identifying an application that is installed on a user device; accepting a bid from a sponsor associated with the application for presenting customized content on the user device after installation of the application on the user device; identifying an opportunity to present content on the user device including receiving a request for content that identifies the user device; conducting an auction including evaluating the accepted bid along with other bids; determining that the accepted bid is the winning bid in the auction and providing, in response to the determining, a shell for the customized content; enabling the shell to be populated with data stored on the user device to produce the customized content; and providing the customized content for presentation on the user device in response to the identified opportunity.

公开(公告)号：US11367110B2

公开(公告)日：2022-06-21

申请号：US17114046

申请日：2020-12-07

Applicant: Google LLC

Inventor： Xin Jiang ,  Tuna Toksoz

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for delivering content. A method includes: identifying an application that is installed on a user device; accepting a bid from a sponsor associated with the application for presenting customized content on the user device after installation of the application on the user device; identifying an opportunity to present content on the user device including receiving a request for content that identifies the user device; conducting an auction including evaluating the accepted bid along with other bids; determining that the accepted bid is the winning bid in the auction and providing, in response to the determining, a shell for the customized content; enabling the shell to be populated with data stored on the user device to produce the customized content; and providing the customized content for presentation on the user device in response to the identified opportunity.

公开(公告)号：US11350165B2

公开(公告)日：2022-05-31

申请号：US16901627

申请日：2020-06-15

Applicant: GOOGLE LLC

Inventor： Priyanshu Jain ,  Tuna Toksoz ,  Spencer S. Johnson ,  Alex Jacobson

IPC: H04N21/45 ,  H04N21/454 ,  G06F16/338 ,  H04N21/482 ,  H04N21/488

Abstract: Systems and methods for detecting improper presentation of content items by applications executing on client devices. A method can include receiving a content package including a first content item, a second content item and an interaction confirmation script, the interaction confirmation script configured to execute within an application and cause the application to detect, responsive to the first content item presented, a first interaction event with the first content item; present, upon detecting the first interaction event on the first content item, the second content item; detect a second interaction event with the second content item; transmit, upon detecting the second interaction event, a confirmation of the first interaction event; and transmit a request to access an information resource linked to the second content item. The method can further include presenting the information resource responsive to the second interaction event on the second content item.